Author: Maria Madlberger
Publication Overview
Publication period start: 2009
Number of co-authors: 7
Co-Authors
Number of publications with favourite co-authors
Productive Colleagues
Most productive colleagues in number of publications
Publications
Madlberger,
Maria
(2004):
Strategies and business models in electronic retailing: indications from the U.S. and the .
In:
Janssen,
Marijn,
Sol,
Henk G.,
Wagenaar,
René W.
(eds.)
Proceedings of the 6th International Conference on Electronic Commerce - ICEC 2004
October 25-27,
2004,
Delft, The Netherlands.
pp. 296-303.
https://doi.acm.org/10.1145/1052220.1052258
Haghirian,
Parissa,
Madlberger,
Maria,
Tanuskova,
Andrea
(2005):
Increasing Advertising Value of Mobile Marketing - An Empirical Study of Antecedents.
In:
HICSS 2005 - 38th Hawaii International Conference on System Sciences
3-6 January,
2005,
Big Island, HI, USA.
https://doi.ieeecomputersociety.org/10.1109/HICSS.2005.311
Treiblmaier,
Horst,
Madlberger,
Maria,
Knotzer,
Nicolas,
Pollach,
Irene
(2004):
Evaluating Personalization and Customization from an Ethical Point of View: An Empirical S.
In:
HICSS 2004
,
2004,
.
https://csdl.computer.org/comp/proceedings/hicss/2004/2056/07/205670181babs.htm
Knotzer,
Nicolas,
Madlberger,
Maria
(2007):
Consumers\' Interest in Personalized Recommendations: The Role of Product-Involvement and .
In:
HICSS 2007 - 40th Hawaii International International Conference on Systems Science
3-6 January,
2007,
Waikoloa, Big Island, HI, USA.
pp. 168.
https://doi.ieeecomputersociety.org/10.1109/HICSS.2007.146
Haghirian,
Parissa,
Madlberger,
Maria,
Inoue,
Akihiro
(2008):
Mobile Advertising in Different Stages of Development: A Cross-Country Comparison of Consu.
In:
HICSS 2008 - 41st Hawaii International International Conference on Systems Science
7-10 January,
2008,
Waikoloa, Big Island, HI, USA.
pp. 48.
https://doi.ieeecomputersociety.org/10.1109/HICSS.2008.318
Madlberger,
Maria
(2008):
Interorganizational Collaboration in Supply Chain Management: What Drives Firms to Share I.
In:
HICSS 2008 - 41st Hawaii International International Conference on Systems Science
7-10 January,
2008,
Waikoloa, Big Island, HI, USA.
pp. 11.
https://doi.ieeecomputersociety.org/10.1109/HICSS.2008.219
Madlberger,
Maria,
Roztocki,
Narcyz
(2009):
Digital Cross-Organizational and Cross-Border Collaboration: A Scientometric Study.
In:
HICSS 2009 - 42st Hawaii International International Conference on Systems Science
5-8 January,
2009,
Waikoloa, Big Island, HI, USA.
pp. 1-10.
https://dx.doi.org/10.1109/HICSS.2009.159
Madlberger,
Maria
(2009):
A Model of Antecedents of RFID Adoption Intention in the Supply Chain.
In:
HICSS 2009 - 42st Hawaii International International Conference on Systems Science
5-8 January,
2009,
Waikoloa, Big Island, HI, USA.
pp. 1-10.
https://dx.doi.org/10.1109/HICSS.2009.22