IxDF Certificate of Completion

Emotional Design — How to Make Products People Will Love

IxDF Course Certificate awarded to José Correa for completing the "Emotional Design — How to Make Products People Will Love" course
Profile Image Pin José Correa's Profile Picture

The Interaction Design Foundation (IxDF) hereby certifies that the IxDF Course Certificate (ID #608d6110-1378-44b1-97ec-7c8dfd72cf96) has been conferred upon José Correa with a Top 10% Course Taker Distinction in formal recognition of completing evidence-based curricula taught by industry leaders, to the standards established by the IxDF Educational Codex. View Course Curriculum.

This document serves as the official record of the above credential. Third parties may reference the certificate ID to verify its authenticity. The Interaction Design Foundation maintains permanent records of all credentials issued.

Verified Competencies Demonstrated by José Correa

By completing this curriculum to the standards of the IxDF Educational Codex, José Correa has demonstrated mastery of how to:

  • Use the psychology of emotion to shape how a product makes people feel, so that it earns a place in users' lives.

  • Make sense of why a product succeeds or struggles by evaluating it against Don Norman's three levels of design (visceral, behavioral, and reflective).

  • Justify emotional-design decisions to teams and stakeholders using established frameworks and evidence rather than intuition.

  • Design across the full experience arc, accounting for anticipation, the moment of use, and the story a user tells afterward.

  • Apply color, imagery, and typography to influence emotional response and behavior.

  • Use branding and advertising techniques that engage users on a reflective level.

  • Apply the aesthetic-usability effect to make visual choices that earn user confidence.

  • Shape how a design feels before conscious evaluation by applying the cognitive and affective systems

  • Map design decisions to user motivation using Maslow's hierarchy of needs.

  • Target instinct, emotion, and reason across applied design areas using MacLean's Triune Brain model.

  • Determine when positive, neutral, or negative emotion best serves a product, including the deliberate use of negative affect.

  • Strengthen user attachment by applying the product-emotion cycle and the factors behind human-product connection.

  • Explain how emotion supports decision-making and attention, not just feeling.

  • Distinguish emotion, mood, and affect, and account for how a user's current mood shapes their response to a design.

  • Assess emotional states using the valence and arousal dimensions of affect, and deepen engagement through the concepts of flow, the "happy mean," and enchantment.

Profile Image Pin José Correa's Profile Picture

Certificates Earned
by José Correa

IxDF Course Certificates are awarded to José Correa in formal recognition of completing evidence-based curricula taught by industry leaders, to the standards established by the IxDF Educational Codex.

View Certificate
Emotional Design — How to Make Products People Will Love certificate

Emotional Design — How to Make Products People Will Love

View Certificate

IxDF Master Class Certificates Earned

IxDF Master Class Certificates are awarded to José Correa in formal recognition of their attendance and ongoing commitment to learning from industry leaders.

View Certificate
Influence Product Strategy with Design: Learn from a Booking.com Case Study certificate

Influence Product Strategy with Design: Learn from a Booking.com Case Study

View Certificate
View Certificate
Emotional Design: Evoke Emotional Responses Through Design certificate

Emotional Design: Evoke Emotional Responses Through Design

View Certificate
View Certificate
Survival Metrics: Getting Change Done in an Agile and Data-Informed Way certificate

Survival Metrics: Getting Change Done in an Agile and Data-Informed Way

View Certificate
View Certificate
How to Influence Behavior Through Virtual Reality Narratives certificate

How to Influence Behavior Through Virtual Reality Narratives

View Certificate
View Certificate
Beyond Interfaces: The UI Design Skills You Need to Know certificate

Beyond Interfaces: The UI Design Skills You Need to Know

View Certificate
View Certificate
Inclusive Design: Build Inclusion into Your Design Process certificate

Inclusive Design: Build Inclusion into Your Design Process

View Certificate
View Certificate
Design For Agile: Common Mistakes and How to Avoid Them certificate

Design For Agile: Common Mistakes and How to Avoid Them

View Certificate
View Certificate
How to Use Card Sorting for Better Information Architecture certificate

How to Use Card Sorting for Better Information Architecture

View Certificate
View Certificate
Behavioral Design: Create Engaging Products with Behavioral Science certificate

Behavioral Design: Create Engaging Products with Behavioral Science

View Certificate
View Certificate
How to Attract Users Through Great Onboarding Experiences certificate

How to Attract Users Through Great Onboarding Experiences

View Certificate

IxDF Membership Certificate

This IxDF Membership Certificate (ID #QwLfKQK3s) has been issued to José Correa in formal recognition of their membership of the Interaction Design Foundation (IxDF).

The authenticity of this membership certificate can be verified on this permanent link.

Privacy Settings

By using this site, you accept our Cookie Policy and Terms of Use.
Customize
Accept all

Be the One Who Inspires

People remember who shares great ideas.

Share on: