IxDF Certificate of Completion

UX Management: Strategy and Tactics

IxDF Course Certificate awarded to Ana Carolina Paiva for completing the "UX Management: Strategy and Tactics" course
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The Interaction Design Foundation (IxDF) hereby certifies that the IxDF Course Certificate (ID #146d94e8-642d-4046-bd75-26d01fe15a03) has been conferred upon Ana Carolina Paiva with a Top 10% Course Taker Distinction in formal recognition of completing evidence-based curricula taught by industry leaders, to the standards established by the IxDF Educational Codex. View Course Curriculum.

This document serves as the official record of the above credential. Third parties may reference the certificate ID to verify its authenticity. The Interaction Design Foundation maintains permanent records of all credentials issued.

Verified Competencies Demonstrated by Ana Carolina Paiva

By completing this curriculum to the standards of the IxDF Educational Codex, Ana Carolina Paiva has demonstrated mastery of how to:

  • Make the business case for UX using cost-benefit analysis, ROI frameworks, and KPIs to connect UX work directly to revenue, retention, and growth.

  • Assess and advance UX maturity by conducting a UX maturity audit, scoring an organization's current state, and identifying the specific process areas that need improvement.

  • Build a UX Roadmap with staffing requirements, role clarification, and action plans custom-fit to a specific organization's conditions to turn strategy into execution.

  • Map the current UX reality against the ideal state, so the gap becomes visible and actionable.

  • Integrate UX into Agile and Lean workflows to embed research and design into sprint cycles without slowing delivery.

  • Run design studios that bring developers, product managers, and stakeholders into the design process to produce rapid wireframe solutions and cross-functional buy-in simultaneously.

  • Conduct field studies using ethnographic field research to uncover real user behavior, needs, and pain points in context.

  • Develop field-data-driven personas from real behavioral data so product decisions are informed by what users actually need.

  • Evaluate designs against established usability principles to identify issues and align teams around evidence-based decisions.

  • Create journey maps that cover the full end-to-end user experience across all touchpoints.

  • Restructure an org chart for UX influence so UX is positioned where it can shape product strategy and organizational decisions.

  • Hire and build a UX team.

  • Apply the 12 characteristics of outside-in design to drive evidence-based decision-making across the organization

  • Apply User-Centered Design and Design Thinking methodologies to connect research, design, and refinement into a repeatable practice.

  • IxDF Top 10%
 Course Taker
    IxDF Top 10% Course Taker distinction: Completed an IxDF course with a score of 90%
  • IxDF Local
 Group Member
    IxDF Local Group Member distinction: Member of an IxDF Local Group
  • IxDF Community Influencer
    IxDF Community Influencer distinction: Contributed meaningfully to IxDF Conversations
  • IxDF Master
 Class Learner
    IxDF Master Class Learner distinction: Completed one or more IxDF Master Classes
  • IxDF Certified
 Course Completer
    IxDF Certified Course Completer distinction: Completed one or more IxDF Courses.

Brazil

Ana Carolina Paiva

UX Consultant/Mentor at anahelp

IxDF Distinctions

Distinctions are conferred upon Ana Carolina Paiva in formal recognition of their notable achievements and contributions, as stipulated by the IxDF Educational Codex.

IxDF Certified
 Course Completer Distinction IxDF Certified Course Completer
Completed one or more
IxDF Courses.
IxDF Community Influencer Distinction IxDF Community Influencer
Contributed meaningfully
to IxDF Conversations
IxDF Local
 Group Member Distinction IxDF Local Group Member
Member of an
IxDF Local Group
IxDF Master
 Class Learner Distinction IxDF Master Class Learner
Completed one or more
IxDF Master Classes
IxDF Top 10%
 Course Taker Distinction IxDF Top 10% Course Taker
Completed an IxDF course
with a score of 90%
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Certificates Earned
by Ana Carolina Paiva

IxDF Course Certificates are awarded to Ana Carolina Paiva in formal recognition of completing evidence-based curricula taught by industry leaders, to the standards established by the IxDF Educational Codex.

View Certificate
Personas and User Research: Design Products and Services People Need and Want certificate

Personas and User Research: Design Products and Services People Need and Want

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IxDF Master Class Certificates Earned

IxDF Master Class Certificates are awarded to Ana Carolina Paiva in formal recognition of their attendance and ongoing commitment to learning from industry leaders.

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Vibe Coding for Everyone: Build and Launch Real Products with AI certificate

Vibe Coding for Everyone: Build and Launch Real Products with AI

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Design for AI Agents: Healthcare and High-Stakes Systems certificate

Design for AI Agents: Healthcare and High-Stakes Systems

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How to Use AI Ethically in UX Research: A Practical Guide certificate

How to Use AI Ethically in UX Research: A Practical Guide

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User Stories Don't Help Users: Introducing Persona Stories certificate

User Stories Don't Help Users: Introducing Persona Stories

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How to Design Engaging Products: Insights from Fortnite's UX certificate

How to Design Engaging Products: Insights from Fortnite's UX

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View Certificate
A Guide to Hassle-Free Designer-Developer Collaboration certificate

A Guide to Hassle-Free Designer-Developer Collaboration

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IxDF Membership Certificate

This IxDF Membership Certificate (ID #PqFQK3h4q) has been issued to Ana Carolina Paiva in formal recognition of their membership of the Interaction Design Foundation (IxDF).

The authenticity of this membership certificate can be verified on this permanent link.

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