A UX sitemap is a visual tool that’s a handy aid for you as a user experience (UX) designer. It doesn’t just organize a website's content and structure—in how it displays how web pages connect and relate—but identifies gaps and prioritizes content, too. From that, it’s a great aid to nurture a good,
Personas drive both the products users love and the campaigns buyers trust. But mix them up—using a customer persona to solve a UX challenge—and you'll build solutions that miss the mark. Both personas have names, photos, and stories; both seem to represent your audience. Yet, confusing them leads t
You’ve decided to take a step towards a new, exciting career in UX design—congratulations! We know that starting along this journey can be difficult; where do you begin? Well, we can help you there! Let’s take a look at the two most popular options for an online UX design education: 1) The Google UX
What’s in every memorable digital experience is a seamlessly navigable website or an app that feels like second nature—and what lies behind those are user interface (UI) designers; they’re the ones who shape the aesthetics and functionality of any digital interface. But what does a user interface de
Designers can choose between adaptive and responsive design to bridge the gap between devices and changing user contexts. Here you’ll learn the merits of each approach, so you’re in a great position to select an approach for your project. What Are the Main Differences Between Responsive a
Ever wondered how the top designers, researchers, and product developers manage to create products that are user-friendly, efficient, and enjoyable—consistently? One of the key things there is what’s called the System Usability Scale (SUS), a vital tool and questionnaire-based method that profession
The design field is evolving. It’s been proven that aside from driving business success and delivering beautiful and successful products, design can be pivotal to solving complex human issues. For instance, GE Healthcare used Design Thinking to improve the MR scanner experience for children—which is
In order to get your UX strategy right, you need to dig a little deeper than just into your user’s wants, needs, dreams and desires. One of the key elements, for getting your UX strategy just right, is understanding the business itself.You must deliver on the overall business strategy to succeed. Yo
Sustainable design. Sustainable fashion. Sustainable living. We often hear these terms in marketing campaigns and popular media. But what does sustainability mean and why does pioneer of User Experience Design Don Norman think that sustainability shouldn’t be our goal when we design?In this video, D
“The best investment you can make, is an investment in yourself... The more you learn, the more you'll earn.”—Warren Buffett, Chairman and CEO of Berkshire HathawayHow many items have you added to your Black Friday shopping wishlist? This year, instead of short-term deals on products, why not take a
You've heard about AI and all the wonderful (and sometimes scary) possibilities. But unlike sci-fi apocalyptic movies, AI isn't out to destroy humanity. Let's take a look at the challenges and opportunities we face as AI meets design.In this video, Ioana Teleanu, Founder of UX Goodies and former Lea
For something called a “team project,” it’s amazing how often everyone’s on a different page. Design maps connect the dots. They organize your research, stories of use, and design artifacts into clear, user-centered interfaces that your team can actually build fast. No more “Wait, what did you mean
The design industry is rapidly evolving with the integration of technologies such as artificial intelligence (AI) and 3D printing. While there may be concerns about job displacement, history has demonstrated that new technologies typically create more job opportunities. Don Norman, author of The Des
Ever wondered why some interfaces feel effortless: like they already know what you’re trying to do, while others leave you guessing? The difference often lies in how well a product’s design matches the way users think. When your interface reflects their mental model, every action feels intuitive, an
Got constraints? Perfect. That’s where great design begins. Just as electrical standards define how a toaster safely works without shaping what it does, your software also lives within boundaries that quietly guide its behavior. Functional requirements describe what your system does: the stories of
Do you have the ambition and enthusiasm for a career in UX design but don’t know where to start? You’ll be pleased to know there are many paths you can take. Even as a relatively new field, user experience (UX) design has both general and specialist job roles. This variety means there is a role wait
User stories caught on because they were quick and simple, but speed often came at the cost of real understanding. A “user” in a story is rarely more than a guess, shaped by the assumptions of whoever wrote it. When you shift to persona stories, you ground your work in real research and real people.
Imagine trying to describe everything your product needs to do, without getting lost in technical detail or endless feature lists. That’s the problem Ivar Jacobson set out to solve in the 1980s when he introduced use cases. Instead of worrying about how a system worked internally, he described it fr
Design matters. It enables us to understand, communicate and improve the world around us. When done right, design has the power to improve the everyday lives of users. When done wrong, design can disrupt and frustrate users. As a designer, you have the power to improve the everyday lives of your use
Grids systems can help you add structure to your design, organize information and create a consistent user experience. When designing with grids, the best thing you can do is to choose the right grid for the right project. However, with so many grids to choose from, it can be hard to know where to s
