Malmö, Sweden
Alexandru Razvan Turcanu
Inter IKEA Systems Service AB
IxDF Certificate of Completion
Journey Mapping
The Interaction Design Foundation (IxDF) hereby certifies that the IxDF Course Certificate (ID #223b44fa-d755-477d-9aea-45f08f2ede9d) has been conferred upon Alexandru Razvan Turcanu in formal recognition of completing evidence-based curricula taught by industry leaders, to the standards established by the IxDF Educational Codex. View Course Curriculum.
This document serves as the official record of the above credential. Third parties may reference the certificate ID to verify its authenticity. The Interaction Design Foundation maintains permanent records of all credentials issued.
Verified Competencies Demonstrated by Alexandru Razvan Turcanu
By completing this curriculum to the standards of the IxDF Educational Codex, Alexandru Razvan Turcanu has demonstrated mastery of how to:
- Produce experience maps, customer journey maps, and service blueprints that uncover product expansion opportunities, expose friction in the customer experience, identify high-value touchpoints, and connect customer-facing experience to backstage operations.
- Select the right type of journey map for the business problem at hand.
- Run journey mapping projects efficiently by choosing the right process for the situation (Map It Last, Map In the Middle, or Rapid Mapping) based on the depth of insight needed, time restrictions, and which stakeholders are available.
- Read and critically evaluate journey maps at three levels of sophistication to interpret existing artifacts, judge their accuracy, and improve them for stronger decision-making.
- Conduct both problem space and solution space research to ground design decisions in either fresh market opportunities or validated customer pain points.
- Plan and run journey mapping workshops end-to-end, including specific facilitation techniques like dot voting, Roman consensus, and prioritization matrices for turning insights into prioritized action.
- Facilitate Perspective Grid workshops that turn raw research and diverse stakeholder input into a structured, story-driven foundation for design strategy.
- Diagnose the gap between current and ideal customer experiences and translate that gap into a documented list of specific opportunities for improvement.
- Strengthen journey maps with narrative elements, qualitative and quantitative data, and visual artifacts.
- Convert design ideas into structured experiments with SMART goals, clear hypotheses, and measurable success criteria, enabling fast learning and reducing the risk of low-value "zombie" projects.
- Use personas effectively to build team empathy and decision-making alignment.
- Build lightweight prototypes and run hallway tests to validate ideas.
- Drive internal alignment by coordinating cross-functional teams, and external alignment by ensuring products and services match real customer needs.
- Navigate organizational politics during journey mapping.
- Keep journey maps alive as living documents: assign data owners, refresh maps after each experiment, and let new findings feed the next cycle of work.
Certificate Verification
Share this permanent link to verify the authenticity of this credential:
https://ixdf.org/members/alexandru-razvan-turcanu/certificate/course/223b44fa-d755-477d-9aea-45f08f2ede9d
Certificates Earned
by Alexandru Razvan Turcanu
IxDF Course Certificates are awarded to Alexandru Razvan Turcanu in formal recognition of completing evidence-based curricula taught by industry leaders, to the standards established by the IxDF Educational Codex.
Certificates Earned
by Alexandru Razvan Turcanu
IxDF Course Certificates are awarded to Alexandru Razvan Turcanu in formal recognition of completing evidence-based curricula taught by industry leaders, to the standards established by the IxDF Educational Codex.
Accessibility: How to Design for All
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Present Like a Pro: Communication Skills to Fast-Track Your Career
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Personas and User Research: Design Products and Services People Need and Want
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User Research – Methods and Best Practices
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Get Your Product Used: Adoption and Appropriation
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Design for a Better World with Don Norman
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Mobile UX Design: The Beginner's Guide
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UX Management: Strategy and Tactics
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Journey Mapping
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AI for Designers
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Design for the 21st Century with Don Norman
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Design Thinking: The Ultimate Guide
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User Experience: The Beginner's Guide
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IxDF Master Class Certificates Earned
IxDF Master Class Certificates are awarded to Alexandru Razvan Turcanu in formal recognition of their attendance and ongoing commitment to learning from industry leaders.
How to Deal with People Who Don't Get Design
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Design KPIs: From Insights to Impact
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Radical Participatory Design: Insights From NASA’s Service Design Lead
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Innovate with Design Thinking: Your Shortcut to Results
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Design Systems Blueprint: Comprehensive Strategies for Success
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Align Teams, Save Time and Reduce Stress with Communication Systems
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How to Break into UI Design: Design Skills That Make You Irreplaceable by AI
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The AI Playbook: How to Capitalize on Machine Learning
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The Human Experience: Drive Growth with a Customer-Led Approach
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Design for Everyone: A Firsthand Perspective on Accessibility
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How (and When) to Run a Design Sprint
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Storytelling Strategies for Future Thinkers and Design Leaders
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Learning Experience Design That Delivers Impact: A Step-by-Step Guide
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Storytelling That Sells UX Design: Define Requirements and Engage Leadership
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Storytelling Through Visual Design: A Practical Guide
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AI for Design Systems: How to Stay Ahead and Lead
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IxDF Membership Certificate
This IxDF Membership Certificate (ID #mc_VP8tZ844T) has been issued to Alexandru Razvan Turcanu in formal recognition of their membership of the Interaction Design Foundation (IxDF).
The authenticity of this membership certificate can be verified on this permanent link.