How to Empower UX teams to Boost Innovation and ROI

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  What is Design Thinking and Why Is It So Popular?

  Design Thinking is not an exclusive property of designers—all great innovators in literature, art, music, science, engineering, and business have practiced it. So, why call it Design Thinking? What’s special about Design Thinking is that designers’ work processes can help us systematically extract,

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  Personas – A Simple Introduction

  Personas are fictional characters, which you create based upon your research to represent the different user types that might use your service, product, site, or brand in a similar way. Creating personas will help you understand your users’ needs, experiences, behaviors and goals. Creating personas

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  Apple’s Product Development Process – Inside the World’s Greatest Design Organization

  Apple’s Product Development Process may be one of the most successful design processes ever implemented. With a valuation that exceeds $2 trillion, there’s a lot that designers can learn from Apple and introduce into their own design environments.Apple is a notoriously secretive business. In Steve J

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  Stage 2 in the Design Thinking Process: Define the Problem and Interpret the Results

  An integral part of the Design Thinking process is the definition of a meaningful and actionable problem statement, which the design thinker will focus on solving. This is perhaps the most challenging part of the Design Thinking process, as the definition of a problem (also called a design challenge

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  What is Ideation – and How to Prepare for Ideation Sessions

  Ideation is the process where you generate ideas and solutions through sessions such as Sketching, Prototyping, Brainstorming, Cheatstorming, Brainwriting, Worst Possible Idea, and a wealth of other ideation techniques. Ideation is also the third stage in the Design Thinking process. Although many p

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  Empathy Map – Why and How to Use It

  Here’s an interesting fact you may—or may not—know: users are more likely to choose, buy, and use products that meet their needs than products that just meet their wants. And an Empathy map will help you understand your user’s needs while you develop a deeper understanding of the persons you’re desi

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  Affinity Diagrams: How to Cluster Your Ideas and Reveal Insights

  Affinity diagrams are a great method to use when you want to make sense of a large volume of mixed information and data—facts, ethnographic research, ideas from brainstorms, user opinions, user needs, insights and design issues, just to name a few! Affinity diagrams require you to cluster informatio

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  3 years ago

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  A Simple Introduction to Lean UX

  Lean UX is an incredibly useful technique when working on projects where the Agile development method is used. Traditional UX techniques often don’t work when development is conducted in rapid bursts – there’s not enough time to deliver UX in the same way. Fundamentally Lean UX and other forms of UX

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  5 years ago

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  Stage 4 in the Design Thinking Process: Prototype

  One of the best ways to gain insights in a Design Thinking process is to carry out some form of prototyping. This method involves producing an early, inexpensive, and scaled down version of the product in order to reveal any problems with the current design. Prototyping offers designers the opportun

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  How to Do a Thematic Analysis of User Interviews

  You have been in the field talking to users and you now find yourself with a massive amount of audio, notes, video, pictures, and interesting impressions. All that information can be overwhelming, and it’s difficult to know where to start to make sense of all the data. Here, we will teach you how to

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