Author: Edward F. McQuarrie

Publication Overview

Publication period start: 2005

Number of co-authors: 1

Number of publications with favourite co-authors

Most productive colleagues in number of publications

McQuarrie, Edward F., Phillips, Barbara J. (2005): Indirect Persuasion in Advertising: How Consumers Process Metaphors Presented in Pictures . In Journal of Advertising, 34 (2) pp. 7-20. https://www.jstor.org/discover/10.2307/4189294?uid=3739256&uid=2&uid=4&sid=21102580896733