From a design perspective, UX for Augmented Reality (AR) is similar to mobile UX in that users are often on the move and use the interface in short bursts of activity. In contrast, the user experience of a virtual reality application is more similar to web or desktop UX, designed for immersive, cont
Do your personas drive decisions or collect dust in forgotten folders? It’s hard to watch your carefully researched personas get ignored. Meanwhile, your team struggles to make decisions, builds products nobody wants, and gets stuck in endless revision cycles—all of which stagnate progress. But if y
AI-generated personas sound like a dream: faster insights, lower costs, happier stakeholders. But there’s a catch—if you build for fake users, you risk losing the real ones. The choice isn’t just about speed. It’s about trust, accuracy, and your reputation as a thoughtful, strategic designer. A tra
In your work as a designer, you will find yourself working closely with different stakeholders, and none more common than software engineers or developers, who are responsible for implementing your designs. Designers and developers share a common goal — to do what’s best for the user and for the bus
You are an expert! If you want to move up in a company or convince people to support your ideas, you need to communicate your expertise and excitement clearly. Sounds easy, right? The problem is that the more expertise you have, the harder it can be to communicate. In this video, Don Norman shares h
The role of designers is changing. We continue to design products and services, but we also design more in the way of complex socio-technical systems and systemic challenges such as climate change, poverty and inequality. In this video, Don Norman makes the case that the way designers learn must als
You’re a designer. You’ve got talent, vision, and a lot of potential—and know that, somewhere ahead, you’ve got an open road on a great employment “highway” to fulfill that potential. But what about putting that portfolio together? You know you need it, but it can feel like an endless traffic jam of
Has Don Norman convinced you to work on important societal issues? As a lone designer, what can you do? If you are a new designer who has just graduated from design school, an experienced designer, or a designer who would like to shift your company’s path toward helping the world, there are ways to
What is the future of design? Which skills will you need in the 21st century? In this video, Don Norman gives four examples of the tasks that designers might be doing in the 21st century, and the four types of designers that will be needed.“So there you are. Four different kinds of design problems,
A user-centered design process maps the current state of the world and envisions preferred future states in the form of new computational artifacts. Service design relies on a similar process with some important differences. Most importantly, a service design process results in a system, a service c
You've seen it countless times: Agile teams racing through sprints while personas gather dust in forgotten folders (or never get created at all). The promise of user-centered design crashes into the reality of two-week deadlines. But what if you could harness both? Build at startup speed while truly
Are your personas not driving you to better products, happier customers, and higher profits? It’s actually quite common. You've heard about the benefits of personas and all the success stories, and you think, “let’s give this a try!" But in reality, your current personas don’t get you anywhere, don’
Don't get rejected! Here are the seven mistakes that are holding you back from landing your dream job. Hiring managers review hundreds of portfolios in one go. What are the main mistakes and patterns they notice? From attention to detail—typos—to the balance of quality and quantity. Let’s learn how
A product designed to satisfy everyone is not enough to create a memorable experience. The concept of peak experience highlights the importance of designing specifically for a target audience.The term "peak experience" usually describes the best part of an experience. Something like "the tarte tatin
Great design starts with great understanding—if you know the real problems people have, you can build solutions that they love. So, how do you communicate who these people are, their needs, and the challenges they face? You can’t empathize with a 100-page research report. But you can empathize with
Learn from the best—design experts reveal exactly what they look for in a portfolio. Get ready to transform your career from aspiring designer to in-demand professional!In this video, design experts and hiring managers from across the world share their portfolio advice. Experts include the Creative
Do you always end up being the person who sees the downside in other people's suggestions? Or perhaps you’re the one who has lots of ideas, and then must suffer when they are dissected and rehashed? In this video, you’ll learn how to use Edward de Bono’s six thinking hats method to try out different
Are you struggling to showcase your best projects in your design portfolio because of NDAs? It's a common dilemma for designers. Let's look at some practical ways to talk about your work without breaking the rules and still highlighting your skills.In this video, Morgane Peng, Design Director a
Do you ever find yourself apologizing for an aspect of your personality, such as "if only I were more tidy" or "if only I were better at time management"? You often treat yourself in ways you would never treat your users―or anyone else for that matter. For your users, you try to design something whi
To-do lists are useful to help you prioritize and achieve goals you set out to reach within the following days or weeks, but they can also be daunting. They’re a constant reminder of what you have not yet done! In this video, you’ll learn how to re-imagine to-do lists: as a way to clear mental spa
