IxDF Certificate of Completion

Emotional Design — How to Make Products People Will Love

IxDF Course Certificate awarded to Kenyon Congdon for completing the "Emotional Design — How to Make Products People Will Love" course
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The Interaction Design Foundation (IxDF) hereby certifies that the IxDF Course Certificate (ID #792549f5-4428-4825-9ab5-de74e66aa534) has been conferred upon Kenyon Congdon with a Top 10% Course Taker Distinction in formal recognition of completing evidence-based curricula taught by industry leaders, to the standards established by the IxDF Educational Codex. View Course Curriculum.

This document serves as the official record of the above credential. Third parties may reference the certificate ID to verify its authenticity. The Interaction Design Foundation maintains permanent records of all credentials issued.

Verified Competencies Demonstrated by Kenyon Congdon

By completing this curriculum to the standards of the IxDF Educational Codex, Kenyon Congdon has demonstrated mastery of how to:

  • Use the psychology of emotion to shape how a product makes people feel, so that it earns a place in users' lives.

  • Make sense of why a product succeeds or struggles by evaluating it against Don Norman's three levels of design (visceral, behavioral, and reflective).

  • Justify emotional-design decisions to teams and stakeholders using established frameworks and evidence rather than intuition.

  • Design across the full experience arc, accounting for anticipation, the moment of use, and the story a user tells afterward.

  • Apply color, imagery, and typography to influence emotional response and behavior.

  • Use branding and advertising techniques that engage users on a reflective level.

  • Apply the aesthetic-usability effect to make visual choices that earn user confidence.

  • Shape how a design feels before conscious evaluation by applying the cognitive and affective systems

  • Map design decisions to user motivation using Maslow's hierarchy of needs.

  • Target instinct, emotion, and reason across applied design areas using MacLean's Triune Brain model.

  • Determine when positive, neutral, or negative emotion best serves a product, including the deliberate use of negative affect.

  • Strengthen user attachment by applying the product-emotion cycle and the factors behind human-product connection.

  • Explain how emotion supports decision-making and attention, not just feeling.

  • Distinguish emotion, mood, and affect, and account for how a user's current mood shapes their response to a design.

  • Assess emotional states using the valence and arousal dimensions of affect, and deepen engagement through the concepts of flow, the "happy mean," and enchantment.

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Certificates Earned
by Kenyon Congdon

IxDF Course Certificates are awarded to Kenyon Congdon in formal recognition of completing evidence-based curricula taught by industry leaders, to the standards established by the IxDF Educational Codex.

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Emotional Design — How to Make Products People Will Love certificate

Emotional Design — How to Make Products People Will Love

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IxDF Master Class Certificates Earned

IxDF Master Class Certificates are awarded to Kenyon Congdon in formal recognition of their attendance and ongoing commitment to learning from industry leaders.

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Design to Delight Every Generation: From Gen Z to Boomers certificate

Design to Delight Every Generation: From Gen Z to Boomers

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How to Use AI Ethically in UX Research: A Practical Guide certificate

How to Use AI Ethically in UX Research: A Practical Guide

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How to Design for the Human Mind: Cognitive Science for UX certificate

How to Design for the Human Mind: Cognitive Science for UX

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Behavioral Design 101: How to Design for Behavior Change certificate

Behavioral Design 101: How to Design for Behavior Change

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How to Elevate the User Experience of AI with Design Patterns certificate

How to Elevate the User Experience of AI with Design Patterns

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User Stories Don't Help Users: Introducing Persona Stories certificate

User Stories Don't Help Users: Introducing Persona Stories

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How to Design for Neurodiversity: Inclusive Content and UX certificate

How to Design for Neurodiversity: Inclusive Content and UX

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How to Design Engaging Products: Insights from Fortnite's UX certificate

How to Design Engaging Products: Insights from Fortnite's UX

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Strategy Custody: How to Secure Your Strategy's Success certificate

Strategy Custody: How to Secure Your Strategy's Success

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Exclusive: Design for a Better World, a Discussion with Don Norman certificate

Exclusive: Design for a Better World, a Discussion with Don Norman

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Emotional Design: Evoke Emotional Responses Through Design certificate

Emotional Design: Evoke Emotional Responses Through Design

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Beyond Interfaces: The UI Design Skills You Need to Know certificate

Beyond Interfaces: The UI Design Skills You Need to Know

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Inclusive Design: Build Inclusion into Your Design Process certificate

Inclusive Design: Build Inclusion into Your Design Process

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Design For Agile: Common Mistakes and How to Avoid Them certificate

Design For Agile: Common Mistakes and How to Avoid Them

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IxDF Membership Certificate

This IxDF Membership Certificate (ID #QpSNLRms5) has been issued to Kenyon Congdon in formal recognition of their membership of the Interaction Design Foundation (IxDF).

The authenticity of this membership certificate can be verified on this permanent link.

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