The categorical data depicts the success and failure rate of the low-fidelity wireframe above. There is not a large enough difference between the two to determine if the designs were successful.There is an element of error involved in measuring anything. So, when we want to compare measurements, how
Web fonts bring digital content to life. They enhance readability, set the tone, and ensure consistency across various platforms—all vital ingredients. When you understand web fonts and their impact, it can help you with effective website creation—and greatly so. We’ll provide a comprehensive overvi
Finding the right participants is crucial for gathering user research. We usually need to do research with participants having a particular set of needs or experience. In this short video, you will find out about the basic need for screening and how we make sure that we have suitably qualified parti
The level of participant engagement is an important part of the user research results. Our results are dependent on proper engagement with our participants. In this video we look at some of the issues around participant recruitment and hear practical examples that arose in a large online study.[[vid
Quantitative research methods fit into the project lifecycle at different stages of the process.In this video, we see where different quantitative research methods fit into a typical project lifecycle. Bear in mind that even with an iterative process such as Agile, the short cycles still address dif
In the past, designers often reported to marketing managers and were neither expected nor allowed to make business decisions. When traditionally-structured companies transition to a design-driven mindset, there can be friction between the marketing and design teams. Let’s take a closer look at this
User research is indispensable—and without it, well... UX design is guesswork. When you’re a user researcher, you know this well—but it can be hard to communicate your work in a way that grabs the viewer and holds their attention. And that’s what a portfolio is all about—grabbing the attention of yo
Service blueprint tools are vital for effective customer experience design—and for designers to make experiences that are exceptional. Here, we’ll discuss why these tools are so important. What’s more, we’ll explore templates and practical resources to create high-quality, efficient service blueprin
Designing with Data provides an extensive background to A/B testing.As with all other research methods, we need to start with a research question. A/B testing concerns itself with changes in user behavior, meaning that our questions need to be centered on measurable goals. In many cases, these will
We start our introduction to A/B and multivariate testing (MVT) by looking at their basic principles and their differences. Note that the video mentions Google Optimize, which has been withdrawn. Google Firebase can be used for mobile platforms. Third-party solutions are needed for A/B testing on th
“Green field” sites are new developments while “brown field” are based on existing solutions.In this video we look at getting started with analytics and how best to apply them:[[video:949]]Resources & Where to Learn MoreGoogle Analytics Academy (free online courses)Image© Frank Fischbach and Shu
Analytics contains many kinds of types of data including bounce rates, conversion rates, repeat usage, user demographics, search behavior, and user journeys.We’re going to start our adventure into the world of analytics by looking at the kind of data that we are typically provided:Bounce ratesConver
First-Click Testing shows you where users start their journey.First-click testing is very simple in concept and is pretty well described by its name; users are given a task and are asked to click on a design representation to indicate where they’d start. The design representation could be nothing mo
Tree Testing helps you to find where users get lost in your navigation.Tree testing provides goal-oriented verification of a navigation hierarchy. No other part of the solution is involved since users only interact with a simulation of the menus. In the video William Hudson talks about getting start
Example of a tree-testing “pietree” from Optimal WorkshopAs with most research tools, you need to decide what you’re trying to find out and who to conduct your research with. In this video, William Hudson talks about these important questions and the related issues of participant recruitment and scr
Early-Design Testing is a great way to minimize extra work later in the process.Let’s get started on this exciting topic! In the video, William Hudson introduces early-design testing generally and the two methods we’re going to cover in detail: tree testing and first-click testing:[[video:916]]Refer
An example of traditional “straightlining". Notice that some of the marked answers would not be made by respondents who are actually reading the questions. There is a temptation to see surveys as a set of simple questions. What could go wrong? The truth is that even the most obvious questions can be
As designers, your product’s end users are your priority. Through your work, you advocate the user’s perspective to business owners so that business and marketing decisions fit well with the overall customer journey. But it is also important to understand the business’s perspective and deliver
Although question grids like this are much loved by survey tool suppliers, they are very taxing for participants and don’t work well on mobile devices.A quick glance at online survey tools will show a wide variety of question types and formats. In the video we consider what good questions look like
Sometimes interviews are a better solution.Knowing what tools to use and when is an important part of the research process. Surveys can be quick and inexpensive, but you need to be sure they’re the right solution for your current problem. Don’t fall into the “to someone with a hammer everything look
AI is replacing jobs everywhere, yet design jobs are booming with a projected 45% job growth. With design skills, you can create products and services people love. More love means more impact and greater salary potential.
At IxDF, we help you from your first course to your next job, all in one place.