The best projects in gamification focus on the players themselves. Players, unlike users, choose to become involved with your efforts (or they choose not to). As such, even in a corporate setting, you would have to encourage your players to become involved. In order to do so effectively, you would
Gamification, like many other forms of design, has its roots in user-centred design (UCD). If you’re going to develop awesome gamified systems, you’ll need to get a handle on UCD before you can be certain that your efforts are going to have the desired outcomes. Before You Get StartedImagine you ar
Gamification is not a miracle cure for all your product’s woes. It’s not possible to take a lousy process and sprinkle on some game elements and make it fantastic. Similarly, you cannot become so reliant on gamified ideas that you obscure the original purpose of the product. Setting expectations of
Understanding why gamification is important and how it is relevant to the corporate environment is becoming increasingly vital. Gamification’s purpose in the enterprise environment is to make work engaging and motivating, not to distract from work. Games can solve real-world complex problems, and th
It’s important for anyone involved in gamification design to have a clear understanding of what the business expects to see from the final product. Without such an understanding, the team may develop a highly interesting, engaging and fun system which fails to achieve anything meaningful to the busi
There’s no single corporate culture. Google is a very different place to work at than the Bank Of China, for example. This is important to know when undertaking gamification projects because the kind of gamification that would thrive at the Bank of China is likely to be far less successful than it w
Do you want to have your own business, but you’re not sure what niche to enter? That’s OK; you’re not alone. However, it is important to choose a niche before you get too far along in launching your business. That’s because specialists who become remarkable in a field of endeavour are much better re
The fear of selling is incredibly pervasive in society; unfortunately, if you want to run your own business, you need to learn to sell. The good news is that you can overcome the fear of selling and learn to build your business without selling your soul to the devil. All you have to do is learn to f
The core of any sales call is the sales pitch; the tactics you use to deliver the perfect pitch depend on the situation. Nevertheless, you have rules at your command which you can use to develop an effective sales pitch, giving you the best opportunities in any situation. Learning to craft a sales p
Before you start making sales calls, it’s a good idea to prepare for them. A lack of preparation means a much higher chance of things not going according to plan when you make the call. Of course, preparing for a sales call can’t promise a favourable outcome, but it’ll increase the chances of gettin
We’ve said it before and we’ll probably say it again; the copy used in products is as important to the user experience as any other part of the design. Great graphics, awesome information architecture and simple processes can still be completely wasted if the text sucks.More importantly, from a busi
As UX designers, we will be familiar with the need for user research; in gamification, the process is player-research, and we conduct this in a very similar manner. The more analysis you conduct before starting the design process—the better informed you will be to develop gamification that meets the
There comes a time in every entrepreneur and freelancer’s career when they need to stop working with a client. Employees quit their jobs, but entrepreneurs and freelancers aren’t employees; they fire their clients. Learning how to handle this is an important part of freelance and entrepreneur life.F
Angry customers are a fact of life. Even when you do everything right—something goes wrong that’s outside of your control, but, in truth, we all get it wrong sometimes. That means you have to be able to deal with angry customers—and the best entrepreneurs and freelancers go a step further – they lea
Did you know they eat frogs all over the world? From France to China, people tuck into tasty amphibians, and in much of the rest of the world—we flinch about the idea. The good news is that even vegans can learn to “eat their frog”—in a work context—and no real frogs will be harmed during the p
We’ve all got lots of things we want to do in our lives, don’t we? Yet, why is it that so many of them seem so far out of reach even when we’ve been working on them for a long time? It’s because we’ve not set concrete goals or explored how we can move from our current reality to reach that goal. Our
Design can be very subjective. This leads UX practitioners facing criticism and a lack of credibility when dealing with other more scientific disciplines. Fortunately, you can rely on international standards to refer to and easily bridge the gap. The ISO 9241 Standard for the Ergonomics of Human-Sy
Sadly, even experienced freelancers and entrepreneurs (who should know better) struggle with the idea that they are no longer employees. Yet, if you can break your employee mind-set, you can become empowered to be a better freelancer and entrepreneur, one who acts as a partner to their clients rathe
Networking is a strategy that every freelancer and entrepreneur should be implementing to win business and use for professional development. One of the best and easiest ways to market your new business is through networking. Networks can consist of people you know, or they can comprise stranger
A heuristic is a simple principle or “rule of thumb”. A heuristic evaluation is one where an evaluator or group of evaluators walks through the design of an interface and decides whether or not it complies with these “rules of thumb”.There are some advantages and disadvantages to this methodology:Go
AI is replacing jobs everywhere, yet design jobs are booming with a projected 45% job growth. With design skills, you can create products and services people love. More love means more impact and greater salary potential.
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