The question of usability compared to desirability comes up a lot in UX design, and it’s important to distinguish the two. Why? Because usability is the base level of the user experience, it is difficult to create a worthwhile user experience without it. However, without desirability, it’s unlikely
You've seen it countless times: Agile teams racing through sprints while personas gather dust in forgotten folders (or never get created at all). The promise of user-centered design crashes into the reality of two-week deadlines. But what if you could harness both? Build at startup speed while truly
Are your personas not driving you to better products, happier customers, and higher profits? It’s actually quite common. You've heard about the benefits of personas and all the success stories, and you think, “let’s give this a try!" But in reality, your current personas don’t get you anywhere, don’
Don't get rejected! Here are the seven mistakes that are holding you back from landing your dream job. Hiring managers review hundreds of portfolios in one go. What are the main mistakes and patterns they notice? From attention to detail—typos—to the balance of quality and quantity. Let’s learn how
You know about the song of the summer, but what about the deal of the summer? This summer IxDF is giving you the opportunity to learn from 10 industry experts and design leaders for free! Only for the month of August, you can get 10 free Master Classes with a new IxDF membership. That means access t
A product designed to satisfy everyone is not enough to create a memorable experience. The concept of peak experience highlights the importance of designing specifically for a target audience.The term "peak experience" usually describes the best part of an experience. Something like "the tarte tatin
Looking at examples of bad design alongside counter-examples of good design is not only fun but also draws important lessons for designers. They highlight pitfalls for designers to avoid and let us understand how to translate design theories into solutions that work in the real world. Jared Spool, t
Great design starts with great understanding—if you know the real problems people have, you can build solutions that they love. So, how do you communicate who these people are, their needs, and the challenges they face? You can’t empathize with a 100-page research report. But you can empathize with
Learn from the best—design experts reveal exactly what they look for in a portfolio. Get ready to transform your career from aspiring designer to in-demand professional!In this video, design experts and hiring managers from across the world share their portfolio advice. Experts include the Creative
Design thinking is a methodology that provides a solution-based approach to solving problems. It’s extremely useful when used to tackle complex problems that are ill-defined or unknown—because it serves to understand the human needs involved, reframe the problem in human-centric ways, create numerou
Do you always end up being the person who sees the downside in other people's suggestions? Or perhaps you’re the one who has lots of ideas, and then must suffer when they are dissected and rehashed? In this video, you’ll learn how to use Edward de Bono’s six thinking hats method to try out different
Are you struggling to showcase your best projects in your design portfolio because of NDAs? It's a common dilemma for designers. Let's look at some practical ways to talk about your work without breaking the rules and still highlighting your skills.In this video, Morgane Peng, Design Director a
[[video:103]]Do you ever find yourself apologizing for an aspect of your personality, such as "if only I were more tidy" or "if only I were better at time management"? You often treat yourself in ways you would never treat your users―or anyone else for that matter. For your users, you try to design
User research is an essential part of UX design. Unless we understand who we are designing for and why, how can we even know what to create or where to begin? Depending on your project, requirements and constraints, you can choose different types of research methods, from surveys and tests to interv
Perhaps the biggest buzzword in customer relationship management is “engagement.” Engagement is a funny thing, in that it is not measured in likes, clicks, or even purchases. It’s a measure of how much customers feel they are in a relationship with a product, business or brand. It focuses on harmony
[[video:113]] To-do lists are useful to help you prioritize and achieve goals you set out to reach within the following days or weeks, but they can also be daunting. They’re a constant reminder of what you have not yet done! In this video, you’ll learn how to re-imagine to-do lists: as a way to cle
[[video:84]] You might still wonder why it’s a good idea to spend your valuable time thinking about bad ideas? In this video, you’ll learn the three major reasons as to why it’s such a great idea to focus on bad ideas when you want to develop creative results and nurture a truly creative work en
Cognitive maps in UX show how users think about a product or service. Designers use these visual representations so they can understand the user's mental model—something that helps them make intuitive designs that match the user's expectations and improve their overall experience.Think about the las
[[video:100]]To be creative, you must ensure you’re in an environment which nurtures your creativity. This goes both for personal creativity and for teams that do creative ideation work. The people who surround you and the space where you work have a major influence on whether you feel relaxed and f
[[video:95]] Have you ever struggled to explain something which you easily know how to do? Performing the action is so familiar, and yet so hard to put into words. Or perhaps you’ve experienced the opposite phenomenon: you sketch and write to make a design problem clear to yourself… and you end up
AI is replacing jobs everywhere, yet design jobs are booming with a projected 45% job growth. With design skills, you can create products and services people love. More love means more impact and greater salary potential.
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