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Pricing freelance and business-to-business work (B2B, i.e., business that is conducted between companies, rather than between a company and individual consumers) can be very hard when you’re just getting started. Charge too little, and you’ll starve; charge too much, and you won’t get enough work. Y
Social media marketing is one of the most popular forms of both free and paid for marketing activities for businesses. However, many businesses devote significant amounts of time to their social media marketing without any significant returns for their efforts. Start-ups wanting to use social m
There’s life in the old things yet. While direct mail marketing may not be as sexy as internet marketing or as straightforward as telemarketing, it can still bring profitable results for some freelancers and entrepreneurs. Learning how to approach direct mail marketing makes it easier for you to kno
A sales pitch gets you through the door of a client, but the way you present your business and close sales is what determines your eventual success as an entrepreneur or freelancer. As with all elements of sales, there’s a process you can use to present your business well and to close more business
Closing a sales call or asking for the business is nowhere near as hard as you may have been led to believe. In fact, it’s the easiest part of the sales process—and anyone can learn to close business over the phone, face-to-face or by e-mail in a matter of minutes. It doesn’t even require very much
Customer service skills are vital for business owners who want to leave the right lasting impression on their customers. It’s surprising how many CEOs and freelancers never seem to get to grips with this basic skill that brings repeat business and cements customer loyalty. If you want to keep your s
AI is replacing jobs everywhere, yet design jobs are booming with a projected 45% job growth. With design skills, you can create products and services people love. More love means more impact and greater salary potential.
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