IxDF Certificate of Completion

UX Management: Strategy and Tactics

IxDF Course Certificate awarded to María Bastidas for completing the "UX Management: Strategy and Tactics" course
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The Interaction Design Foundation (IxDF) hereby certifies that the IxDF Course Certificate (ID #e3c6978a-66ef-40a6-a532-ae85451c9f8d) has been conferred upon María Bastidas in formal recognition of completing evidence-based curricula taught by industry leaders, to the standards established by the IxDF Educational Codex. View Course Curriculum.

This document serves as the official record of the above credential. Third parties may reference the certificate ID to verify its authenticity. The Interaction Design Foundation maintains permanent records of all credentials issued.

Verified Competencies Demonstrated by María Bastidas

By completing this curriculum to the standards of the IxDF Educational Codex, María Bastidas has demonstrated mastery of how to:

  • Make the business case for UX using cost-benefit analysis, ROI frameworks, and KPIs to connect UX work directly to revenue, retention, and growth.

  • Assess and advance UX maturity by conducting a UX maturity audit, scoring an organization's current state, and identifying the specific process areas that need improvement.

  • Build a UX Roadmap with staffing requirements, role clarification, and action plans custom-fit to a specific organization's conditions to turn strategy into execution.

  • Map the current UX reality against the ideal state, so the gap becomes visible and actionable.

  • Integrate UX into Agile and Lean workflows to embed research and design into sprint cycles without slowing delivery.

  • Run design studios that bring developers, product managers, and stakeholders into the design process to produce rapid wireframe solutions and cross-functional buy-in simultaneously.

  • Conduct field studies using ethnographic field research to uncover real user behavior, needs, and pain points in context.

  • Develop field-data-driven personas from real behavioral data so product decisions are informed by what users actually need.

  • Evaluate designs against established usability principles to identify issues and align teams around evidence-based decisions.

  • Create journey maps that cover the full end-to-end user experience across all touchpoints.

  • Restructure an org chart for UX influence so UX is positioned where it can shape product strategy and organizational decisions.

  • Hire and build a UX team.

  • Apply the 12 characteristics of outside-in design to drive evidence-based decision-making across the organization

  • Apply User-Centered Design and Design Thinking methodologies to connect research, design, and refinement into a repeatable practice.

María Bastidas

María Bastidas

Senior Visual Designer

Cali, Valle del cauca, Colombia
  • IxDF 
Educational Partner
    IxDF Educational Partner distinction: Awarded for outstanding educational impact
  • IxDF
 Local Leader
    IxDF Local Leader distinction: Local Leader of an IxDF Local Group
  • IxDF 
Community Leader
    IxDF Community Leader distinction: Awarded for serving as an influential IxDF community leader
  • IxDF Connected Professional
    IxDF Connected Professional distinction: Attended 10 or more IxDF Meetups
  • More distinctions
    +9

IxDF Distinctions

Distinctions are conferred upon María Bastidas in formal recognition of their notable achievements and contributions, as stipulated by the IxDF Educational Codex.

IxDF Assiduous
 Learner Award Distinction IxDF Assiduous Learner Award
Completed 5
IxDF Courses
IxDF Certified
 Course Completer Distinction IxDF Certified Course Completer
Completed one or more
IxDF Courses.
IxDF 
Educational Partner Distinction IxDF Educational Partner
Awarded for outstanding
educational impact
IxDF 
Community Explorer Distinction IxDF Community Explorer
Attended 3 IxDF Meetups
IxDF Community Influencer Distinction IxDF Community Influencer
Contributed meaningfully
to IxDF Conversations
IxDF 
Community Leader Distinction IxDF Community Leader
Awarded for serving as an influential IxDF community leader
IxDF Connected Professional Distinction IxDF Connected Professional
Attended 10 or more IxDF Meetups
IxDF Local
 Group Member Distinction IxDF Local Group Member
Member of an
IxDF Local Group
IxDF
 Local Leader Distinction IxDF Local Leader
Local Leader of an
IxDF Local Group
IxDF Master
 Class Learner Distinction IxDF Master Class Learner
Completed one or more
IxDF Master Classes
IxDF
 Meetup Organizer Distinction IxDF Meetup Organizer
Organized meet-up(s) for
an IxDF Local Group
IxDF Social
 Impact Award Distinction IxDF Social Impact Award
Significantly helped other
IxDF Members
IxDF Top 10%
 Course Taker Distinction IxDF Top 10% Course Taker
Completed an IxDF course
with a score of 90%
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Certificates Earned
by María Bastidas

IxDF Course Certificates are awarded to María Bastidas in formal recognition of completing evidence-based curricula taught by industry leaders, to the standards established by the IxDF Educational Codex.

View Certificate
Human-Computer Interaction: The Foundations of UX Design certificate

Human-Computer Interaction: The Foundations of UX Design

View Certificate

IxDF Master Class Certificates Earned

IxDF Master Class Certificates are awarded to María Bastidas in formal recognition of their attendance and ongoing commitment to learning from industry leaders.

IxDF Membership Certificate

This IxDF Membership Certificate (ID #mc_Vgn2B711j) has been issued to María Bastidas in formal recognition of their membership of the Interaction Design Foundation (IxDF).

The authenticity of this membership certificate can be verified on this permanent link.

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