The IxDF Course Certificate (ID #7f06d6f4-a25a-4aea-b040-64fdcaaf2b15) above is awarded to Audrey Marcotte
with a Top 10% Distinction
in formal recognition of their coursework surpassing the rigorous benchmarks of
exceptional performance established by the IxDF Educational Codex.
View Course Curriculum.
Audrey Has Mastered How To:
Explain the three core journey map types and why they work, including experience maps, customer journey maps, and service blueprints.
Apply common journey mapping processes to move from questions and inputs to actionable outputs.
Gather and structure data for journey mapping using research inputs that reflect real customer behavior and context.
Create perspective grids to analyze research findings and identify patterns, needs, pain points, and opportunities.
Build experience maps that clarify end-to-end experiences across phases, goals, emotions, and touchpoints.
Create customer journey maps that improve key flows by pinpointing friction, drop-off, and high-impact interventions.
Develop service blueprints that connect frontstage and backstage work to align people, systems, and processes behind the experience.
Plan and run journey mapping workshops that align stakeholders and produce clear next steps for product or process initiatives.
Take up the position of Local Leader in an IxDF Local Group to be awarded this distinction.IxDF
Local Leader distinction: Take up the position of Local Leader in an IxDF Local Group to be awarded this distinction.
Become an IxDF Local Leader, Country Manager, or Continent Manager to receive this distinction. As a community leader, you help members grow, amplify design education, and shape the future of your local and global design community.IxDF
Community Leader distinction: Become an IxDF Local Leader, Country Manager, or Continent Manager to receive this distinction. As a community leader, you help members grow, amplify design education, and shape the future of your local and global design community.
Complete an IxDF course with a score of at least 90% to be awarded this distinction.IxDF Top 10%
Course Taker distinction: Complete an IxDF course with a score of at least 90% to be awarded this distinction.
IxDF Meetups expand your perspective, grow your network, and unlock new career opportunities. Attend at least three to earn this distinction and show your commitment to connecting, contributing, and advancing within the IxDF community.IxDF
Community Explorer distinction: IxDF Meetups expand your perspective, grow your network, and unlock new career opportunities. Attend at least three to earn this distinction and show your commitment to connecting, contributing, and advancing within the IxDF community.
Distinctions are conferred upon Audrey Marcotte in formal recognition of their notable achievements and contributions, as stipulated by the IxDF Educational Codex.
Be proud! Fill your wall with certificates that will create immense potential in your career.
Certificates Earned
by Audrey Marcotte
IxDF Course Certificates are awarded to Audrey Marcotte in formal recognition of their coursework surpassing the rigorous benchmarks of exceptional performance established by the IxDF Educational Codex.
IxDF Master Class Certificates are awarded to Audrey Marcotte in formal recognition of their attendance and ongoing commitment to learning from industry leaders.
Storytelling for Design Research: Influence Without Overexplaining
View Certificate
IxDF Membership Certificate
This IxDF Membership Certificate is issued to Audrey Marcotte
in formal recognition of their membership of the IxDF, global leader
in design education.