It’s important to have a good understanding of the ideal goals of service design—we need to know what to reach for if we want to create great service experiences! Here Frank explains the origins and goals of service design, so we know what to strive for in our own designs.Download our Tips for Creat
In the past, designers often reported to marketing managers and were neither expected nor allowed to make business decisions. When traditionally-structured companies transition to a design-driven mindset, there can be friction between the marketing and design teams. Let’s take a closer look at this
User research is indispensable—and without it, well... UX design is guesswork. When you’re a user researcher, you know this well—but it can be hard to communicate your work in a way that grabs the viewer and holds their attention. And that’s what a portfolio is all about—grabbing the attention of yo
If you’ve just started to embark on your journey into the field of design thinking, you may have noticed different frameworks cropping up here and there. This is nothing to worry about—it’s simply the result of different people’s perceptions of the design thinking process. To help you get your head
The Tipping Point was postulated by the best-selling author Malcolm Gladwell. He wanted to examine change in society and he concluded that extreme changes happen both quickly and unexpectedly.He came to the conclusion that new ideas can spread virally; in the same way that diseases can spread in epi
Here’s a handy statistic that’s worth remembering: over 60% of people accept or reject new products based on color, and that’s a figure you can think about when you consider the link between colors and products—like, for instance, whenever you think of Coca-Cola, you’ll likely think of red, or McDon
If you want to do a user research project, it is important that you involve the relevant stakeholders in your planning. Your stakeholders can help ensure that the research you do is as relevant as possible for your project and that the people you need support from have an invested interest in your r
Having a good understanding of your users’ needs and wants is crucial in all design processes. Guessing at user needs is dangerous, since it’s nearly impossible to separate your own experience and point of view from those of your users. This is especially true when designing for accessibility, since
UX (user experience) design is an exciting (and highly competitive) field, and it calls for a superb portfolio to get into it, a portfolio that will be your passport to success. It’s your chance to unveil your expertise, innovation, and problem-solving prowess. And regardless of what your expertise
AI won't replace you. But a designer who uses AI will. That's the reality we face today. AI amplifies your natural ability to solve people's problems, improve their lives, and do fulfilling, career-accelerating work. But it can't replace your human-centered skills like empathy, creativity, and syste
Written content is a crucial part of UX design. Without engaging copy, your UX will suffer. UX writing is a reasonably new specialization in UX design, but the content has always existed. As the industry has begun to recognize the significance of UX writing and words as a design tool, many new excit
We’ve all come to think in terms of user-centred design over the years. It’s a critical component of UX design, and it helps us focus on what really matters when developing products. However, user-centred design is not enough for gamification. Here, we introduce the concept of player-centred design,
The first step in any user experience or design thinking process will involve you getting to know your users. The problem is, when you start a project from scratch or move into a new industry, it’s unlikely you’ll have either relevant experience or a deep understanding of your users!This is where et
Gesture interactions have become an easy and convenient form of interaction on touch devices largely because we have developed conventions for how gestures should be performed. In virtual and augmented reality, gestures are also a very natural way to interact with digital artifacts and menus, but we
An agile team values shipping working software in order to gain customer feedback and respond to it. This emphasis on shipping working software, combined with short timelines to ship it in, often only a week or two, puts excessive pressure on designers to deliver designs to engineers in unrealistic
You may never have a more important design project than your UX/UI design portfolio. So, how do you ensure you make the most of all your hard work and determination? Your UX portfolio is like any other iterative design process. As you evolve as a designer, it must evolve along with you. Look after y
Service blueprint tools are vital for effective customer experience design—and for designers to make experiences that are exceptional. Here, we’ll discuss why these tools are so important. What’s more, we’ll explore templates and practical resources to create high-quality, efficient service blueprin
Design Thinking is not an exclusive property of designers—all great innovators in literature, art, music, science, engineering, and business have practiced it. So, why call it Design Thinking? What’s special about Design Thinking is that designers’ work processes can help us systematically extract,
UX case studies form the core content of a UX professional’s portfolio. They are essential to getting you hired, because case studies are a window to your professional practice, by showing how you think, adapt, cooperate and ultimately solve challenges. A UX case study has to tell a story about you.
Here’s an interesting fact you may—or may not—know: users are more likely to choose, buy, and use products that meet their needs than products that just meet their wants. And an Empathy map will help you understand your user’s needs while you develop a deeper understanding of the persons you’re desi
