Journal of the Academy of Marketing Science
Articles
Publications included in this journal
Hoyer,
Wayne,
Stokburger-Sauer,
Nicola
(2011):
The role of aesthetic taste in consumer behavior.
In
Journal of the Academy of Marketing Science,
0
(0)
pp. .
Burke,
Raymond
(2002):
Technology and the customer interface: what consumers want in the physical and virtual sto.
In
Journal of the Academy of Marketing Science,
30
(4)
pp. 411-432.
https://cs.iupui.edu/~tuceryan/pdf-repository/burke-marketing-sci-2002.pdf
Lam,
Shun Yin,
Shankar,
Venkatesh,
Erramilli,
M. Krishna,
Murthy,
Bvsan
(2004):
Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Busines.
In
Journal of the Academy of Marketing Science,
32
(3)
pp. 293-311.
https://jam.sagepub.com/content/32/3/293.abstract