Determining the nature and properties of trust at first may seem pointless because it is so much a part of the human condition. Although we can define it as “a strong belief in the reliability, truth, ability, or strength of a person or thing”, we know that trust is a deep concept. We tend to feel i
In order to understand “the moment of truth”; it’s important to understand the customer lifecycle with a brand or product. There are many moments at which a customer (or potential customer or former customer) will interact with a brand.A moment of truth is simply any interaction during which a custo
Let’s look at a story from a Manhattan restaurant to understand the relevance of what Google calls “micro-moments.” Context awareness and the ability to identify micro-moments help us deliver the best user experiences. Here, you’ll learn how to design for those micro-moments.Mobile devices have chan
In mobile user experience (UX) design, it’s important that we respect a user’s task and mindset, as well as the device’s limitations. Here you’ll learn about the general principles that can help you get started with your design.Josh Clark, the author of Tapworthy: Designing Great iPhone Apps, descri
Design is hard work and focusing on solving user and customer problems is the crux of that work. If you can find a tool that keeps that focus whilst eliminating some of the hard work then it’s clearly advantageous to use that tool. That’s where design patterns come in. They save designers from havin
Before we dive into design approaches for mobile, you need to understand the context of mobile users and their unique characteristics. That means you need to know when, why, and under what conditions and constraints users interact with your app or mobile content. If you, therefore, understand the bi
Responsive Design allows people to access content across multiple device resolutions. As more people interact with websites through mobile devices, users now expect websites to be responsive. Here we’ll look at the main principles of responsive design and how it supports accessibility and device-swi
It can be easy to get bogged down in developing features when we get into user experience design. It’s not that features aren’t important but that they are often secondary to the reason a customer or user buys our product. That reason is simple; the user buys the product to solve a real world proble
“Education is the most powerful weapon which you can use to change the world.”—Nelson MandelaEducation truly is our most powerful tool, and that’s why it’s so important to celebrate World Teachers’ Day. Teachers facilitate learning, spread knowledge and push us to be curious and excel—they deserve t
Content design strategies are usually, though not always, based around enabling websites to convert visitors into customers. There are a million ways to develop kicking content and there’s no tried and tested formula that you can use to get yours right. However, there are some UX principles that may
There’s a trend which takes the use of products from companies such as Adobe and Microsoft from single-purchase goods owned by the consumer to monthly subscriptions. Unlike most dark patterns, this one does not trick users into agreeing with a system of recurring payments, but simply encourages them
Implied consent is something some designers use with the best intentions possible when they don’t want to disturb the users’ flow in accomplishing a task. However, when you deliberately hide information, hoping your users will overlook it, it can be a problem. Let’s look at some striking exampl
If a company knows you really well, they have more of an opportunity to make money. Time was, the second you registered with any website, whether it was an online shop or a social platform, they could send you advertisements or even sell your information to other companies. Much legislation exists n
Large companies such as Google and Facebook are experts at showing the right advertisements to the right people. At first glance, this may seem like a pretty nifty feature that actually helps you avoid ads that have nothing to do with who you are or want to be. But it’s actually a dark pattern desig
You’re going to need to conduct usability studies at some point during your design work. That may be for a product or for an information visualization but if you don’t know whether your outputs are usable – you cannot begin to guarantee a user experience. Usability testing is so important that even
There are clear differences between smartphones and tablets and key differences in how users interact with them, which ultimately affects mobile user experience (UX) design. Here you’ll learn these differences so that your designs can satisfy both usage scenarios.It has become an industry standard t
An entrepreneur or freelancer has two main strategies to tap into when marketing online. Search Engine Optimization (SEO), which attempts to rank your website on search engines “organically”, and Search Engine Marketing (SEM), which ranks your website in search results in exchange for money. Both st
Gestalt is a German word that carries much importance, especially for us as designers. Let’s have a close look at its principles so that we can see how much information this little word encompasses!The central principle to the Gestalt theory was neatly summarized by the Gestalt psychologist Kurt Kof
Being overworked, overstimulated, over-informed, and overwhelmed is often as unproductive as doing nothing. And it’s far more unpleasant. This article will teach you to be more selective and productive. It will teach how to focus on the important tasks and ignore the rest. Here, you’ll learn the thr
We need to appreciate the roots and origins of a concept to truly understand it—we need to know how it came to be. Let’s take a look at how design thinking emerged from an exploration of theory and practice to become one of the most effective ways to address the human, technological and strategic in
AI is replacing jobs everywhere, yet design jobs are booming with a projected 45% job growth. With design skills, you can create products and services people love. More love means more impact and greater salary potential.
At IxDF, we help you from your first course to your next job, all in one place.