Today is a HUGE day for us. On this day, we’ve launched a head-to-toe redesign of our entire platform—our biggest release ever! Today marks the culmination of more than a year of intensive, painstaking work, and we’re so proud and excited to finally be able to share this with you!Why did we do all t
When we design products and services, we use human-centered design insights to help us focus on the people. But how do we focus on the people in the context of complex global challenges? What should we be aware of? What are the pitfalls? And when should we reach out to help people? In this video, Do
A UX designer creates and optimizes the overall human experience when interacting with digital products, systems, or services. Your role as a UX designer would revolve around working on every aspect of digital product development, which includes design, usability, functioning, and sometimes branding
Design plays a role that’s utterly crucial in our daily lives—it bridges functionality with aesthetics to meet user needs. In product development, it’s design that determines how user-friendly and appealing a product is. The field of human-computer interaction (HCI) is foundational to UX design. To
[[video:112]] Sometimes, you get stuck when you’ve been working and working on a problem. Perhaps it’s a crossword or a difficult design issue. You go over the same things again and again, but you don’t make any progress. And the more you try to get unstuck, the harder it becomes to think outside o
Can you design for someone you don’t understand? Too often, biases and assumptions creep into the design process. Cultural context shapes the way people navigate, interpret, and engage with digital products, services and experiences. What feels intuitive in one culture might be confusing, or even al
[[video:91]] Do you prefer to think abstractly or concretely? It can help you see your problem area from a different perspective if you move between the two types of thinking when you work with ideation and design. In UX design, we often start with quite vague sketches of an abstract idea, but then
[[video:107]] Busywork is work that keeps us busy, but the work has little value in itself—for example, washing the dishes. These are tasks that you know you can easily do. Busywork is used in many different senses, but always to represent something very uncreative. Sometimes it’s even used for
When you create a journey map, it can be a challenge to combine research data and the ideas of people in your organization into a map that tells an accurate, simple story. But success in this is critical. An inaccurate map could lead to bad decisions, and one that is too complex may prevent people f
Agile methods boost UX design teams' adaptability. The shift from traditional to agile methods occurred because the former fell short. Agile nurtures a dynamic environment where innovation thrives—it promotes early and frequent testing to minimize risks through short, iterative cycles while teams co
A low conversion rate (below 2%) usually means a website struggles to keep visitors interested. Journey mapping helps identify why visitors leave quickly and tracks every step of a user's interaction with a website. The goal is simple—to create a smooth, enjoyable journey to make users return. Learn
People often describe what they think they want, but that doesn’t always match what will actually solve their problem. Most of the time, they’re describing symptoms, not the root cause. That’s where you come in. Your job is to dig deeper, ask better questions, and help them uncover what they really
Activity-focused design centers on the actions people need or want to take in order to reach a goal. For example, if you are designing a home lighting control app, an activity-focused approach will help you to identify and design the steps a user must take to connect their lights or switch them on a
Abraham Maslow's hierarchy of needs asserts that when we fulfill unconscious goals such as food, shelter and approval, we improve our quality of life. The improvement of technology has also been driven by the fulfillment of human needs; that’s why the shift to service orientation in the digital worl
When you think of personas, your mind might jump to UX design or marketing. But the truth is, personas are far more versatile than most people realize. Whether you work on mobile apps, train staff, manage patients, or in human resources, personas help you make better, more human-centered decisions.
Have you ever teared up watching a Pixar film? Felt the thrill when a superhero overcame impossible odds? Cheered for a villain’s redemption? That’s the power of great storytelling—and it's exactly the emotional clarity and focus that UX designers can bring into persona creation.How do we make our p
Mobile makes up over 54% of global website traffic—a far different world from how users used to get online. Exceptional mobile user experiences are a prime necessity in our digital-first world, and the quality of a mobile user experience can mean the difference between a product that thrives and one
What makes some professionals consistently stand out—regardless of their role, industry, or resources? It’s not just talent or tenacity. The real differentiator is this: they understand the people they’re trying to serve. Whether you're designing a product, launching a campaign, leading a team, or s
[[video:89]] In this video, you’ll learn the different roles that divergent and convergent thinking play in creating innovative and useful solutions. It’s the interplay of exploratory divergence and analytic convergent activities that allows us to build a map of our design space and hence identify
The four threads of experience and six processes of sense-making outlined by McCarthy and Wright in their "Technology as Experience" apply to both digital and non-digital experiences. Here we’ll learn how they can be used to design more meaningful and impactful experiences.In this short clip, HCI Pr
AI is replacing jobs everywhere, yet design jobs are booming with a projected 45% job growth. With design skills, you can create products and services people love. More love means more impact and greater salary potential.
At IxDF, we help you from your first course to your next job, all in one place.