Author: Anand Kumar

Publication Overview

Publication period start: 2006

Number of co-authors: 2

Number of publications with favourite co-authors

Most productive colleagues in number of publications

Johnson, Grace J., Bruner, Gordon C., Kumar, Anand (2006): Interactivity and its facets revisited: Theory and empirical test. In Journal of Advertising, 35 (4) pp. 35-52. https://www.jstor.org/discover/10.2307/20460754?uid=2&uid=4&sid=21102547554951