Bettina Melendez's Course Certificate: User Research – Methods and Best Practices

Conduct user research to ensure design relevance using interviews, observation, contextual inquiry, and usability testing.

Plan valid and ethically sound research projects by defining questions, choosing methods, and protecting participant well-being.

Select appropriate research methods for a problem to balance rigor, speed, and decision value in real projects.

Analyze qualitative findings into clear insights through synthesis techniques such as affinity mapping and pattern identification.

Translate research into actionable design direction by linking evidence to opportunities, requirements, and next steps.

Integrate research into design processes efficiently to reduce risk, time, and development cost.

Communicate research results effectively to stakeholders using clear narratives and visuals that support decisions.