Author: Bvsan Murthy
Publication Overview
Publication period start: 2004
Number of co-authors: 3
Co-Authors
Number of publications with favourite co-authors
Productive Colleagues
Most productive colleagues in number of publications
Publications
Lam,
Shun Yin,
Shankar,
Venkatesh,
Erramilli,
M. Krishna,
Murthy,
Bvsan
(2004):
Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Busines.
In
Journal of the Academy of Marketing Science,
32
(3)
pp. 293-311.
https://jam.sagepub.com/content/32/3/293.abstract