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Can You Design for Someone You Don’t Understand? The Role of Personas in Cross-Cultural UX Design

Can you design for someone you don’t understand? Too often, biases and assumptions creep into the design process. Cultural context shapes the way people navigate, interpret, and engage with digital products, services and experiences. What feels intuitive in one culture might be confusing, or even al

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Ideation Method: More Specific and More General

Do you prefer to think abstractly or concretely? It can help you see your problem area from a different perspective if you move between the two types of thinking when you work with ideation and design. In UX design, we often start with quite vague sketches of an abstract idea, but then move to hig

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How to Use Busywork to Enable Your Creativity in Your Daily Planning

Busywork is work that keeps us busy, but the work has little value in itself—for example, washing the dishes. These are tasks that you know you can easily do. Busywork is used in many different senses, but always to represent something very uncreative. Sometimes it’s even used for work that wi

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How to Create a Perspective Grid

When you create a journey map, it can be a challenge to combine research data and the ideas of people in your organization into a map that tells an accurate, simple story. But success in this is critical. An inaccurate map could lead to bad decisions, and one that is too complex may prevent people f

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6 Insights to Achieve Agile UX Excellence

Agile methods boost UX design teams' adaptability. The shift from traditional to agile methods occurred because the former fell short. Agile nurtures a dynamic environment where innovation thrives—it promotes early and frequent testing to minimize risks through short, iterative cycles while teams co

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Top Tips to Create Effective Journey Maps

A low conversion rate (below 2%) usually means a website struggles to keep visitors interested. Journey mapping helps identify why visitors leave quickly and tracks every step of a user's interaction with a website. The goal is simple—to create a smooth, enjoyable journey to make users return. Learn

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What If Your Users Lie? How Personas Help You Get to the Truth

People often describe what they think they want, but that doesn’t always match what will actually solve their problem. Most of the time, they’re describing symptoms, not the root cause. That’s where you come in. Your job is to dig deeper, ask better questions, and help them uncover what they really

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Activity-Focused Design

Activity-focused design centers on the actions people need or want to take in order to reach a goal. For example, if you are designing a home lighting control app, an activity-focused approach will help you to identify and design the steps a user must take to connect their lights or switch them on a

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Why User Experience?

Abraham Maslow's hierarchy of needs asserts that when we fulfill unconscious goals such as food, shelter and approval, we improve our quality of life. The improvement of technology has also been driven by the fulfillment of human needs; that’s why the shift to service orientation in the digital worl

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The Psychology Behind Personas: Why They Work in Any Job, Any Industry

When you think of personas, your mind might jump to UX design or marketing. But the truth is, personas are far more versatile than most people realize. Whether you work on mobile apps, train staff, manage patients, or in human resources, personas help you make better, more human-centered decisions.

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The Hollywood Guide to UX Personas: Storytelling That Drives Better Design

Have you ever teared up watching a Pixar film? Felt the thrill when a superhero overcame impossible odds? Cheered for a villain’s redemption? That’s the power of great storytelling—and it's exactly the emotional clarity and focus that UX designers can bring into persona creation.How do we make our p

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How to Elevate Your Mobile UX Strategy

Mobile makes up over 54% of global website traffic—a far different world from how users used to get online. Exceptional mobile user experiences are a prime necessity in our digital-first world, and the quality of a mobile user experience can mean the difference between a product that thrives and one

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The Secret to Success? Understanding People—How to Use Personas to Get Ahead

What makes some professionals consistently stand out—regardless of their role, industry, or resources? It’s not just talent or tenacity. The real differentiator is this: they understand the people they’re trying to serve. Whether you're designing a product, launching a campaign, leading a team, or s

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Convergence – How to Be Creative Through Analytical Thinking

In this video, you’ll learn the different roles that divergent and convergent thinking play in creating innovative and useful solutions. It’s the interplay of exploratory divergence and analytic convergent activities that allows us to build a map of our design space and hence identify creative sol

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The Nature of Experience

The four threads of experience and six processes of sense-making outlined by McCarthy and Wright in their "Technology as Experience" apply to both digital and non-digital experiences. Here we’ll learn how they can be used to design more meaningful and impactful experiences.In this short clip, HCI Pr

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Design for Optimal Experience

The range of our emotions and feelings is very broad, which begs the question, when do we perform at our best? We know that boredom can be crucial in problem-solving, but that doesn't necessarily mean that your performance and engagement with an activity is going to be optimal when you're bored; it'

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7 Top Presentation Skills to Present Like a Pro

What changes when presenting feels easy? Your audience leans in from the very first moment. They’re hooked on every word. They nod, take notes, and act on your ideas. You click to your final slide and see it in their faces: they get it. People remember what you say, and they remember you. That’s wha

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Collaborating with Your Team for Research

Research on siloed teams is often the responsibility of a small number of people. On agile teams, we often involve more decision makers in research, which is a little trickier than it sounds. In this video we’ll discuss the idea of team research and talk about some ways to make it easier and less di

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Human Error Happens: Handle It Right and Your Users Will Feel at Home

Have you ever been confounded by inexplicable error messages? Designers and developers often overlook error handling and user mistake management when building websites and mobile applications. This leads to the all too familiar frustration and poor user experience. Here you’ll learn about two types

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Emotion in the Home

Technology is rapidly advancing and alongside comes a new way of understanding and approaching emotion in our homes. From the use of ambient color and smart lighting to wearable technology and scent-based systems, the relationship between technology and emotion is evolving.This relationship is still

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