IxDF Certificate of Completion

Emotional Design — How to Make Products People Will Love

IxDF Course Certificate awarded to Iryna van Spijker for completing the "Emotional Design — How to Make Products People Will Love" course
Profile Image Pin Iryna van Spijker's Profile Picture

The Interaction Design Foundation (IxDF) hereby certifies that the IxDF Course Certificate (ID #cf85f3d6-c635-41a2-a69e-7e23ceec7f06) has been conferred upon Iryna van Spijker with a Top 10% Course Taker Distinction in formal recognition of completing evidence-based curricula taught by industry leaders, to the standards established by the IxDF Educational Codex. View Course Curriculum.

This document serves as the official record of the above credential. Third parties may reference the certificate ID to verify its authenticity. The Interaction Design Foundation maintains permanent records of all credentials issued.

Verified Competencies Demonstrated by Iryna van Spijker

By completing this curriculum to the standards of the IxDF Educational Codex, Iryna van Spijker has demonstrated mastery of how to:

  • Use the psychology of emotion to shape how a product makes people feel, so that it earns a place in users' lives.

  • Make sense of why a product succeeds or struggles by evaluating it against Don Norman's three levels of design (visceral, behavioral, and reflective).

  • Justify emotional-design decisions to teams and stakeholders using established frameworks and evidence rather than intuition.

  • Design across the full experience arc, accounting for anticipation, the moment of use, and the story a user tells afterward.

  • Apply color, imagery, and typography to influence emotional response and behavior.

  • Use branding and advertising techniques that engage users on a reflective level.

  • Apply the aesthetic-usability effect to make visual choices that earn user confidence.

  • Shape how a design feels before conscious evaluation by applying the cognitive and affective systems

  • Map design decisions to user motivation using Maslow's hierarchy of needs.

  • Target instinct, emotion, and reason across applied design areas using MacLean's Triune Brain model.

  • Determine when positive, neutral, or negative emotion best serves a product, including the deliberate use of negative affect.

  • Strengthen user attachment by applying the product-emotion cycle and the factors behind human-product connection.

  • Explain how emotion supports decision-making and attention, not just feeling.

  • Distinguish emotion, mood, and affect, and account for how a user's current mood shapes their response to a design.

  • Assess emotional states using the valence and arousal dimensions of affect, and deepen engagement through the concepts of flow, the "happy mean," and enchantment.

View Profile: Iryna van Spijker
  • IxDF Distinguished Scholar
    IxDF Distinguished Scholar distinction: Completed 30 IxDF Courses
  • IxDF Outstanding Learner Award
    IxDF Outstanding Learner Award distinction: Completed 15 IxDF Courses
  • IxDF Best-in-Class
    IxDF Best-in-Class distinction: Completed an IxDF Course with a score of 100%
  • IxDF Top 10% Course Taker
    IxDF Top 10% Course Taker distinction: Completed an IxDF course with a score of 90%
  • More distinctions
    +5

San Cristóbal de la Laguna, Spain

Iryna van Spijker

Head of UX at Intermodal Telematics

IxDF Distinctions

Distinctions are conferred upon Iryna van Spijker in formal recognition of their notable achievements and contributions, as stipulated by the IxDF Educational Codex.

IxDF Assiduous Learner Award Distinction IxDF Assiduous Learner Award
Completed 5
IxDF Courses
IxDF Best-in-Class Distinction IxDF Best-in-Class
Completed an IxDF Course
with a score of 100%
IxDF Certified Course Completer Distinction IxDF Certified Course Completer
Completed one or more
IxDF Courses.
IxDF Community Explorer Distinction IxDF Community Explorer
Attended 3 IxDF Meetups
IxDF Distinguished Scholar Distinction IxDF Distinguished Scholar
Completed 30
IxDF Courses
IxDF Local Group Member Distinction IxDF Local Group Member
Member of an
IxDF Local Group
IxDF Master Class Learner Distinction IxDF Master Class Learner
Completed one or more
IxDF Master Classes
IxDF Outstanding Learner Award Distinction IxDF Outstanding Learner Award
Completed 15
IxDF Courses
IxDF Top 10% Course Taker Distinction IxDF Top 10% Course Taker
Completed an IxDF course
with a score of 90%
Profile Image Pin Iryna van Spijker's Profile Picture

Certificates Earned
by Iryna van Spijker

IxDF Course Certificates are awarded to Iryna van Spijker in formal recognition of completing evidence-based curricula taught by industry leaders, to the standards established by the IxDF Educational Codex.

View Certificate
Service Design: How to Design Integrated Service Experiences certificate

Service Design: How to Design Integrated Service Experiences

View Certificate
View Certificate
The Brain and Technology: Brain Science in Interface Design certificate

The Brain and Technology: Brain Science in Interface Design

View Certificate
View Certificate
Emotional Design — How to Make Products People Will Love certificate

Emotional Design — How to Make Products People Will Love

View Certificate
View Certificate
Human-Computer Interaction: The Foundations of UX Design certificate

Human-Computer Interaction: The Foundations of UX Design

View Certificate

IxDF Master Class Certificates Earned

IxDF Master Class Certificates are awarded to Iryna van Spijker in formal recognition of their attendance and ongoing commitment to learning from industry leaders.

View Certificate
How to Master the Invisible Work: Practical Tips and Insights to Build a Design Culture and Advance Your Career certificate

How to Master the Invisible Work: Practical Tips and Insights to Build a Design Culture and Advance Your Career

View Certificate
View Certificate
Design Systems Blueprint: Comprehensive Strategies for Success certificate

Design Systems Blueprint: Comprehensive Strategies for Success

View Certificate
View Certificate
How to Elevate the User Experience of AI with Design Patterns certificate

How to Elevate the User Experience of AI with Design Patterns

View Certificate
View Certificate
User Stories Don't Help Users: Introducing Persona Stories certificate

User Stories Don't Help Users: Introducing Persona Stories

View Certificate
View Certificate
How to Create Complex Tables Users Love: A UI Designer's Guide certificate

How to Create Complex Tables Users Love: A UI Designer's Guide

View Certificate

IxDF Membership Certificate

This IxDF Membership Certificate (ID #Pch35csK8) has been issued to Iryna van Spijker in formal recognition of their membership of the Interaction Design Foundation (IxDF).

The authenticity of this membership certificate can be verified on this permanent link.

Privacy Settings

By using this site, you accept our Cookie Policy and Terms of Use.
Customize
Accept all

Be the One Who Inspires

People remember who shares great ideas.

Share on: