Author: Sha Yang
Publication Overview
Publication period start: 2008
Number of co-authors: 1
Co-Authors
Number of publications with favourite co-authors
Productive Colleagues
Most productive colleagues in number of publications
Publications
Ghose,
Anindya,
Yang,
Sha
(2007):
An empirical analysis of paid placement in online advertising.
In:
Gini,
Maria L.,
Kauffman,
Robert J.,
Sarppo,
Donna,
Dellarocas,
Chrysanthos,
Dignum,
Frank
(eds.)
Proceedings of the 9th International Conference on Electronic Commerce - ICEC 2007
August 19-22,
2007,
Minneapolis, MN, USA.
pp. 95-96.
https://doi.acm.org/10.1145/1282100.1282120
Ghose,
Anindya,
Yang,
Sha
(2008):
Analyzing search engine advertising: firm behavior and cross-selling in electronic markets.
In:
Proceedings of the 2008 International Conference on the World Wide Web
,
2008,
.
pp. 219-226.
https://doi.acm.org/10.1145/1367497.1367528