Sixteen labeled data visualization examples include bubble charts, infographics, word clouds, matrices, family trees, mind maps, and concept maps

5 Rules for Designing Data Representations that Don’t Suck

• 4 min read

583 Shares
Save

Naomi Robbins, the author of Creating More Effective Graphs commented on our text “Data Visualization for Human Perception” by Stephen Few (owner of Perceptual Edge). She offers some ideas on misleading representations of data. This led us to wonder; how can you design data representations that don’t suck?

The Misleading Graph


Here’s a simple graph. Yet, it sucks big time. It’s an incredibly simple representation that nearly no-one can read properly. What does it mean? Well… it’s a chart of 1, 2 and 3. Seriously, jump into Excel and plot it yourself and then use their 3-D bar chart to generate it.

If it’s hard to represent 1,2 and 3 in a way that most people can understand; it’s going to be harder to represent meaningful data in graph format right? Well… not exactly.

Rules for Designing Data Representations that Don’t Suck


Author/Copyright holder: Dan Piraro. Copyright terms and licence: All rights reserved Img source

Stephen Few offers some very simple guidelines for making meaningful graphs and data representations. If you follow these rules; it should be much easier to make graphs that don’t suck.

The rules are as follows:

Rule 1

It must be clear how values relate to each other. That means you want someone to be able to tell you how one piece of data relates to another. So for example; if you were grouping children at school into age groups and put them into a simple table.

Age Group

Number of Children

7-8

25

8-9

32

9-10

23

10-11

27

It would be pretty clear that if you added up all the numbers you would get a total number of children in the school. You would then be able to relate each age group to that number as a percentage of the whole.

Rule 2

Quantities must be represented accurately. Our table above represents the quantities for our imaginary school accurately. It’s numbers of children and there are no hidden data to change the accuracy. Nor have we used a scale (such as ‘000s) which might vary the picture.

Rule 3

Qualities should be easy to compare too. The qualities in our table are age groups. They are very straight forward to compare.

Rule 4

It should be easy to find a ranked order of values. You can see, for example, that in our chart there are fewest children in the age group 9-10 and most in the 8-9 age group.

Rule 5

It should be obvious how this information might be useful to the person using the chart. You have to assume that in our example here – the chart might be used by a head teacher to plan class sizes or something similar.

Header Image: Author/Copyright holder: Information Is Beatiful.Copyright terms and licence: All rights reserved. Img


Learn More in This Course:

Learn Design and AI From the Best

Get one powerful email each week, like 314,057 others.

Next email in:

What You Should Read Next

  • Read full article
    Don Norman: How You Can Rapidly Move Up by Thinking in Systems (Not Features) - Article hero image

    Don Norman: How You Can Rapidly Move Up by Thinking in Systems (Not Features)

    How can you move up in a company? Learn the fundamentals of business such as statistics, finance, accounting, marketing, supply chain and administration. How do you do that? One way to do this is to get a Master of Business Administration (MBA) degree. But Don says you can also learn them without go

    Social shares
    610
    Published
    Read Article
  • Read full article
    How to Find Your Voice: Speak with Confidence and Clarity - Article hero image

    How to Find Your Voice: Speak with Confidence and Clarity

    You’ve heard it before “It’s not what you said—it’s how you said it.” Your voice can change how people feel—even if your message doesn’t. If you vary your tone and pacing, you can make your ideas sound more trustworthy, exciting, or urgent. Harness this neuroscience-backed communication power and yo

    Social shares
    450
    Published
    Read Article
  • Read full article
    Avoid Death by PowerPoint: Structure Your Slides for Maximum Impact - Article hero image

    Avoid Death by PowerPoint: Structure Your Slides for Maximum Impact

    Your message is ready, your delivery honed. Now, how do you put that brilliance on slides? Discover how to structure your slide deck strategically so that it supports your message, whether you present live or share it for independent review.Whether you're pitching to stakeholders, leading a team mee

    Social shares
    422
    Published
    Read Article
  • Read full article
    Use Feedback as Your Superpower: Learn, Improve, Shine - Article hero image

    Use Feedback as Your Superpower: Learn, Improve, Shine

    Feedback: the word alone can inspire apprehension. Yet, it’s the lifeblood of great design. Whether it’s subtle critique or blunt rejection, how you respond to feedback matters more than you think. You can defend your design—or you can use that moment to learn, improve, and show you're the kind of p

    Social shares
    338
    Published
    Read Article
  • Read full article
    Overcome the Self-Doubt That Stops You from Being an Excellent Presenter - Article hero image

    Overcome the Self-Doubt That Stops You from Being an Excellent Presenter

    Do you doubt your ability to speak up, thinking you’re not the public speaking type? Many people do. But the truth is, most beliefs about presentation skills are simply wrong. Let’s break down these myths and boost your confidence—you’ve got far more potential than you think.In the next video, Morga

    Social shares
    311
    Published
    Read Article
  • Read full article
    Present Like a Pro: Become a Designer Who Leads - Article hero image

    Present Like a Pro: Become a Designer Who Leads

    Your ideas are only as powerful as your ability to communicate them. You can design the perfect solution ... but if nobody understands it, cares about it, or champions it? It goes nowhere. If you can master presentation skills, you’ll open new doors in your design career, access new opportunities, a

    Social shares
    319
    Published
    Read Article
  • Read full article
    Presentation Pitfalls and How You Avoid Them - Article hero image

    Presentation Pitfalls and How You Avoid Them

    You’ve worked hard on your ideas—don’t let simple messaging missteps keep them from landing. Make your brilliant ideas shine in every presentation by deftly sidestepping common messaging missteps, and give your hard work the influence it deserves every time.Morgane Peng, Head of Product Design & AI

    Social shares
    327
    Published
    Read Article
  • Read full article
    How to Change Your Career from Software Development to UX Design - Article hero image

    How to Change Your Career from Software Development to UX Design

    Most people believe that an aesthetic sense or a formal education in visual design is necessary to become a user experience (UX) designer. This perception unfortunately becomes an obstacle for software developers who want to switch their career to UX design.If you’re a software developer who wants t

    Social shares
    727
    Published
    Read Article
  • Read full article
    Design League Savings, AI Tutor, and Pricing Updates - Article hero image

    Design League Savings, AI Tutor, and Pricing Updates

    Rikke and I started IxDF in 2002 with nothing. We lived in a bamboo hut in Thailand with no investors, no safety net, and no plan B. We had a conviction that world-class design education should not be a privilege reserved for people who could afford a $15,000 degree.That conviction has never changed

    Social shares
    162
    Published
    Read Article
  • Read full article
    If You Don’t Fail, You’re Not Trying Hard Enough - Article hero image

    If You Don’t Fail, You’re Not Trying Hard Enough

    In some cultures, people never recover from failure, and Don Norman says this is wrong. In other cultures, failure is seen as a way to learn. David Kelley, the founder of design firm IDEO, once said, “Fail faster, succeed sooner.” Don says this is good, but encourages us to take it one step further,

    Social shares
    606
    Published
    Read Article

Top Articles

Top Topic Definitions

39% of Today's Skills Will Change by 2030

The World Economic Forum expects 39% of today's skills to be transformed or become outdated by 2030.

The good news is that jobs in UX / UI design and AI are among the fastest-growing professions globally.

Build Skills That Keep You Relevant

Privacy Settings

By using this site, you accept our Cookie Policy and Terms of Use.
Customize
Accept all

Be the One Who Inspires

People remember who shares great ideas.

Share on:

Academic Credibility — On Autopilot

Don't waste time googling citation formats. Just copy, paste and look legit in seconds.

Learn Design and AI From the Best

Get one powerful email each week, like 314,057 others.

Next email in: