Iryna Stetsenko-Yershova's Course Certificate: Personas and User Research: Design Products and Services People Need and Want

IxDF Course Certificate awarded to Iryna Stetsenko-Yershova for completing the "Personas and User Research: Design Products and Services People Need and Want" course
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The IxDF Course Certificate (ID #f7610180-7145-49bc-bff5-4a3df3d24c5b) above is awarded to Iryna Stetsenko-Yershova with a Top 10% Distinction in formal recognition of their coursework surpassing the rigorous benchmarks of exceptional performance established by the IxDF Educational Codex. View Course Curriculum.

Iryna Has Mastered How To:

  • Create effective design personas based on real user research, not assumptions or surface-level demographics.

  • Conduct qualitative user research using observations and triangulation to reveal authentic user needs and behaviors.

  • Incorporate quantitative methods to validate and support persona development.

  • Apply grounded theory principles to analyze user data iteratively, avoid bias, and uncover meaningful insights.

  • Use affinity diagramming to organize user data, identify patterns, and develop actionable personas.

  • Use the minimal viable persona approach to clearly capture goals, behaviors, and pain points without unnecessary detail.

  • Foster cognitive empathy within teams and align all stakeholders around a shared, collaborative understanding of user needs.

  • Recognize the limits of personas and account for accessibility and user skill-level diversity through broader design practices.

  • Promote and socialize personas across teams to ensure they're remembered, respected, and used throughout a project.

Iryna Stetsenko-Yershova

Iryna Stetsenko-Yershova

UX/UI Designer, Logo Designer

Kyiv, Kyiv, Ukraine
  • IxDF
 Local Leader
    Take up the position of Local Leader in an IxDF Local Group to be awarded this distinction.
    IxDF Local Leader distinction: Take up the position of Local Leader in an IxDF Local Group to be awarded this distinction.
  • IxDF 
Community Leader
    Become an IxDF Local Leader, Country Manager, or Continent Manager to receive this distinction. As a community leader, you help members grow, amplify design education, and shape the future of your local and global design community.
    IxDF Community Leader distinction: Become an IxDF Local Leader, Country Manager, or Continent Manager to receive this distinction. As a community leader, you help members grow, amplify design education, and shape the future of your local and global design community.
  • IxDF Outstanding
 Learner Award
    Complete at least 15 IxDF Courses to be awarded this distinction.
    IxDF Outstanding Learner Award distinction: Complete at least 15 IxDF Courses to be awarded this distinction.
  • IxDF
 Best-in-Class
    Complete an IxDF course with a score of 100% to be awarded this distinction.
    IxDF Best-in-Class distinction: Complete an IxDF course with a score of 100% to be awarded this distinction.
  • More distinctions
    +9
    and 9 more IxDF Distinctions
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Certificates Earned
by Iryna Stetsenko-Yershova

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Personas and User Research: Design Products and Services People Need and Want certificate

Personas and User Research: Design Products and Services People Need and Want

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Gamification - How to Create Engaging User Experiences certificate

Gamification - How to Create Engaging User Experiences

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Emotional Design — How to Make Products People Will Love certificate

Emotional Design — How to Make Products People Will Love

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IxDF Membership Certificate

This IxDF Membership Certificate is issued to Iryna Stetsenko-Yershova in formal recognition of their membership of the IxDF, global leader in design education.

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