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As designers, we can use color to guide our users in the right direction to accomplish a task effectively and efficiently. But some designers who focus more on their company’s needs than their users’ can twist things so that colors turn into a bewildering nightmare, hiding buttons and information us
Fear plays such a dominant role in our lives that several businesses and products have succeeded on the back of this single emotion. Here’s a look at some of the fears that affect our decision making, how businesses and products exploit these tendencies to their advantage, and how, as a designer, yo
The dark side is quite resourceful in sneaking things past your attention, thereby ensuring your engagement in their commercial activities. To do this, they rely on our inherent laziness, which prevents us from reading every single piece of text on our way towards completing a task. Phrased carefull
Like a naughty kid who wants the Oreo cookies you just told him he couldn’t have, dark pattern designers are masters at slipping things into your shopping basket without your knowledge. Here, we will show you how they do that, and get away with it. We will give you some examples that behave in ways
If a company knows you really well, they have more of an opportunity to make money. Time was, the second you registered with any website, whether it was an online shop or a social platform, they could send you advertisements or even sell your information to other companies. Much legislation exists n
Implied consent is something some designers use with the best intentions possible when they don’t want to disturb the users’ flow in accomplishing a task. However, when you deliberately hide information, hoping your users will overlook it, it can be a problem. Let’s look at some striking exampl
