Journal of Advertising
Journal Details
Publisher:
M.E. Sharpe, Inc
Articles
Publications included in this journal
McQuarrie,
Edward F.,
Phillips,
Barbara J.
(2005):
Indirect Persuasion in Advertising: How Consumers Process Metaphors Presented in Pictures .
In
Journal of Advertising,
34
(2)
pp. 7-20.
https://www.jstor.org/discover/10.2307/4189294?uid=3739256&uid=2&uid=4&sid=21102580896733
Johnson,
Grace J.,
Bruner,
Gordon C.,
Kumar,
Anand
(2006):
Interactivity and its facets revisited: Theory and empirical test.
In
Journal of Advertising,
35
(4)
pp. 35-52.
https://www.jstor.org/discover/10.2307/20460754?uid=2&uid=4&sid=21102547554951