Design end-to-end information architecture, including navigation, menus, and content, grounded in evidence of how users actually think, so people can find, understand, and act on what they need.
Design navigation that aligns with the goals users arrive with, using Don Norman's action cycle to diagnose exactly where users get stuck or give up.
Build stable conceptual models that survive visual redesigns, so returning users never have to relearn a product.
Write and evaluate navigation labels and link text with a strong scent of information, so users stay confident they are on the right path instead of backtracking or leaving.
Write menu and interface text that is clear, unambiguous, and ready for localization.
Organize and group menu items so that both newcomers and experienced users find what they need quickly and predictably.
Choose the right menu pattern, from simple dropdowns to mega menus, for a product's platform, audience, and content scale, and recognize the patterns that consistently frustrate users.
Design and optimize faceted search that lets users confidently filter catalogs of thousands of items.
Build navigation and content that meet key WCAG requirements, such as keyboard operation and color contrast, and work for assistive-technology users.
Audit a live website's navigation and deliver a written, principle-based analysis with concrete recommendations.
Plan and run open, closed, and hybrid card sorting studies, on paper or with industry-standard online tools, and design them to produce reliable, unbiased results.
Analyze card sort data using hierarchical cluster analysis and a rich set of complementary analyses, turning raw data into sound navigation decisions while knowing what the evidence can and cannot support.
Evaluate content against the four qualities of effective web content (findable, legible, readable, and appropriate) and diagnose which one is failing.
Write web content in a voice and tone that builds trust and authority while keeping key actions prominent.
Structure content with the inverted pyramid so readers who scan or stop early still leave with the essential message.
Distinguish legibility problems from readability problems and apply the right solution to each.
Measure and improve content clarity with readability metrics such as the Flesch Reading Ease Score, setting realistic targets for general, technical, and international audiences, and verifying that real readers genuinely understand the result.
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