Kanica Rawat's Course Certificate: Personas and User Research: Design Products and Services People Need and Want

Create effective design personas based on real user research, not assumptions or surface-level demographics.

Conduct qualitative user research using observations and triangulation to reveal authentic user needs and behaviors.

Incorporate quantitative methods to validate and support persona development.

Apply grounded theory principles to analyze user data iteratively, avoid bias, and uncover meaningful insights.

Use affinity diagramming to organize user data, identify patterns, and develop actionable personas.

Use the minimal viable persona approach to clearly capture goals, behaviors, and pain points without unnecessary detail.

Foster cognitive empathy within teams and align all stakeholders around a shared, collaborative understanding of user needs.

Recognize the limits of personas and account for accessibility and user skill-level diversity through broader design practices.

Promote and socialize personas across teams to ensure they're remembered, respected, and used throughout a project.