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How to Change Your Career from Psychology to UX Design - Article hero image
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How to Change Your Career from Psychology to UX Design

Do you have a psychology degree, or are you in the process of getting one? Then, user experience (UX) design might be the career choice that no one told you about. Many people believe that psychology graduates’ only choices are to become therapists, HR specialists or researchers. While these career

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How to Become a UX Designer? - Article hero image
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How to Become a UX Designer?

It might seem like it’d be a one-time journey if you’re going to step into the shoes of a UX designer and that once you’re “there,” you’re there as one—end of story. But it’s not like that; it’s very much a process, and an ongoing one at that. We hope this doesn’t blow your image of what it might lo

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RockX Project Brief

Apply What You Learned From UX Magic and Project 1 In this second IxDF-provided project, you will be flying solo to create a new UX design from scratch. Unlike the first MatchDog exercise, where you could leverage project-specific grammar, prioritization, semantic grid, UX flow and game theory samp

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Let’s Democratize Design Education Together: IxDF's Educational Partners - Article hero image
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Let’s Democratize Design Education Together: IxDF's Educational Partners

“Partnership is not a posture but a process—a continuous process that grows stronger each year as we devote ourselves to common tasks.”— John F. Kennedy, Address in the Assembly Hall at the Paulskirche in FrankfurtYou might be wondering, what is an Interaction Design Foundation (IxDF) Educational Pa

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8 Must-Know Insights to Conquer Design Thinking - Article hero image
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8 Must-Know Insights to Conquer Design Thinking

Design thinking can transform companies, organizations and even lives, but it will fall short if you approach it in a superficial manner or without a solid understanding. The term “design thinking” is almost everywhere, and when a word is repeated so often, it risks becoming a buzzword. However, if

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MatchDog Build Your Portfolio Project: Elegance - Article hero image
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MatchDog Build Your Portfolio Project: Elegance

Project BriefYou don’t need to review the MatchDog project brief anymore; you have pushed beyond it by completing your UX prototype with or without gamification. Now we enter the level of polishing and fine-tuning your portfolio piece or, in real life, the actual product.From the good graphic design

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What is Eye Tracking in UX? - Article hero image
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What is Eye Tracking in UX?

Eye tracking is—pretty much—just what it sounds like, and eye tracking technology measures and analyzes eye movements to show what captures visual attention when a person’s being measured this way, so read on about this technique—including what it can help with, its limitations, and more—as it’s a h

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10 of Our Favorite Login Screen Examples - Article hero image
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10 of Our Favorite Login Screen Examples

Login screens are the first point of contact between a user and an app or website—and they’re vital gateways to brands, whatever their products or services. That’s why it’s so important to create a better login screen—it, quite simply, sets the tone for the user's experience. An engaging, user-frien

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MatchDog Build Your Portfolio Project: Game Theory - Article hero image
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MatchDog Build Your Portfolio Project: Game Theory

There are many ways that game theory could be applied in the MatchDog supplemental project. We also recommend that you defer trying to introduce game theory while building the first iteration of your interactive prototype. Introducing game theory is both subtle and difficult. It is also not appropri

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Innovation vs. Incremental Improvement - Article hero image
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Innovation vs. Incremental Improvement

Not all teams build products in highly uncertain environments or try to create cutting-edge new features. Many incrementally improve existing products and try to do so in a way that doesn’t alienate large existing user bases. Neither of these tasks is particularly easy, and they often require very d

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MatchDog Build Your Portfolio Project: Flow - Article hero image
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MatchDog Build Your Portfolio Project: Flow

The most important tasks found in the upper-left quadrant of your prioritization matrix are those which most users will spend the majority of their time performing. At a minimum, these are the ones that need a full flow design to show how (and with what logic) the user will transition from screen to

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MatchDog Build Your Portfolio Project: Screen Visualization & Content - Article hero image
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MatchDog Build Your Portfolio Project: Screen Visualization & Content

Congratulations! You have finished the longest chapter in the book, which describes the full hierarchy of design pattern layers from simple components up to the master diagrams of UX Architecture alternatives. As noted in the book, the multi-level pattern framework is best taught from the bottom

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Rule of Thirds: The Definitive Guide & Examples - Article hero image
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Rule of Thirds: The Definitive Guide & Examples

You may well have seen the “Rule of Thirds” plenty of times at work in a photograph or image on a website and not even realized it; it’s a well-known (and well-applied!) photography technique that’s been making pictures more captivating for a long time—including making websites have more harmonious

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MatchDog Build Your Portfolio Project: Grids and Grammar - Article hero image
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MatchDog Build Your Portfolio Project: Grids and Grammar

Project Brief Review the full project brief for MatchDog again. You may draw ideas during this step from the examples in the book regarding MatchDog conceptual model options. The book intentionally scaffolds this project step with examples and discussion of various options. Two finished possibil

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MatchDog Build Your Portfolio Project: Preliminary Analysis and Conceptual Model Definition - Article hero image
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MatchDog Build Your Portfolio Project: Preliminary Analysis and Conceptual Model Definition

Project Brief Review the full project brief for MatchDog. You may draw ideas from the examples in the book regarding various MatchDog conceptual model options. The book intentionally scaffolds this project with examples and discussion within the framework layer chapters. However, you are the desig

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Build Your Portfolio Project: UX Magic - Article hero image
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Build Your Portfolio Project: UX Magic

Welcome to UX Magic’s supplemental exercise sequence on the Interaction Design Foundation website. UX Magic is a breakthrough book introducing the power of the Semantic IxD approach, but no one ever became a great designer by reading books alone. Hands-on application of both the theory and practices

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Empathy Map – Why and How to Use It - Article hero image
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Empathy Map – Why and How to Use It

Here’s an interesting fact you may—or may not—know: users are more likely to choose, buy, and use products that meet their needs than products that just meet their wants. And an Empathy map will help you understand your user’s needs while you develop a deeper understanding of the persons you’re desi

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How to Design with AI: 5 Insights to Supercharge Your Work - Article hero image
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How to Design with AI: 5 Insights to Supercharge Your Work

With AI, you’ve got a faster track to creating ideas and prototypes. Master the art of intelligent design in our AI for Designers course. Find out how to get artificial intelligence working for you to elevate your design process to new levels and really captivate users from the outset. Read on and g

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How to Pair Fonts: A Practical Guide - Article hero image
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How to Pair Fonts: A Practical Guide

Nearly every designer working with type has a strong opinion on the right way to combine letterforms and pair fonts. Like most things in visual communication, the best solutions are both subjectively and objectively formed, pairing what we prefer with what is most appropriate for any given use or co

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MatchDog Project Brief

Welcome to the project brief for MatchDog. In this brief, you’ll get all the information you need to start on the Build Your Portfolio exercises hosted here on the Interaction Design Foundation website. Goal Create a complete UX Design for the MatchDog Non-profit spanning a web and mobile experi

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