The Interaction Design Foundation (IxDF) hereby certifies that the IxDF Course Certificate (ID #1ee13891-560e-4e56-8564-5f6af5f2958f) has been conferred upon Maria Mezhueva with a Top 10% Course Taker Distinction in formal recognition of completing evidence-based curricula taught by industry leaders, to the standards established by the IxDF Educational Codex. View Course Curriculum.
This document serves as the official record of the above credential. Third parties may reference the certificate ID to verify its authenticity. The Interaction Design Foundation maintains permanent records of all credentials issued.
By completing this curriculum to the standards of the IxDF Educational Codex, Maria Mezhueva has demonstrated mastery of how to:
Use the psychology of emotion to shape how a product makes people feel, so that it earns a place in users' lives.
Make sense of why a product succeeds or struggles by evaluating it against Don Norman's three levels of design (visceral, behavioral, and reflective).
Justify emotional-design decisions to teams and stakeholders using established frameworks and evidence rather than intuition.
Design across the full experience arc, accounting for anticipation, the moment of use, and the story a user tells afterward.
Apply color, imagery, and typography to influence emotional response and behavior.
Use branding and advertising techniques that engage users on a reflective level.
Apply the aesthetic-usability effect to make visual choices that earn user confidence.
Shape how a design feels before conscious evaluation by applying the cognitive and affective systems
Map design decisions to user motivation using Maslow's hierarchy of needs.
Target instinct, emotion, and reason across applied design areas using MacLean's Triune Brain model.
Determine when positive, neutral, or negative emotion best serves a product, including the deliberate use of negative affect.
Strengthen user attachment by applying the product-emotion cycle and the factors behind human-product connection.
Explain how emotion supports decision-making and attention, not just feeling.
Distinguish emotion, mood, and affect, and account for how a user's current mood shapes their response to a design.
Assess emotional states using the valence and arousal dimensions of affect, and deepen engagement through the concepts of flow, the "happy mean," and enchantment.
Espoo, Finland
Maria Mezhueva
UX/UI Designer/ Product Designer
Share this permanent link to verify the authenticity of this credential:
https://ixdf.org/members/masha/certificate/course/1ee13891-560e-4e56-8564-5f6af5f2958f
Distinctions are conferred upon Maria Mezhueva in formal recognition of their notable
achievements and
contributions, as stipulated by the IxDF Educational
Codex.
IxDF Certified
Course Completer
IxDF Master
Class Learner
IxDF Top 10%
Course Taker
IxDF Course Certificates are awarded to Maria Mezhueva in formal recognition of completing evidence-based curricula taught by industry leaders, to the standards established by the IxDF Educational Codex.
IxDF Course Certificates are awarded to Maria Mezhueva in formal recognition of completing evidence-based curricula taught by industry leaders, to the standards established by the IxDF Educational Codex.
IxDF Master Class Certificates are awarded to Maria Mezhueva in formal recognition of their attendance and ongoing commitment to learning from industry leaders.
This IxDF Membership Certificate (ID #PSPCjvzFl) has been issued to Maria Mezhueva in formal recognition of their membership of the Interaction Design Foundation (IxDF).
The authenticity of this membership certificate can be verified on this permanent link.
