IxDF Certificate of Completion

Journey Mapping

The Interaction Design Foundation (IxDF) hereby certifies that the IxDF Course Certificate (ID #c7235042-b240-4ec3-8991-b189408a8012) has been conferred upon Tuwanie Morgan with a Top 10% Course Taker Distinction in formal recognition of completing evidence-based curricula taught by industry leaders, to the standards established by the IxDF Educational Codex. View Course Curriculum.

This document serves as the official record of the above credential. Third parties may reference the certificate ID to verify its authenticity. The Interaction Design Foundation maintains permanent records of all credentials issued.

Verified Competencies Demonstrated by Tuwanie Morgan

By completing this curriculum to the standards of the IxDF Educational Codex, Tuwanie Morgan has demonstrated mastery of how to:

Produce experience maps, customer journey maps, and service blueprints that uncover product expansion opportunities, expose friction in the customer experience, identify high-value touchpoints, and connect customer-facing experience to backstage operations.
Select the right type of journey map for the business problem at hand.
Run journey mapping projects efficiently by choosing the right process for the situation (Map It Last, Map In the Middle, or Rapid Mapping) based on the depth of insight needed, time restrictions, and which stakeholders are available.
Read and critically evaluate journey maps at three levels of sophistication to interpret existing artifacts, judge their accuracy, and improve them for stronger decision-making.
Conduct both problem space and solution space research to ground design decisions in either fresh market opportunities or validated customer pain points.
Plan and run journey mapping workshops end-to-end, including specific facilitation techniques like dot voting, Roman consensus, and prioritization matrices for turning insights into prioritized action.
Facilitate Perspective Grid workshops that turn raw research and diverse stakeholder input into a structured, story-driven foundation for design strategy.
Diagnose the gap between current and ideal customer experiences and translate that gap into a documented list of specific opportunities for improvement.
Strengthen journey maps with narrative elements, qualitative and quantitative data, and visual artifacts.
Convert design ideas into structured experiments with SMART goals, clear hypotheses, and measurable success criteria, enabling fast learning and reducing the risk of low-value "zombie" projects.
Use personas effectively to build team empathy and decision-making alignment.
Build lightweight prototypes and run hallway tests to validate ideas.
Drive internal alignment by coordinating cross-functional teams, and external alignment by ensuring products and services match real customer needs.
Navigate organizational politics during journey mapping.
Keep journey maps alive as living documents: assign data owners, refresh maps after each experiment, and let new findings feed the next cycle of work.

Tuwanie Morgan

Product Designer

Kingston, Kingston, Jamaica

IxDF Best-in-Class distinction: Completed an IxDF Course with a score of 100%
IxDF Top 10% Course Taker distinction: Completed an IxDF course with a score of 90%
IxDF Assiduous Learner Award distinction: Completed 5 IxDF Courses
IxDF Local Group Member distinction: Member of an IxDF Local Group
IxDF Certified Course Completer distinction: Completed one or more IxDF Courses.

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Certificate Verification

Share this permanent link to verify the authenticity of this credential:

https://ixdf.org/members/tuwanie-morgan/certificate/course/c7235042-b240-4ec3-8991-b189408a8012

IxDF Distinctions

Distinctions are conferred upon Tuwanie Morgan in formal recognition of their notable achievements and
contributions, as stipulated by the IxDF Educational Codex.

IxDF Assiduous Learner Award

IxDF Best-in-Class

IxDF Certified Course Completer

IxDF Local Group Member

IxDF Top 10% Course Taker

Certificates Earned
by Tuwanie Morgan

IxDF Course Certificates are awarded to Tuwanie Morgan in formal recognition of completing evidence-based curricula taught by industry leaders, to the standards established by the IxDF Educational Codex.

Certificates Earned
by Tuwanie Morgan

How to Create Intuitive Products by Imitating Physicality

View Certificate

Emotional Design — How to Make Products People Will Love

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Information Visualization

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User Research – Methods and Best Practices

View Certificate

Journey Mapping

View Certificate

Gestalt Psychology and Web Design: The Ultimate Guide

View Certificate

IxDF Membership Certificate

This IxDF Membership Certificate (ID #mc_SmjDDw4Vk) has been issued to Tuwanie Morgan in formal recognition of their membership of the Interaction Design Foundation (IxDF).

The authenticity of this membership certificate can be verified on this permanent link.

Certificate of Membership – Tuwanie Morgan

IxDF Certificate of Completion

Journey Mapping