The diffusion of innovation is the process by which new products are adopted (or not) by their intended audiences. It allows designers and marketers to examine why it is that some inferior products are successful when some superior products are not.The idea of diffusion is not new; in fact it was or
When you’re looking at going freelance or starting your own design agency, you’ll want to understand and examine the business models and the different types of work available to you before you start. This will help you understand and define what you intend to do with your business and how you will d
It doesn’t matter how amazing a product is; if no-one is using it, then it hasn’t succeeded. Adoption is the process of prospective users becoming actual users of a product. It is adoption that is the objective of design; more so than user experience, usability, utility, etc. History is full of prod
Information visualization is a process by which data (or information) is represented to help the recipient of the information build an accurate representation of it in their mind. It is most common for information visualization to be constructed graphically (e.g. to facilitate visual understanding)
Do you sometimes feel that it’s difficult to keep up with all the latest trends? From time to time do you feel overwhelmed with everything you need to learn?If your answer to those questions is “Yes,” then we have some good news. Our courses are designed to help you stay up-to-date with all the late
By early 2016, Apple had captured nearly half of the smartwatch market, having extensively improved on old flaws. It’s essential that you learn the six fundamental UX smartwatch lessons that Apple learned the hard way. These UX fundamentals help you not only to conceptualize designing for smartwatch
The Interaction Design Foundation is the world's most prestigious community and course platform for User Experience designers. We've spent the last 14 years building our community and course platform from scratch – based on a brilliant technology stack. And now we need you to help us build pure awes
There’s life in the old things yet. While direct mail marketing may not be as sexy as internet marketing or as straightforward as telemarketing, it can still bring profitable results for some freelancers and entrepreneurs. Learning how to approach direct mail marketing makes it easier for you to kno
It may not be popular but outbound telemarketing is one of the most effective strategies for growing a business. The good news is that this doesn’t have to be hard, and it doesn’t have to involve bullying potential clients into submission, either. Building an effective telemarketing strategy for bus
Social media marketing is one of the most popular forms of both free and paid for marketing activities for businesses. However, many businesses devote significant amounts of time to their social media marketing without any significant returns for their efforts. Start-ups wanting to use social m
Face-to-face or door-to-door marketing is the act of going from one business (or household) to another physically in order to sell your services. Face-to-face marketing may seem like a nerve-wracking thing to do for the new entrepreneur or freelancer. However, when done right, it’s a very powerful w
The team behind the Interaction Design Foundation (IDF) is looking for a highly qualified and passionate 2D Animator to help us create an outstanding explainer video.We are offering you the opportunity to:Develop yourself professionally, accelerating your learning curve. Unlike other run-of-the-mill
Our personal values can often be a little hard to define. Why?—because our real values and the values that we aspire to sometimes conflict. An honest examination of our values, however, is vital to succeed as an entrepreneur or freelancer. That’s because when we work in harmony with our values, we’r
Digital nomads can work from anywhere in the world as long as there’s an internet connection and the conditions are OK for work. However, the first-time digital nomad will normally head to a place where there are other digital nomads, co-working spaces and a generally easy standard of life to be had
There are millions of resources on and offline stuffed to the brim with travel tips, and if you want to become an expert traveler—you’ll spend quite a bit of time reading up on these. However, you don’t have to be an expert to get the most out of the travel experience. Even so, a few simple pointers
The biggest hurdle of international digital nomad life is understanding visas and basic legal issues that may affect your living conditions and work life. There is no global rule for visas and legal issues, either; they vary from country to country and from applicant to applicant. That’s why it’s al
We’d like to tell you that we have a crystal ball and that—further down the page—there lurk 100 ideas that will guarantee your inventing the “next big thing”. We’d like to… but we can’t. That’s because predicting the “next big thing” is impossible; however, we can take a look at some of the “next bi
It may be a bit of a mouthful, but you can tap into “mass interpersonal persuasion” to create sales through your designs and websites. It’s an amazing concept which some of the Internet’s biggest brands have tapped into. The good news is that it’s easy for you to do the same. What’s the bad news? Ac
Human beings are social animals. We want to be in the company of friends or family and share our lives with them. We want to talk about the minutiae of our lives: what we had for dinner, the commute to work, etc. as much as we do about the big things in our lives. Let’s take a look at the brain and
If you want to make sales, you need to be able to persuade customers to hand over their credit/debit card details or Paypal information via the internet. This is harder than it looks, irrespective of the point that the internet has moved on from its frontier days. Would-be customers are inundated on
