Author: Andrea Tanuskova
Publication Overview
Publication period start: 2005
Number of co-authors: 2
Co-Authors
Number of publications with favourite co-authors
Productive Colleagues
Most productive colleagues in number of publications
Publications
Haghirian,
Parissa,
Madlberger,
Maria,
Tanuskova,
Andrea
(2005):
Increasing Advertising Value of Mobile Marketing - An Empirical Study of Antecedents.
In:
HICSS 2005 - 38th Hawaii International Conference on System Sciences
3-6 January,
2005,
Big Island, HI, USA.
https://doi.ieeecomputersociety.org/10.1109/HICSS.2005.311