Gen AI in UX: Past the Tool, Back to the Human Mind

1-Hour Master Class with Celia Hodent, Former Director of UX at Epic Games and Fortnite, and author of The Gamer's Brain

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In this Master Class, you’ll:

Get excited to learn where Gen AI fits into UX work without getting swept up in the hype. Gen AI tools have invaded the workforce in a craze that’s becoming difficult to escape or tame. But what does science say about this new tool changing the way we work? In this Master Class, Celia Hodent, PhD, will walk you through the research behind Gen AI, so you can approach it with clearer judgment and more realistic expectations.
Become invaluable as you learn what actually separates Gen AI from Good Old-Fashioned AI (GOFAI), when it genuinely helps in UX, where its real limits lie, and whether we can ever stop it from hallucinating and being biased. You’ll also look at how interacting with Gen AI can affect your thinking process and cognitive skills, and what this means for the user experience.
Gain confidence and credibility when you understand how this technology affects the way people think, work, and make decisions, for both you as a professional and your users. You’ll leave with a more grounded understanding of Gen AI: not as magic, not as evil, but as a tool that needs to be understood before it can be used well, and why it needs human judgment at every step.

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You'll learn from the best:

Celia Hodent, PhD: Game UX Strategist, former Fortnite UX Director and Author of the best-seller "The Gamer's Brain."

Your Speaker and Industry Expert

Celia Hodent is an expert in the application of cognitive science and psychology to improve products, systems, services, and video games. She currently leads an independent UX consultancy, working with a wide range of international media and enterprise companies.

She works in-depth with companies to help ensure their products are both engaging and successful by considering the entire user experience they will provide to their audience. Celia conducts workshops and provides guidance on the topics of playful learning (“gamification”), ethics, implicit biases, and inclusion in tech and video games.

Celia holds a PhD in psychology and has over ten years experience in the development of user experience (UX) strategy in the entertainment industry, and more specifically with videogame studios through her work at Ubisoft, LucasArts, and as Director of UX at Epic Games (Fortnite). She is founder and chair of the Game UX Summit, and a member of the Foresight Committee at CNIL (National Commission on Informatics and Liberty, an independent French administrative regulatory body).

Celia is the author of The Gamer’s Brain: How Neuroscience and UX can Impact Video Game Design (2017), The Psychology of Video Games (2020), What UX Really Is: Introducing a Mindset to Great Experiences (2021), and co-editor of Game Usability: Advice from the Experts for Advancing UX Strategy and Practice in Videogames (2022).

To learn more about Celia or contact her, visit her Twitter: @CeliaHodent or her blog: celiahodent.com.

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