Lego Prototypes

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What are Lego Prototypes?

Lego prototypes are physical models of a product or design concept created with Lego bricks. They are particularly useful for product design—to explore shape, size and functionality—as they allow designers to quickly build and test physical interactions and ergonomics. They offer a tangible representation of a product and make it easier for stakeholders and users to visualize and provide feedback.

Sample of how LEGO classified physical prototypes for the development of a speed racer car.

© Adapted from Isa, S. S., & Liem, A. (2020). Exploring the role of physical prototypes during co-creation activities at LEGO company using case study validation. CoDesign, 17(3), 330–354, Fair Use.

Why Are Lego Prototypes Important in UX/UI Design?

Designers use Lego prototypes as a low-fidelity prototyping method. These prototypes offer and cheap and quick way to explore tangible ideas. They help:

  • Stakeholder communication: Lego prototypes help visualize design concepts and are a great way to facilitate communication with clients or team members who may lack design expertise.

  • User testing: Users can interact with Lego prototypes in a natural way and thus provide valuable insights into usability and user experience.

  • Identify ergonomic issues: Physical prototypes are key to uncover potential ergonomic problems that might be overlooked in digital designs.

  • Bridge the gap between physical and digital products.

    A sample of the type of prototypes used in LEGO Nexo Knights concept shields and villains during study insights and experiences session.

    © Adapted from Isa, S. S., & Liem, A. (2020). Exploring the role of physical prototypes during co-creation activities at LEGO company using case study validation. CoDesign, 17(3), 330–354, Fair Use.

What Are Lego Bricks?

Lego has been a staple of a child’s toy box for decades. They are small, interlocking plastic building blocks that come in various shapes, sizes and colors. They are known for their versatility and ability to be combined in countless ways to create complex structures. Its versatility and ability to spark the imagination is what drives its success. 

Designers take advantage of the nature of Lego to build prototypes that are easy to dismantle and tweak. They simply detach a part of it, swap it with an alternative design and test it again to see if it works.

Tim Brown, CEO of international design firm IDEO, recounts in his book Change by Design that Lego prototyping has been widely used in IDEO’s design thinking process. The IDEO design team even used it to create a prototype for a complex insulin injection device.

From Bricks to Breakthroughs: How Hands-On Design Sparks Innovation

Unlike other methods for prototyping, Lego prototypes offer designers a tactile and hands-on way to explore and experiment with their ideas. This helps designers think outside of the box and respond to tangible inputs—very different from digital ones. What’s more, the ease with which these bricks can be put together acts as a driving force for innovation. With Lego prototypes, designers engage in spatial reasoning, problem-solving and divergent thinking by physically manipulating objects, something that engages multiple brain regions such as the motor cortex, the visual cortex and the prefrontal cortex. Also, the tactile nature of Lego bricks may contribute to a deeper level of engagement and memory formation compared to other design tools. 

The example of LEGO board game Lava Dragon evolves during the development of direct feedback from stakeholders and type of prototypes used in the process.

© Adapted from Isa, S. S., & Liem, A. (2020). Exploring the role of physical prototypes during co-creation activities at LEGO company using case study validation. CoDesign, 17(3), 330–354, Fair Use.

Design Portfolio Power-Up: Showcase Lego Prototypes

Hiring managers review portfolios to see the candidate’s design process. The showcase of Lego prototypes in a design portfolio can enhance the chance of getting noticed; they are an engaging visual representation of creative and divergent thinking, and they also showcase the designer’s prototyping abilities.

Designers include Lego prototypes in their portfolios to:

  • Demonstrate design thinking: Showcases their ability to think critically, iterate rapidly and approach design problems from multiple angles.

  • Highlights problem-solving skills: Demonstrates how the designer can tackle design challenges with a hands-on approach.

  • Shows creativity: Highlights the designer’s ability to think outside the box.

  • Improves communication: Demonstrates the designer’s ability to communicate design ideas effectively.

  • Differentiates their portfoliot: Distinguishes the portfolio from the competition and it may also help create an emotional connection to the reviewer. 

Sample of a combination of LEGO pieces for usability testing.

© Adapted from Isa, S. S., & Liem, A. (2020). Exploring the role of physical prototypes during co-creation activities at LEGO company using case study validation. CoDesign, 17(3), 330–354, Fair Use.

The Power of Play: Benefits of Lego Prototyping

Lego prototypes tap into the innate human desire to play and experiment—this encourages designers to innovate, take risks and explore more. Other benefits include:

  • Reduced design anxiety: Playing with Lego bricks can alleviate the pressure to create perfect designs right from the start, which allows designers to experiment freely without fear of failure.

  • Better design process: Lego prototypes encourage experimentation and fun, which are important components of success in the design thinking process.

  • Rapid design iteration: Lego prototypes are versatile and easy to modify and dismantle. Designers can easily remove, add or rotate bricks to change their prototype.

A sample of the type of prototypes used in Ninjago spinner testing parts and function.

© Adapted from Isa, S. S., & Liem, A. (2020). Exploring the role of physical prototypes during co-creation activities at LEGO company using case study validation. CoDesign, 17(3), 330–354, Fair Use.

Bricks and Boundaries: Limitations of Lego Prototypes

While Lego prototypes offer numerous advantages, they also come with certain limitations. The physical nature of Lego bricks can constrain design possibilities, as certain shapes and forms may be difficult to replicate. Additionally, scaling the prototype to represent larger objects can be challenging. What’s more, Lego prototypes may not accurately convey the final product's materials, textures, or weight, potentially leading to misunderstandings.

Lego prototypes are not the best option for digital products, such as mobile apps or websites. However, they can still be used to create user journey stories for such intangible products. Also, Lego prototypes are relatively expensive low-fidelity prototypes—especially if you have to purchase some bricks, which cost more than other forms of prototypes such as paper prototypes.

When to Use Lego Prototypes

Lego prototypes are particularly effective in the early stages of the design process when exploring concepts. However, the right prototyping method to use depends on each project. Here are some situations when Lego prototypes are useful:

  • Ideation and concept generation: Quickly generate and test multiple ideas.

  • User testing: Gain insights into user behavior and identify usability issues early on.

  • Stakeholder communication: Visually communicate design concept.

  • Physical product design: Develop a tangible representation of products with physical components.

  • Explore physical interactions: Simulate user interactions with a product or service.

  • Systems thinking: Visually represent complex systems.

  • Collaborative design: Multiple team members can participate in the process.

  • Iterative refinement: The malleable nature of Lego bricks allows for rapid experimentation and design evolution.

Best Practices and Tips for Lego Prototypes

Like sketches, Lego prototypes don’t require any level of artistic talent. Use this as an opportunity to involve your non-designer teammates and stakeholders. Also, their simplicity and accessibility make them valuable tools for teams of all sizes. To take full advantage of these prototypes consider these best practices:

  • Involve the entire team: Encourage cross-functional collaboration to leverage diverse perspectives and generate innovative ideas.

  • Focus on core functionality: Prioritize essential features and interactions when building your Lego prototype.

  • Iterate rapidly: Experiment with different configurations and test various design concepts.

  • Document the process: Capture photos or videos of your Lego prototypes to document the design evolution.

  • Combine with digital tools: Integrate Lego prototypes with digital design software for a hybrid approach.

  • Incorporate user feedback: Test your Lego prototype with users to gather insights and refine the design.

  • Transition seamlessly: Use Lego prototypes as a foundation for creating high-fidelity digital designs.

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Questions About Lego Prototypes?
We've Got Answers!

How can Lego prototypes benefit the design thinking process?

Lego prototypes benefit the design thinking process by fostering creativity, collaboration, and rapid iteration. These prototypes allow designers to quickly bring ideas to life, making abstract concepts tangible. This hands-on approach encourages team collaboration and communication, helping to uncover insights and generate innovative solutions. What’s more, the flexibility of Lego bricks supports rapid iteration, enabling designers to test and refine ideas efficiently. Using Lego prototypes, designers can explore multiple possibilities and improve their solutions through a dynamic and interactive process.

Learn more in Tim Brown’s book, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

Lego bricks are popular for prototyping in UX/UI design due to their versatility, simplicity, and ability to foster creativity and collaboration. They allow designers to quickly create and modify prototypes, making it easy to explore different solutions without significant time or resource investment. This hands-on approach encourages team collaboration and inclusive participation, bridging the gap between abstract concepts and tangible ideas.

Read 5 Common Low-Fidelity Prototypes and Their Best Practices.

How do Lego prototypes facilitate team collaboration and communication?

Lego prototypes facilitate team collaboration and communication by providing a tangible medium for expressing and discussing ideas, fostering creativity, and encouraging active participation from all team members. 

The hands-on nature of Lego allows for quick creation and iteration of models, making abstract concepts more understandable and accessible. This inclusive approach promotes diverse contributions, enhances engagement, and leads to more innovative solutions. By using Lego prototypes, teams can improve their communication, rapidly iterate on designs, and ensure that everyone's ideas are considered in the final product.

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How do Lego prototypes support rapid iteration and feedback?

Lego prototypes support rapid iteration and feedback by allowing designers to quickly build, test, and modify their ideas in a tangible form. The flexibility and simplicity of Lego bricks make it easy to explore different design solutions without significant time or resource investment. Teams can quickly make changes to prototypes based on feedback, enabling continuous improvement and refinement of the design. This hands-on approach accelerates the iteration process, facilitates immediate feedback, and helps identify potential issues early, leading to more effective and user-centered design outcomes.

Read 5 Common Low-Fidelity Prototypes and Their Best Practices.


What role do Lego prototypes play in ideation sessions?

Lego prototypes can play a crucial role in ideation sessions by stimulating creativity, enhancing communication, and encouraging active participation. During these sessions, Lego bricks serve as a hands-on tool that allows participants to quickly build and visualize their ideas. This tangible approach makes abstract concepts more concrete, facilitating clearer communication and understanding among team members. The playful nature of Lego also lowers inhibitions, promoting a more open and collaborative environment where everyone feels comfortable sharing their ideas. Additionally, the flexibility of Lego bricks supports rapid iteration, enabling teams to explore multiple solutions and refine their concepts on the spot.

Learn more in Tim Brown’s book, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

What types of design challenges are best suited for Lego prototyping?

Lego prototyping is best suited for design challenges that require quick, tangible visualization, active team collaboration, and iterative development. It excels in the following types of design challenges:

  1. Concept Development: Lego prototypes help in brainstorming and visualizing initial ideas, making abstract concepts concrete and easier to discuss and refine.

  2. User Experience (UX) Design: Building physical models of user interfaces or service touchpoints allows for better exploration of user flows and interactions.

  3. Product Design: Creating 3D models of products or components enables rapid exploration of different shapes, structures, and functionalities.

  4. Team Collaboration: Challenges that benefit from diverse input and collaborative problem-solving are ideal for Lego prototyping, as it encourages participation and communication.

  5. Innovation Workshops: In settings focused on generating innovative solutions, Lego bricks provide a playful yet effective tool for creative thinking and experimentation.


Read 5 Common Low-Fidelity Prototypes and Their Best Practices.


What are the costs associated with using Lego prototypes in design?

The costs associated with using Lego prototypes in design are relatively low. They mainly involve the initial purchase of a basic set of Lego bricks, which can range from $20 to $100. Additional costs may include acquiring specialized pieces, storage solutions, and the time investment for team members to build and iterate on prototypes. Despite these costs, Lego sets are reusable and offer a cost-effective alternative to expensive digital prototyping tools, making them a valuable investment for multiple projects.


Read 5 Common Low-Fidelity Prototypes and Their Best Practices.


How can Lego prototypes be documented and presented to clients or teams?

Lego prototypes can be documented and presented to clients or teams through various methods that effectively capture their design and functionality:

  1. Photographs: Take high-quality photos from multiple angles to showcase different aspects of the prototype. Annotate the images to highlight key features and design elements.

  2. Videos: Create short video clips demonstrating the prototype in action, explaining how it works, and showing different use scenarios. This dynamic format helps convey functionality and user interactions more vividly.

  3. Diagrams and Sketches: Supplement photos and videos with diagrams or sketches that provide additional detail and context. These can include exploded views, flowcharts, or user journey maps.

  4. Presentation Slides: Compile photos, videos, and diagrams into a cohesive presentation. Use slide decks to guide clients or teams through the prototype’s design process, features, and benefits.

  5. Interactive Workshops: Conduct workshops where clients or team members can interact with the Lego prototypes firsthand. This hands-on approach fosters engagement and provides immediate feedback.

  6. Digital Documentation: Create digital documents or reports that include all visual materials, along with detailed descriptions and annotations. Share these documents electronically for easy access and review.


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  • Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation by Tim Brown.

  • The Art of LEGO Design: Creative Ways to Build Amazing Models by Jordan Schwart.

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Question 1

Why do designers prefer to use Lego prototypes during the early stages of product development?

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  • They allow designers to create exact replicas of final products.
  • They enable quick experimentation and iteration.
  • They are less expensive than digital prototypes.
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Question 2

What is a key benefit of using Lego prototypes compared to digital prototypes?

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  • They encourage spatial reasoning and problem-solving through physical interaction.
  • They are more accurate in representing product textures and weight.
  • They cost less than any other prototyping method.
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Question 3

How do Lego prototypes help facilitate communication with stakeholders?

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  • They provide a digital representation of the final product.
  • They visualize design concepts in a way that non-designers can easily understand.
  • They are built using materials similar to the final product.

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5 Common Low-Fidelity Prototypes and Their Best Practices

Low-fidelity prototypes allow us to quickly and inexpensively test ideas, so we can validate our hypotheses and improve our solutions. To maximize their effectiveness, it’s important for us to know which low-fidelity prototypes we should use, their pros and cons, as well as how to create them. Here,

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5 Common Low-Fidelity Prototypes and Their Best Practices

5 Common Low-Fidelity Prototypes and Their Best Practices

Low-fidelity prototypes allow us to quickly and inexpensively test ideas, so we can validate our hypotheses and improve our solutions. To maximize their effectiveness, it’s important for us to know which low-fidelity prototypes we should use, their pros and cons, as well as how to create them. Here, let’s look at the best practices of five of the most common low-fidelity prototypes: sketches, paper prototypes, Lego prototypes, wireframes and Wizard of Oz prototypes.

Before we begin looking at these five low-fidelity prototypes, let’s briefly talk about when you should use low-fidelity prototypes in the first place. Low-fidelity prototypes let us test ideas quickly and cheaply, which makes them useful during the early divergent stages of the design process, when we want to create and test as many ideas as we can. Since they require less time to create, we are less likely to get attached to them, so they allow us to discard bad ideas more easily than high-fidelity prototypes do.

We should use low-fidelity prototypes to test only for broad concepts rather than fine details such as animations. This is because low-fidelity prototypes tend to lack details and realism. For instance, we can use low-fidelity paper prototypes to test different solutions for a problem at the very early stages of ideation.

Illustration of different prototyping methods. They are Sketches, Paper, Lego, Digital, and Wizard of OZ.

© Interaction Design Foundation, CC BY-NC-SA 4.0

With this in mind, let’s dive into five commonly used low-fidelity prototyping methods!

Sketches

While sketches are often considered to not be technically prototypes, they can be extremely helpful for making decisions, mostly because they are incredibly easy to create and even easier to discard. We don’t need any artistic skill to sketch well, so this is a great tool for designers and non-designers alike.

Sketches of how a product might work with arrows, words, and little descriptive objects.

Even the messiest of scrawls (not that what we see above is a messy scrawl) can serve as nurturing “soil” to make the seed of an idea sprout into a first-class end product.

© Tom Maiorana, CC BY 2.0.

Pros and Cons of Sketches

Pros of sketches

  • They are extremely cheap and fast to create. As such, you can sketch out a large number of ideas in a short amount of time.

  • You can do it anywhere: with pen and paper or digitally on your smartphone, tablet or desktop computer.

  • They are disposable, so you won’t get attached to sketches that turn out to be bad ideas.

Cons of sketches

  • Sketches lack detail and are ambiguous by design. As such, you cannot use sketches to convey complex interactions of an app, for example.

  • Sketches are almost never of high enough fidelity to be useful with people outside of the team, since they rarely have the context to understand what the sketch is meant to convey.

  • Sketches are not very helpful in convergent processes where you want to select a few best ideas—other forms of prototypes, such as paper prototypes or wireframes, are more helpful.

When to Use Sketches

  • Use sketches in early, divergent stages of your design process.

  • Sketch out your rough ideas so you can discuss them with team-mates.

  • You can also sketch diagrams and mind maps in order to illustrate a system, process or the structure of your ideas. Flesh out how your idea(s) can be implemented with all the parties involved, so you can evaluate its (or their) feasibility.

  • Sketch the touch points that affect a user’s journey, and then identify how they relate to one another.

Best Practices and Tips for Sketching

  • Always sketch out your ideas, rather than store them in your head! Design thinking emphasizes a bias towards action. Whenever you have an idea, sketch it out, no matter how silly it seems—you will be able to evaluate it much better when it’s on paper rather than in your head.

  • Use the right amount of detail: remember that a sketch should be rough and quick. Don’t spend extra time adding details which are not required for your quick sketch.

  • Draw diagrams to map out complex ideas or use cases, where many factors and players affect one another. Journey maps, behavior maps, system flow diagrams and a range of other mapping methods are at your service to help you scope out complex situations.

  • Invite other team-mates to join in your sketching sessions, when appropriate. Because sketches are so easy to create, they are great opportunities for you to involve other stakeholders in the design process.

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Paper Prototypes

Transcript

William Hudson explains the power of paper prototypes, as well as when and how to use them.

Pros and Cons of Paper Prototypes

Pros of Paper Prototypes

  • Paper prototypes are cheap and easy to create as well as modify.

  • You can create rough “animations” by sliding pieces of paper to give users a more realistic idea of how the interface will work.

  • You can ignore the deeper, superficial details of an interface, such as the color of a button. This allows you to test the concept of your idea, rather than its visual execution.

  • Paper prototypes are very obviously unfinished; therefore, users are unlikely to hold back their critiques for fear of hurting your feelings.

Cons of Paper Prototypes

  • While generally easy to create, sometimes you might spend a bit of time to make a paper prototype. You might get emotionally attached as a result and become unable to objectively evaluate its merits. Also, while it’s fairly easy to make small changes, sometimes larger, more structural changes are tricky because they can require completely recreating whole sections of the prototype.

  • Paper prototypes are less helpful to test commonly used user interface patterns. That’s because users are likely to already know how the user interface works. In such cases, you should skip the paper prototype and move on to a higher-fidelity prototype instead.

  • You can only test paper prototypes in person. Since the prototype is physical, you’ll find it very difficult to conduct remote tests with it.

  • While better than sketches, paper prototypes still require imagination from users. This means some users might struggle when they try to understand how the interface works.

When to Use Paper Prototypes

  • Use paper prototypes when you’re exploring novel solutions, to test whether people understand your solution.

  • Don’t use paper prototypes when you’re revisiting the same solution, or using a standard user interface pattern to solve a problem. In such cases, you can skip the paper prototype and move to the next stage of your design process.

  • Use paper prototypes when you’re exploring different ways of solving a problem. For instance, if you have different interface ideas to achieve the same user goal, you might want to sketch out a couple of different paper prototypes to test them on users.

Best Practices and Tips for Paper Prototypes

  • Paper prototype sketching templates can help you speed up your process. However, you don’t need them and simple sketches on blank sheets of paper will work just as well.

  • You don’t even need to use a ruler—however, you should ensure your paper prototypes are neat and legible, of course.

  • Test your paper prototypes on users. Play-act with them to let them know what happens when they click on a certain button, for instance.

  • Do a dry run of your paper prototype testing session before you involve real users. Get your team-mates to try it out first. This is because you’ll likely find that it’s more difficult to host a paper prototype testing session than you think. You’ll need to know how to explain to your users the way your prototype works, as well as answer the many questions they will ask you.

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You can also download and print our paper prototyping sketch templates to speed up your paper prototyping.

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Lego Prototypes

Photo of colored lego bricks.

Lego’s genius transcends child’s play—we have much to tap from Lego as regards prototyping.

© Arto Alanenpää, CC BY-SA 4.0.

Lego is a staple of any kid’s toy box. Its versatility and ability to spark the imagination is what drives the company’s success. As a designer, you can take advantage of Lego’s versatility to create quick and simple prototypes of your ideas. The best part of using Lego pieces to build your prototypes is that they become easy to dismantle and tweak; simply detach a part of your Lego prototype, swap it with an alternative design and play with it to see if it works.

Tim Brown, CEO of international design firm IDEO, recounts in his book Change by Design that Lego prototyping has been widely used in IDEO’s design thinking process. The design team at IDEO even used it to create a prototype for a complex insulin injection device!

Pros and Cons of Lego Prototypes

Pros of Lego prototypes

  • Lego bricks allow you to quickly create physical prototypes—you can build a rough model faster than most 3D printers can! They allow you to produce relatively cheap prototypes for products that are physical and tangible.

  • Lego prototypes are versatile and easy to modify and dismantle. You can easily remove, add or rotate bricks to change your prototype.

  • Lego prototypes encourage experimentation and fun, which are important components of success in the design thinking process.

Cons of Lego prototypes

  • Lego prototypes are not suitable for digital products, such as mobile apps or websites. However, they can still be used to create user journey stories for such intangible products.

  • Lego prototypes are relatively expensive low-fidelity prototypes—especially if you don’t have a set of Lego bricks. In that case, you of course have to first purchase some bricks, which cost more than other forms of prototypes such as paper prototypes.

When to Use Lego Prototypes

  • Use Lego prototypes to empathize with your users. Use Lego bricks to recreate and reenact user journeys cheaply and visually.

  • Use Lego prototypes when your solution involves a complex system of different parties. You can use different Lego characters to represent each party involved, so you don’t miss any of their needs in the final product.

  • When you’re creating complex physical products, you can use Lego pieces to create quick and dirty prototypes. Use these to get a rough sense of how large or heavy the final product will feel.

Best Practices and Tips for Lego Prototypes

  • Like sketches, Lego prototypes don’t require any level of artistic talent. Use this as an opportunity to involve your non-designer team-mates and stakeholders.

  • Lego prototypes are best used to reenact user journeys. Use Lego characters to run through what a day is like for your user—this is a great empathy-building exercise for your team!

  • Use Lego prototypes to mimic the actual size of a proposed physical product. This way, for example, you can test whether it fits into your jeans pocket.

  • You can also use Lego prototypes to mimic the actual weight of your proposed product. Since the Lego bricks are pretty light, remember that you can always place weights into your Lego creations to add more heft to them!

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Digital Wireframes

Image of the Balsamiq interface showing a mobile phone with a login screen.

Wireframing apps such as Balsamiq, shown above, allow you to create quick illustrations of your app or website.

© Balsamiq, Fair Use.

Wireframes are simple, bare-bones illustrations of your app or website. They allow you to ignore the visual and interactive aspects of your prototype and focus on content structure and functionality. Technically, paper prototypes (which we mention above) are low-fidelity wireframes. But for our purposes here, we refer to digital wireframes when we say “wireframe”.

Pros and Cons of Wireframes

Pros of wireframes

  • You can quickly change your wireframes, compared with higher-fidelity prototypes such as app mockups. This is because wireframes don’t contain details such as images and colors.

  • Wireframes let you focus on the functionality and content structure of the product. On top of that, your users will focus their feedback on functional problems, rather than visual preferences. This means you can ignore visuals, such as colors and fonts, in favor of polishing the core functions of the app.

  • Wireframes, compared with other low-fidelity prototypes, let you communicate the relation between different pages in your product. Users and team-mates can easily see where each page leads and what clicking each button does.

Cons of wireframes

  • Since wireframes are still quite bare-bones, users might struggle to understand how what you present to them works. You’ll need to let users know that they should ignore the visuals of the wireframe and instead focus on functionality and other content such as copy.

  • Wireframes have encouraged “lorem ipsum”, or placeholder content, in the past. This is no longer advised, since copy and images that are significantly different from your placeholders will absolutely affect the final user experience. While you don’t need to have absolutely final text or images, you should at least use a rough approximation to get any value when showing the interface to people outside your team.

When to Use Wireframes

  • Use wireframes slightly later in your design process, when you are ready to flesh out a few design ideas.

  • You may not want to use wireframes until you are ready to focus on the content, layout, information architecture and space allocation of various elements. In other words, you should not use (digital) wireframes when you are in the divergent stages of your design process if they slow you down. In the divergent stages—where you want to create as many ideas as possible—sketching might be a lower-friction method for testing out ideas. However, wireframing applications have gotten good enough that some folks can generate ideas just as quickly digitally as they can with pencil and paper.

  • Use wireframes when you are ready to think about topics such as how to create optimal user flows, what kinds of templates you should use for various screens and pages and how much space to allocate various elements on a screen.

Best Practices and Tips for Wireframes

  • Use wireframes to flesh out the information architecture and layout of your app, rather than focus on visual elements such as brand colors and typography.

  • Wireframes are great tools for you to think about which layout templates you need to create your product. Try to stick to as few layouts as you need to create a consistent experience.

  • Use wireframes to focus on functionality, rather than animations and other visuals.

  • Don’t use colors in your wireframes. If you have to, use shades of gray.

  • Stick to one font in your wireframes. Use different font sizes to indicate different heading levels.

  • Minimize placeholder copy. Your wireframes should be 100% usable, and you should therefore focus on crafting copy that will help users understand how to use your product. Use placeholder copy only in areas where you know the content will not affect usability—for example, in the body text of an article.

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Wizard of Oz Prototypes

Illustration of a hot air ballon with the title Wizard of Oz Prototyping.

© Interaction Design Foundation, CC BY-NC-SA 4.0

Wizard of Oz prototypes are prototypes with fake functions—for instance, where you get a team-mate to mimic complex interactions rather than code a piece of software for it. Like the Wizard of Oz in the story (who generates an ominous and deceptive appearance from behind a curtain), you are mimicking some aspects of your product. They’re a kind of low-to-medium-fidelity prototype, where the key functions are not functional at all while other aspects such as visuals are fully designed.

The idea of Wizard of Oz prototypes is to get users to believe that the prototype is fully functional, so you can test it while saving time and resources. For example, you can create a Wizard of Oz prototype for a smart assistant, where your team-mate types out responses to trick the user into thinking that the smart assistant is fully functional.

Pros and Cons of Wizard of Oz Prototypes

Pros of Wizard of Oz prototypes

  • You can test particularly complex parts of your design without having to build it. This allows you to validate your design before you spend more resources to implement it.

  • You can test future technologies easily without building a complicated prototype. This allows you to fine-tune the requirements of the technology.

  • Users tend to provide realistic feedback, since Wizard of Oz prototypes are more believable and interactive.

Cons of Wizard of Oz prototypes

  • You’ll need to spend some time to build your Wizard of Oz prototype. Since you need the user to believe that it’s fully functional, you’ll need to make it look convincingly polished.

  • You have to train a “wizard” who’ll simulate the responses of the system. The wizard also must be present during all tests. This means your prototype requires more time and labor.

  • The wizard might not act consistently throughout tests. Thus, your system might behave differently from test to test, which affects your test results. This means you’ll need to pay extra attention to train wizards and give them rules to follow.

When to Use Wizard of Oz Prototypes

  • Use Wizard of Oz prototypes in the late stages of the design process.

  • Use Wizard of Oz prototypes when you’re designing complex systems or designing for future technologies.

  • Wizard of Oz prototypes can also be extremely useful when prototyping any sort of voice interface or chat system where the backend would be hard to build but easy for a human to fake.

Best Practices and Tips for Wizard of Oz Prototypes

  • Figure out what questions you want to answer through your Wizard of Oz prototype before you begin to build it.

  • You can use ready-made tools such as social media, instant messaging and videos to create realistic imitations of computer interactivity. For instance, you can create a set of simple screens together with messages sent to a computer to fake the interactions of a social media website.

  • Prepare a set of behavior instructions for the wizard. In it, provide instructions for common and predictable scenarios so the wizard knows how to react and guide the user.

  • Note that the Wizard of Oz prototype doesn’t test for the reliability and accuracy of the system! Your tests will therefore not tell you how system performance failures might affect the user experience.

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The Take Away

Low-fidelity prototypes play an important role: they allow designers to quickly test ideas to improve the final design. We’ve looked at five common low-fidelity prototypes and their best practices. Here’s a brief summary of when you should use them:

  • Sketches: Use them to communicate and explore ideas early in the design process.

  • Paper prototypes: Use them to explore novel solutions slightly later in the design process.

  • Lego prototypes: Use them to explore physical products as well as build empathy through reenacting user journeys.

  • Wireframes: Use them to focus on content placement, information architecture and functionality.

  • Wizard of Oz prototypes: Use them to mimic complex systems, complex interactivity or future technologies before you spend resources to build them.

References and Where to Learn More

Jakob Nielsen, Paper Prototyping: Getting User Data Before You Code, 2003

Bill Buxton, What Sketches (and Prototypes) Are and Are Not

d.school: Wizard of Oz Prototyping

Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation, 2009

Images

Hero Image: © Grant Hutchins, CC BY-SA 2.0

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