In Mobile UX, affordances are critical because of the shift of contexts while the user is in motion. Users interact in short bursts and need to know how to interact with a UI without the need to experiment. Here, we’ll dive deeper into tappability—one of the key ways to support affordances.In this v
Why do we struggle to act on climate change? In this video, Father of UX design, Don Norman, sheds light on the key reasons behind our inaction. Don will explain why we humans react more effectively to immediate threats and why we often don’t understand and address longer-term, slower-moving, comple
Are you excited to do good for humanity? Would you like to help solve the world’s biggest problems such as climate change, hunger and eliminate excess waste? If yes, that’s a good start. But what happens when you get ignored? Because you will most likely get ignored, because designers most often are
Incrementalism or muddling through offers a flexible way to approach complex problems. However, pitching to funders who want to see concrete results from their investments can be difficult. To address this, Don Norman offers a modified version of incrementalism that borrows concepts from software de
Personas give focus—they help you make decisions and design products and services that delight users. These decisions typically end up as features in your system. However, most systems have users with a broad range of abilities and skills. This broad range doesn’t change the features you should incl
Why bother with personas? Why not "users"? Because the way you see someone shapes the way you design for them. We are accustomed to referring to people by their roles, but this practice is dehumanizing. When you use role labels, you quickly forget that these are real people, just like your family or
Affinity diagramming is almost too good to be true. Write on some sticky notes, arrange them, and…that’s it. But don’t let its simplicity fool you. With affinity diagrams in your toolbox, you’ll have the power to bridge the gap between research and results.Begin with Affinity NotesAffinity diagrams
Preconceptions and biases are like a faulty compass. Whether they creep in through researchers, project teams, or your organization, they throw your user research off course. Enter grounded theory: a proven social research method that keeps your compass pointing true north. With grounded theory, you
Why do so many products and services fail to meet users' needs? Do we not have the right tools? Or perhaps our users just aren't smart enough for our designs? All wrong! The truth is, the tools used in traditional software development don't cut it if we want to genuinely understand users and design
Meaningful design feedback is essential to the collaborative and iterative design process, and it’s equally important for UX/UI designers, graphic designers, product managers and most creative professionals. However, getting design feedback from clients can be one of the most painful aspects of the
UX designers design every interface to be as intuitive and easy to use as possible, and to do this, and they rely on “design thinking,” a step-by-step guide to the UX design process. Let's explore the UX design process and look at common tasks in each UX design phase and which roles are responsible
Creativity is a massive appeal factor for designers (and those who enjoy what we do!) as they bring to bear their creative talents and skill sets on projects and dazzle users, customers, and the brand themselves who launch their design solutions. With that said, though—and for all the digital produc
The hamburger menu—with its three horizontal lines—simplifies website navigation. Not every interface benefits from its use, but it can help in certain scenarios. That’s why it’s vital to understand when it shines and when alternatives might serve users better. So, learn the pros and cons of using t
Externalization of uncovered tacit knowledge is important, but how do you make that valuable tacit knowledge explicit in a way so you can use it more effectively? Often, this is easier when we’re forced to compare things as we may be able to articulate the difference between things even if we st
Nature is circular. Nothing ever goes to waste. The banana peel we discard degrades into nutritious compost for plants. Even the remains of deceased animals and humans disintegrate into the soil. Human engineering and design, on the other hand, are linear processes. And that has put us on a one-way
“We live in the age of technology and luxury, but we also live in the age of waste,” Don Norman explains. In this video, the grandfather of User Experience Design, Don Norman unpacks the world of waste we have collectively generated. He examines aspects of our daily lives that we take for granted an
Tree Testing reveals where users lose their way in your navigation. It’s a focused approach to evaluate a site's navigational structure. But it’s more useful in certain scenarios—so, you need to understand where you’ll benefit from tree testing the most. Learn about the pros and cons of testing tool
As UX designers, we wield immense power to influence our users’ lives. We have the dual responsibility of catering to the interests of our users, as well as that of our sponsors (employers, clients and other business stakeholders). This can sometimes put designers in uncomfortable situations and rai
If you look out the window, you’ll realize many things you see are artificial: buildings, cars, parks, electricity posts, water pipes, etc. Most of those things were designed by humans, sometimes in collaboration with AI. Founding father of UX, Don Norman, introduces you to artificiality and how des
Your UX/UI portfolio is your ticket to your dream job, brief or client. It’s your opportunity to show off your expertise, creativity, and the tangible impact of your work. No matter your niche, your portfolio should be as innovative and polished as the projects it represents.Think of your portfolio
