Author: Raymond Burke
Publication Overview
Publication period start: 2002
Publications
Burke,
Raymond
(2002):
Technology and the customer interface: what consumers want in the physical and virtual sto.
In
Journal of the Academy of Marketing Science,
30
(4)
pp. 411-432.
https://cs.iupui.edu/~tuceryan/pdf-repository/burke-marketing-sci-2002.pdf