IxDF Certificate of Completion

Conducting Usability Testing

IxDF Course Certificate awarded to Ana Carolina Paiva for completing the "Conducting Usability Testing" course
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The Interaction Design Foundation (IxDF) hereby certifies that the IxDF Course Certificate (ID #688034f4-99d9-4002-bc2f-fe3e93bd0b62) has been conferred upon Ana Carolina Paiva with a Top 10% Course Taker Distinction in formal recognition of completing evidence-based curricula taught by industry leaders, to the standards established by the IxDF Educational Codex. View Course Curriculum.

This document serves as the official record of the above credential. Third parties may reference the certificate ID to verify its authenticity. The Interaction Design Foundation maintains permanent records of all credentials issued.

Verified Competencies Demonstrated by Ana Carolina Paiva

By completing this curriculum to the standards of the IxDF Educational Codex, Ana Carolina Paiva has demonstrated mastery of how to:

  • Define usability testing, decide when to use it over related methods, and set clear usability goals.
  • Make the business case for usability testing and establish it as a recurring part of the design process to embed it in a team's culture.
  • Build a structured test plan grounded in linked user and business objectives, select the appropriate type of test for the situation, and capture the right metrics for the design decision at hand.
  • Determine an appropriate sample size for the chosen test type, defend that number to stakeholders unfamiliar with qualitative research, and screen and recruit the ideal participants.
  • Write well-formed, scenario-based test tasks using realistic, non-leading language that results in natural user behavior.
  • Conduct a pilot ("dry run") test to surface and fix problems before testing with real participants.
  • Moderate a usability test effectively and maintain control of a session.
  • Observe without bias by keeping personal and organizational agendas out of observation.
  • Analyze test results, write a concise, persuasive usability test report, and then use findings to influence and negotiate with stakeholders.
  • Build user empathy and advocacy among stakeholders by having them observe live sessions firsthand.
  • Decide when and how often to test, prioritizing early and iterative testing to catch issues while they are still cheap to fix.
  • Avoid common data-quality traps, including over-reliance on user self-reporting and the misuse of remote tools that don't capture true metrics.
  • Protect participant wellbeing and brand reputation by recognizing and avoiding "user emotion traps" so participants leave emotionally neutral.
View Profile: Ana Carolina Paiva
  • IxDF Top 10% Course Taker
    IxDF Top 10% Course Taker distinction: Completed an IxDF course with a score of 90%
  • IxDF Local Group Member
    IxDF Local Group Member distinction: Member of an IxDF Local Group
  • IxDF Community Influencer
    IxDF Community Influencer distinction: Contributed meaningfully to IxDF Conversations
  • IxDF Master Class Learner
    IxDF Master Class Learner distinction: Completed one or more IxDF Master Classes
  • IxDF Certified Course Completer
    IxDF Certified Course Completer distinction: Completed one or more IxDF Courses.

Brazil

Ana Carolina Paiva

UX Consultant/Mentor at anahelp

IxDF Distinctions

Distinctions are conferred upon Ana Carolina Paiva in formal recognition of their notable achievements and contributions, as stipulated by the IxDF Educational Codex.

IxDF Certified Course Completer Distinction IxDF Certified Course Completer
Completed one or more
IxDF Courses.
IxDF Community Influencer Distinction IxDF Community Influencer
Contributed meaningfully
to IxDF Conversations
IxDF Local Group Member Distinction IxDF Local Group Member
Member of an
IxDF Local Group
IxDF Master Class Learner Distinction IxDF Master Class Learner
Completed one or more
IxDF Master Classes
IxDF Top 10% Course Taker Distinction IxDF Top 10% Course Taker
Completed an IxDF course
with a score of 90%
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Certificates Earned
by Ana Carolina Paiva

IxDF Course Certificates are awarded to Ana Carolina Paiva in formal recognition of completing evidence-based curricula taught by industry leaders, to the standards established by the IxDF Educational Codex.

View Certificate
Personas and User Research: Design Products and Services People Need and Want certificate

Personas and User Research: Design Products and Services People Need and Want

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IxDF Master Class Certificates Earned

IxDF Master Class Certificates are awarded to Ana Carolina Paiva in formal recognition of their attendance and ongoing commitment to learning from industry leaders.

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Vibe Coding for Everyone: Build and Launch Real Products with AI certificate

Vibe Coding for Everyone: Build and Launch Real Products with AI

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Design for AI Agents: Healthcare and High-Stakes Systems certificate

Design for AI Agents: Healthcare and High-Stakes Systems

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How to Use AI Ethically in UX Research: A Practical Guide certificate

How to Use AI Ethically in UX Research: A Practical Guide

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User Stories Don't Help Users: Introducing Persona Stories certificate

User Stories Don't Help Users: Introducing Persona Stories

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How to Design Engaging Products: Insights from Fortnite's UX certificate

How to Design Engaging Products: Insights from Fortnite's UX

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View Certificate
A Guide to Hassle-Free Designer-Developer Collaboration certificate

A Guide to Hassle-Free Designer-Developer Collaboration

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IxDF Membership Certificate

This IxDF Membership Certificate (ID #PqFQK3h4q) has been issued to Ana Carolina Paiva in formal recognition of their membership of the Interaction Design Foundation (IxDF).

The authenticity of this membership certificate can be verified on this permanent link.

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