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  The Seven Simple Principles of Conversion Centred Design (CCD) and How to Use Them

  Oli Gardner – the Creative Director of Unbounce (a landing page builder for marketers), is an advocate of CCD. He says that deploying CCD makes each page you create on a website a piece of “accountable content”. In that you can measure the impact, purpose and success of each page as that page plays

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  5 years ago

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  The Process of Persuasion — How to Make a Casual Browser an Intrigued User

  Persuasion is a powerful force that changes the attitudes and behaviors of others. It’s all about influence and manifests itself in many aspects of everyday life. People can persuade themselves, too. Persuasion’s most direct portrayals may show up in such places as courtrooms, political debates, and

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  5 years ago

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  Design for Value: What is Conversion Optimization and Why Should You Care?

  As designers, your product’s end users are your priority. Through your work, you advocate the user’s perspective to business owners so that business and marketing decisions fit well with the overall customer journey. But it is also important to understand the business’s perspective and deliver

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  2 weeks ago

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  3 Reasons Why Your Users Love (or Leave) You

  As a user experience designer, you want to solve their challenges and problems. You research your target users, prototype your ideas, test your products for usability ... And importantly, you want your end users to benefit from your products. After all, what is the point of your efforts if no one wi

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  6 mths ago

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  The ROI of UX – Customer Conversions

  Welcome back to our series on the ROI of UX. If you missed the first part you can find it under the UX Daily tab on our website. Today, we’re going to look at a specific metric and how it might help you in your quest to show value in your work to the top brass:It’s a digital world and as the high st

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  4 years ago

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