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The Pareto Principle and Your User Experience Work - Article hero image
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The Pareto Principle and Your User Experience Work

There are two things that are always in short supply on any project; time and money. The Pareto Principle can, in the long-term, help you save both. It can also help you make intelligent decisions based on your user research. Our story begins with a Management Consultant Joseph M Juran back in the

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Guidelines for Good Visual Information Representations - Article hero image
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Guidelines for Good Visual Information Representations

Information visualization is not as easy as it might first appear, particularly when you are examining complex data sets. How do you deliver a “good” representation of the information that you bring out of the data that you are working with?While this may be a subjective area of information visualiz

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Design With Data: Learn How to Get Started with A/B Testing - Article hero image
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Design With Data: Learn How to Get Started with A/B Testing

The design process relies on data in the ideation and prototyping stages, collected through methods like user interviews, usability tests, ethnographic studies and surveys. However, it often happens that research and evaluation take a back seat in the post-launch phase. As a designer, it’s import

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Appropriation: The Reasons that Users Appropriate Products - Article hero image
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Appropriation: The Reasons that Users Appropriate Products

When you get up in the morning do you brush your teeth? You almost certainly do. If you use a mouthwash, such as Listerine, as part of your teeth cleaning ritual then we’ve got a nasty surprise for you. Did you know that Listerine wasn’t invented as a breath freshener? It was first marketed 133 year

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Appropriation and Design: A Tale of Two Concepts - Article hero image
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Appropriation and Design: A Tale of Two Concepts

‘Appropriation is an unusual word for designers in that it has two very distinct meanings. Both are relevant to designers and both need careful consideration but for very different reasons.Appropriation is either:The use of pre-existing objects/images within a design or art with marginal amounts of

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11 Characteristics of Successful Freelancers and Entrepreneurs - Article hero image
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11 Characteristics of Successful Freelancers and Entrepreneurs

No two freelancers or entrepreneurs are the same, but the best and most successful do share some similar characteristics. The ability to work hard, professionalism, communication skills, persistence, passion, self-discipline and initiative are some of the most important characteristics. Here, we def

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15 Popular Reasons to Become a Freelancer or Entrepreneur - Article hero image
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15 Popular Reasons to Become a Freelancer or Entrepreneur

You can pick from literally hundreds of reasons to become a freelancer or entrepreneur, but some crop up more than others. This section provides an overview of 15 of the most popular reasons that people choose to go out on their own and start a business rather than staying in the safe, secure and so

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What’s the point of doing UX? - Article hero image
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What’s the point of doing UX?

From a business perspective, differentiation is one of the primary reasons for investing in UX. If your products and services stand out from those of your competitors, they’re much more likely to be a market success – and having the most compelling and relevant user experiences is a great way to sta

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How to Break Barriers to Market Entry - Article hero image
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How to Break Barriers to Market Entry

It’s a common mistake for businesses to seek brand new market places. After all, a lack of competition can only be a good thing, right? Unfortunately, there are two problems with this approach – a lack of an established market can be a strong indicator of a lack of demand for a product and secondly,

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Fitts's Law: The Importance of Size and Distance in UI Design - Article hero image
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Fitts's Law: The Importance of Size and Distance in UI Design

Fitts's Law provides a model of human movement, established in 1954 by Paul Fitts, which can accurately predict the amount of time taken to move to and select a target. Although originally developed according to movement in the physical world, in human-computer interaction Fitts's Law is typically a

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When Should I Conduct Usability Testing for a Product? - Article hero image
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When Should I Conduct Usability Testing for a Product?

Usability testing is an essential part of product development. A common question from those new to the field is “when should we test?” The answer is simple; you test before a redesign, you test during the redesign and then you test afterwards too. Here’s why:Usability Testing Before a RedesignThis m

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Why You Should Analyze Your Competition to Design Better Solutions and How to Do It - Article hero image
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Why You Should Analyze Your Competition to Design Better Solutions and How to Do It

A UX designer doesn’t live in isolation from the rest of the world. Every day, you encounter and use products and services designed by others. Prior to starting a new UX design project, it makes sense to gain a sense of its scope by looking at what others have done and critically analyzing the desig

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How to Empower UX teams to Boost Innovation and ROI - Article hero image
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How to Empower UX teams to Boost Innovation and ROI

As a UX designer, you want to make sure that your team is doing everything possible to boost your organization’s innovation and the return on investment (ROI) of your work. After all, the better the ROI on your work, the more resources you will have to create awesome user experiences, which – again

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The Interaction Design Foundation is live on Product Hunt! - Article hero image
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The Interaction Design Foundation is live on Product Hunt!

The Interaction Design Foundation (IxDF) is finally live on Product Hunt! We’re on a mission to make UX education both accessible and affordable, and we hope to spread this message further and wider via the Product Hunt platform. We live in a time where community-building initiatives can slip under

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How to Use Voice Interaction in Augmented Reality - Article hero image
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How to Use Voice Interaction in Augmented Reality

The user experience with augmented reality applications is at its best when it’s multimodal. As much as possible, users should be able to use gaze, gesture and voice in a seamless blend to create an interaction with the digital world that’s as natural as interaction with the physical world -but with

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How to write the beginning of your UX case study - Article hero image
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How to write the beginning of your UX case study

Writing your portfolio UX case studies is easier when you follow a simple structure: a beginning, a middle and an end part. As with practically everything else in the field of writing, knowing what to do where and what to save for later is vital. That’s why, here, we will get you off to a good start

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The IKEA effect and Convivial Tools – Leveraging our human need for creativity - Article hero image
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The IKEA effect and Convivial Tools – Leveraging our human need for creativity

Let’s examine some concepts that involve our users’ worlds. Both concepts inhabit the same scale; understanding them, you’ll be able to appreciate your users far better.AssemblingIKEA is a heavyweight multinational that needs little introduction. Founded in 1943 in Sweden, by early 2008 it had becom

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How to write the middle or “process” part of your case study - Article hero image
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How to write the middle or “process” part of your case study

UX case studies are all about the work you’ve done and how you progressed from an initial problem statement to the delivery of a finalized product. Describing a process instead of just a collection of visuals is the key difference between a UX portfolio case study and a Visual Design portfolio. You

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Happiness in Gaming - Article hero image
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Happiness in Gaming

Audrey Hepburn, the star of the silver screen, said, “The most important thing is to enjoy your life – to be happy – it’s all that matters.” The ultimate goal of games and gamification is to create happiness in the player. Let’s look at how all the elements of fun come together in a single game. Th

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Localizing the User Experience - Article hero image
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Localizing the User Experience

In a global market, there’s big money to be made by bringing in new audiences and users for your products. However, there’s more to winning over audiences than just translating text into another language and waiting for the shopping carts to fill up. Translation is a small part of the overall proces

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