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Symmetry vs. Asymmetry - Recalling basic design principles - Article hero image
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Symmetry vs. Asymmetry - Recalling basic design principles

Now we’re going to look at two powerful design principles that may, at first glance, seem too simple and second nature to us to warrant too much thought. However, we would be wise not to underestimate their capabilities and the benefits of their effects. Always keeping a firm appreciation for symmet

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How to Develop an Empathic Approach in Design Thinking - Article hero image
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How to Develop an Empathic Approach in Design Thinking

Empathy requires us to put aside our learning, culture, knowledge, opinions, and worldview purposefully in order to understand other peoples’ experiences of things deeply and meaningfully. It requires a strong sense of imagination for us to be able to see through another person’s eyes. It requires h

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How to manage the users’ expectations when designing smart products - Article hero image
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How to manage the users’ expectations when designing smart products

Smart products that adapt to aspects of the users’ activity, context or personality have become commonplace. With more and more products which act intelligently emerging in the market place, users often end up expecting to interact with them more like they would among themselves, as humans. In the f

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Consistency: MORE than what you think - Article hero image
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Consistency: MORE than what you think

Let’s examine a subject that has more to it than meets the eye. Applying a deeper appreciation of consistency to your designs will yield precious results, including keeping users happy.Consistency enables users to feel familiar with your website, your brand, etc. and to be reassured that it is your

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How to Prepare for a User Interview and Ask the Right Questions - Article hero image
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How to Prepare for a User Interview and Ask the Right Questions

Getting great interview results requires careful preparation. You need to be clear about the purpose of your research, decide whom to recruit, do all the practical preparations, and—finally—you need to design a great interview guide detailing the questions you want to ask. Here, you will learn how t

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Ideation for Design  - Preparing for the Design Race - Article hero image
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Ideation for Design - Preparing for the Design Race

Ideation is easy to define. It’s the process by which you generate, develop and then communicate new ideas. Ideas can take many forms such as verbal, visual, concrete or abstract. The principle is simple to create a process by which you can innovate, develop and actualize new products. Ideation is c

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Creating Personas from User Research Results - Article hero image
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Creating Personas from User Research Results

When you’re in the beginning stages of your design project and you have just finished some highly informative interviews and observations in the context of your users, your head is full of impressions. You have a feeling for the different types of users who exist, and you have heard some similaritie

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Design Scenarios - Communicating the Small Steps in the User Experience - Article hero image
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Design Scenarios - Communicating the Small Steps in the User Experience

Design scenarios are useful tools for communicating ideas about user actions. Mapping design scenarios also has the added benefit that it helps formalize ideas and to take creative approaches to those ideas. Most importantly of all, it will ensure that your designs are firmly rooted on terra firma a

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Workshops to Establish Empathy and Understanding from User Research Results - Article hero image
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Workshops to Establish Empathy and Understanding from User Research Results

Honestly, how much do you enjoy reading research reports? And how engaging do you find them? Unsurprisingly, receiving a report with your insights into the target group may not get your clients to empathize with the potential users of their product or service optimally. Alternatively, you might cons

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Improve Customer Experience with UX Investments that Increase ROI - Article hero image
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Improve Customer Experience with UX Investments that Increase ROI

When User Experience (UX) improves the customer experience, it affects the company’s ROI (Return on Investment) because good UX investments enhance customer satisfaction. Satisfied customers are loyal; they trust a company’s products, and they want to come back for more, which is why satisfied custo

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5 Awesome TED Talks for Designers - Article hero image
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5 Awesome TED Talks for Designers

We know, TED talks can sometimes feel a little… overblown. While there are loads of great talks; some of them go nowhere and don’t seem to add much to your life at all. To make things worse… there are a lot of TED talks and it’s hard to tell which are going to motivate you to do something new and in

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Usability: A part of the User Experience - Article hero image
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Usability: A part of the User Experience

This subject may seem incredibly “big” for a single article, but it’s about the specific nature of usability that we often overlook or confuse. With this appreciation, you’ll be able to design more effectively, and your website’s users will be able to grow, too.Usability replaced the outmoded label

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How to Change Your Career from Marketing to UX Design - Article hero image
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How to Change Your Career from Marketing to UX Design

There are a few good reasons why you might want to change your career from marketing to UX design. First, there’s the pay—sources like UXDesignerSalaries(1) show that UX designers are paid a fairly handsome salary across the world (even as high as $97k in Switzerland). Furthermore, according to recu

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Visual Mapping – The Elements of Information Visualization - Article hero image
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Visual Mapping – The Elements of Information Visualization

Information visualization requires mapping data in a visual or occasionally auditory format for the user of the visualization. This can be challenging because while some data has a spatial relationship built in (for example, temperatures in cities around a country) many data sets don’t have a tradit

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How Our Courses Can Help You Create Great UX Case Studies for Your Portfolio - Article hero image
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How Our Courses Can Help You Create Great UX Case Studies for Your Portfolio

If you want to be a UX designer, you’ll need to create a UX design portfolio containing 2 to 3 UX case studies. But if you’re new to UX design, it can be difficult to create those first UX case studies—after all, you’re still building up your UX knowledge. What if there’s a way for you to learn UX d

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Hick’s Law: Making the choice easier for users - Article hero image
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Hick’s Law: Making the choice easier for users

Now let’s see a topic about keeping our users’ lives easy. “Isn’t that the theme of most articles here?” you may ask. Well, this one is especially geared towards users. Understanding Hick’s law means you can design so that more users will visit and stay on your website.Delivering a good user experie

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Pros and Cons of Conducting User Interviews - Article hero image
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Pros and Cons of Conducting User Interviews

You have had a green light from your stakeholders to conduct some user research for your design project, and you think user interviews might be the way to go. After all, they seem straightforward, and interviews are one of the most widely used user research methods — so, they should be a safe choice

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3 Reasons Why You Should Have a UX Design Portfolio - Article hero image
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3 Reasons Why You Should Have a UX Design Portfolio

Your portfolio is in many ways your most important asset as a UX designer. That’s because it helps you in 3 powerful ways: it helps you get an interview for a job; it helps you attract clients for freelance projects; finally, and perhaps surprisingly, it helps you stay focused on your UX career.It’s

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Design Failures - Article hero image
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Design Failures

Steve Jobs once said: ''Design is not just what it looks like and feels like. Design is how it works.'' Normally, we like to showcase great design but there’s a lot you can learn from dreadful design too. We don’t think Steve Jobs had anything to do with the 30 howlers that follow. From lousy usabi

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Occam’s Razor: The simplest solution is always the best - Article hero image
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Occam’s Razor: The simplest solution is always the best

You may have heard of Occam’s Razor; did you know that you can apply it to web design? When you’ve got it in your “toolbox”, you’ll have an edge in the marketplace.Occam’s Razor, put simply, states: “the simplest solution is almost always the best.” It’s a problem-solving principle arguing that simp

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