It may not be popular but outbound telemarketing is one of the most effective strategies for growing a business. The good news is that this doesn’t have to be hard, and it doesn’t have to involve bullying potential clients into submission, either. Building an effective telemarketing strategy for bus
Social media marketing is one of the most popular forms of both free and paid for marketing activities for businesses. However, many businesses devote significant amounts of time to their social media marketing without any significant returns for their efforts. Start-ups wanting to use social m
Face-to-face or door-to-door marketing is the act of going from one business (or household) to another physically in order to sell your services. Face-to-face marketing may seem like a nerve-wracking thing to do for the new entrepreneur or freelancer. However, when done right, it’s a very powerful w
The team behind the Interaction Design Foundation (IDF) is looking for a highly qualified and passionate 2D Animator to help us create an outstanding explainer video.We are offering you the opportunity to:Develop yourself professionally, accelerating your learning curve. Unlike other run-of-the-mill
Our personal values can often be a little hard to define. Why?—because our real values and the values that we aspire to sometimes conflict. An honest examination of our values, however, is vital to succeed as an entrepreneur or freelancer. That’s because when we work in harmony with our values, we’r
Digital nomads can work from anywhere in the world as long as there’s an internet connection and the conditions are OK for work. However, the first-time digital nomad will normally head to a place where there are other digital nomads, co-working spaces and a generally easy standard of life to be had
There are millions of resources on and offline stuffed to the brim with travel tips, and if you want to become an expert traveler—you’ll spend quite a bit of time reading up on these. However, you don’t have to be an expert to get the most out of the travel experience. Even so, a few simple pointers
The biggest hurdle of international digital nomad life is understanding visas and basic legal issues that may affect your living conditions and work life. There is no global rule for visas and legal issues, either; they vary from country to country and from applicant to applicant. That’s why it’s al
We’d like to tell you that we have a crystal ball and that—further down the page—there lurk 100 ideas that will guarantee your inventing the “next big thing”. We’d like to… but we can’t. That’s because predicting the “next big thing” is impossible; however, we can take a look at some of the “next bi
It may be a bit of a mouthful, but you can tap into “mass interpersonal persuasion” to create sales through your designs and websites. It’s an amazing concept which some of the Internet’s biggest brands have tapped into. The good news is that it’s easy for you to do the same. What’s the bad news? Ac
Human beings are social animals. We want to be in the company of friends or family and share our lives with them. We want to talk about the minutiae of our lives: what we had for dinner, the commute to work, etc. as much as we do about the big things in our lives. Let’s take a look at the brain and
If you want to make sales, you need to be able to persuade customers to hand over their credit/debit card details or Paypal information via the internet. This is harder than it looks, irrespective of the point that the internet has moved on from its frontier days. Would-be customers are inundated on
Reputation is something we don’t really think about until it comes time to place our trust in someone. At that point reputation matters. In 2016, the American Presidential came down to two candidates: Hilary Clinton and Donald Trump. The way that Americans vote, as ever, is more influenced by the re
Sympathetic bonding occurs when we perceive someone else’s emotional reaction to be similar to our own experiences. As such, we feel sympathy for that person. It should be obvious that when we are sympathetic to people, we’re more likely to do the things they do and even—to some extent—do the things
We often talk about creating positive emotions through design; we look to make clients happy and users comfortable, etc. but rarely do we talk about making them afraid. Of course, unless you’re selling horror movies, you probably won’t want to terrify your clients; however, there is a good argument
We all like to think that we are consistent; it allows us to feel that we are always ourselves and thus dealing with the universe in a way that is fair and rational. However, under the surface, we’re not very consistent. We adapt to our circumstances, and, as we do so, we become less consistent, and
There’s a voice that most of us will listen to in preference to any other; that voice is our own. If you want to sell products or influence users to take actions, you’ll need that voice to be in agreement with what you want the users to do; get it wrong, and they won’t do it. This alignment of voice
Video isn’t cheap to produce. It’s fair to say, though, that it keeps getting cheaper, and it might be the best investment that you can make in your web project; why? That’s what we’re going to look at here – the potential for video to make a huge impact on your sales. Knowing what is appropriate an
If you can’t measure it, it doesn’t matter. At least, so they say. While it’s probably not true in every circumstance, being able to measure things does provide value, and—in a business context—it is almost essential in all cases. So, let’s take a look at how we might go about that in a gamification
Every form of design features special techniques which can take a design from “OK” to “amazing”. Gamification is no exception. Game mechanics are the vital components of gamification which transform this form of design from “adding features” to “adding fun”. Janaki Kumar and Mario Herger, in their b
