• 29 min read
In this video, you’ll learn how you can use bottom-up generation of a new problem-specific understanding alongside a top-down application of your prior knowledge when you generate ideas and solve problems. And, yes, we will also see how an office cleaner and Alan were able to develop a just-in-time theory of toilet rolls and bicycle nuts to solve a paper-tangling problem!
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You’re at your routine health checkup, sipping an iced coffee on a hot day. Suddenly, you get a sharp pain in your head. The doctor looks up from her notes, a sympathetic expression on her face. “You’re experiencing sphenopalatine ganglioneuralgia.” Your heart sinks. The coffee cup drops to the floo
Which apps do you use throughout your day? Maybe you manage your projects on Trello, use Notion as an internal docs site, and maybe, just maybe, you do some swiping on Tinder during your lunch break. Despite looking nothing alike, these three highly successful apps are organized around the same idea
Vacation time! You book your flight. You have a reservation. It's real. You paid for it. And yet, when you open the airline's app to look at it, it's surprisingly elusive. You don't want to check in, you don't want to change it, you just want to find it and check the details. It's not on the home sc
Let’s explore the various stages of creativity so you can get a firmer idea of its true nature as such a powerful human resource. Graham Wallas was the first to create an overview of a creative process back in 1926. As you can imagine, lots of iterations have emerged since then. Some of these theori
You've searched for the perfect persona template, downloaded dozens, yet none quite hit the mark. Here's the problem: Most templates fail you because they focus on demographics, fancy sliders, and irrelevant details. None of these things help drive decisions or create solutions that improve lives. B
Forms are an essential part of many interactions, but good form layout and clear labels are only part of the picture. Forms also need to work in all the ways users interact with them. Not everyone uses a mouse. Many users rely on keyboards, whether by preference, motor impairments, or because they u
Before you have a single real user in a testing session, you can already find a significant proportion of the usability problems in a design. Expert evaluation, also known as heuristic evaluation, is one of the most cost-effective methods available to UX practitioners. It requires no recruitment, fa
In this video, William Hudson, User Experience Strategist and Founder of Syntagm Ltd, explores the psychological phenomena that affect how users perceive changes in dynamic web interfaces. While the focus is on web pages, these principles apply to any interactive technology, from desktop application
Understanding the legal requirements for accessibility is essential for anyone building digital products and services. Accessibility legislation exists worldwide, and failure to comply can result in costly lawsuits and reputational damage. This lesson explores the legal landscape, compliance standar
Fear plays such a dominant role in our lives that several businesses and products have succeeded on the back of this single emotion. Here’s a look at some of the fears that affect our decision making, how businesses and products exploit these tendencies to their advantage, and how, as a designer, yo
