User interfaces that you interact with using modalities such as touch, gestures or voice are often referred to as Natural User Interfaces (NUI). We consider them interfaces that we find so easy to use that they feel natural. However, what does it mean for an interface to be natural? Also, how do you
Customer adoption patterns are important to understanding how to market new product for adoption. Without a clear understanding of what each type of adopter values it can be difficult, if not impossible to target them through marketing.In his book, Diffusion of Innovations (1962), Everett M Rogers t
Now that we’ve seen some grids at work in the Rule of Thirds article, let’s examine them a little more deeply. As a concept that deals so fundamentally with the fabric and background of our work as designers, it’s easy to overlook the power of grids and think more about the elements we want to creat
Have you ever thought about how much data flows past each of us in an ordinary day? From the newspaper you read at breakfast, to the e-mails you receive throughout the day, to the bank statements generated whenever you withdraw money or spend it, to the conversations we have, and so on?There is a ti
It can be really tempting to start a design project by leaping into the deep end and starting to sketch out pages and work on the information architecture of the final product. However, it’s almost certainly the wrong approach to take. To create great user experiences – designers must focus on the u
Choosing the best combination of colors for an interactive design layout is not, as it may appear, a guessing game. Knowing which ones to use will save you time (and headaches). Getting it right will also keep your users connected.Since the early days of art and design, the use of color has followed
So, you want to create prototypes to help in your design process or Design Thinking project. However, what kind of prototype should you create? How detailed should your prototype be? What should your prototype be created for? If you’re asking yourself these questions, then great, because you’re on t
“In a world where business is more interested in ‘best practice’ rather than different practice, is it any wonder that products and services, companies and organizations are all beginning to look the same?” the three authors rhetorically ask in ?What If!'s classic book on creativity and innovation,
In your attempts to minimize the effort your users need for performing actions on the website you’re designing, you just might be overlooking one major opportunity: sitemap footers. You might think about footers as a page section where you can dump any links or contact information you couldn’t fit a
“The main thing in our design is that we have to make things intuitively obvious,” the founder and former CEO of Apple, Steve Jobs, explained. We can easily agree that design should be intuitive. We can also easily agree that something is intuitive when we can use it without thinking about it. Makin
Focus groups have long been a popular tool in market research and have become more popular in user research in the recent past too. They consist of a group of between 5 and 10 users who work with a moderator/facilitator/researcher. The moderator will pose questions from a script to the group. Their
Often we talk about value and we mean “financial value” a concept that can be measured in dollars and cents or pounds and pennies or whatever currency is near to hand. However, financial value is not the only motivating factor for users and consumers to invest in a product. In fact, it is the percep
Let’s pay a virtual visit to a famous industrial designer’s workshop. By examining the principles of his winning approach, we can incorporate vital elements into our designs in the “less is more” age.As user experience practitioners, most of us have worked with Nielsen and Molich’s 10 heuristics or
You are doing so great; you’re top of the class! Don’t you just love to hear a compliment like this? We’re all human, and this is the way we are wired. We thrive on accomplishment. Whether you want to be better than everyone else or simply be better than your former self, knowing your achievements i
Honestly, how much do you enjoy reading research reports? And how engaging do you find them? Unsurprisingly, receiving a report with your insights into the target group may not get your clients to empathize with the potential users of their product or service optimally. Alternatively, you might cons
This article examines two closely related ideas that are both about looks. Our design world revolves around nice images/form, but did you wonder why we’re allured to beauty? Let’s quickly ponder another question: why is a pretty post office different from a gorgeous art gallery?We’ll look at these t
In an age of tight resources and constrained finances companies are more reluctant than ever to commit to big design projects without a thorough understanding of their chances of success. Google has developed a methodology to make the design process fast and still offer valuable insight. Forget mini
The middle is the longest part of your UX case study, where you bring a recruiter through your design process. After you’ve gotten the recruiter hooked with your introduction, you then have to tell your story in a satisfying way. Let’s go through what you should show in the middle part of your case
Recruiting the right participants is crucial if your user research is to get your design anywhere. Your research participants must be able to represent your target group or end users; otherwise, your results will not translate into something you can use. The level of difficulty you will face when re
Designers often need to convey information to the users of their designs. Specialists in information visualization design in particular find themselves presenting data over and over again to their users. However, it’s important when developing your designs that you don’t create “information overload
AI is replacing jobs everywhere, yet design jobs are booming with a projected 45% job growth. With design skills, you can create products and services people love. More love means more impact and greater salary potential.
At IxDF, we help you from your first course to your next job, all in one place.