Tara Hirebet is a seasoned product development and research leader with 18+ years experience working with big tech (Google), startups (Spotify) and super apps (GoJek, Swiggy, Rappi), creative agencies (RGA, TBWA), and government—delivering across the full E2E lifecycle. She builds things that don't exist yet— products, teams, offices and approaches —wherever the highest-stakes, messiest challenges live. Her strength lies in connecting systems thinking with user insight, then turning that into scalable solutions that unlock new market share, revive stuck products, or define what's next.Tara believes in seeing users and products as systems. Systems are much harder to abandon.
Tara has led multinational teams to address complex challenges, from combating rideshare fraud to launching and scaling products in mass markets like Southeast Asia and Latin America. A recognized thought leader, Tara has spoken at global events such as TEDx Singapore and SXSW and has been featured in leading publications including The Economist Intelligence Unit and The Business Times.
Tara is currently the Deputy Director of Research at GovTech and prior to that was engaged in fractional advisory roles in female health, neurodiversity, and Gen Z research. On the side, she is developing an Asia-America animation project with an ex-Pixar animator.
Join us to hear us cover:
How Google maps and search are designed from systems
Applying systems thinking for sustainability
From hype cycle to preservation transformation
Silicon Valley vs South-East Asia product building mindset
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Hi all! Please use this conversation thread to discuss Systems and Product Thinking in Research & Design held on Sep 9, 2025.
Feel free to ask questions about the place, date and time, agenda of the meeting, or anything else.
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Contribute constructively and meaningfully to IxDF Conversation groups at least 50 times to be awarded this distinction.IxDF Social
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IxDF Meetups expand your perspective, grow your network, and unlock new career opportunities. Attend at least three to earn this distinction and show your commitment to connecting, contributing, and advancing within the IxDF community.IxDF
Community Explorer distinction: IxDF Meetups expand your perspective, grow your network, and unlock new career opportunities. Attend at least three to earn this distinction and show your commitment to connecting, contributing, and advancing within the IxDF community.
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Hi Daylon how to attend the meetup? Is it virtual or held somewhere? Thanks.
IxDF Meetups expand your perspective, grow your network, and unlock new career opportunities. Attend at least three to earn this distinction and show your commitment to connecting, contributing, and advancing within the IxDF community.IxDF
Community Explorer distinction: IxDF Meetups expand your perspective, grow your network, and unlock new career opportunities. Attend at least three to earn this distinction and show your commitment to connecting, contributing, and advancing within the IxDF community.
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Community Leader distinction: Become an IxDF Local Leader, Country Manager, or Continent Manager to receive this distinction. As a community leader, you help members grow, amplify design education, and shape the future of your local and global design community.
Attending 10 IxDF Meetups shows you’ve built meaningful connections, contributed your voice, and become a recognized part of the IxDF community. This distinction honors your ongoing engagement and the real opportunities it creates for your growth, visibility, and impact.IxDF Connected Professional distinction: Attending 10 IxDF Meetups shows you’ve built meaningful connections, contributed your voice, and become a recognized part of the IxDF community. This distinction honors your ongoing engagement and the real opportunities it creates for your growth, visibility, and impact.
Complete an IxDF course with a score of at least 90% to be awarded this distinction.IxDF Top 10%
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Meet people who love design as much as you do. Together we learn new skills, grow our networks, and discover new job opportunities.
Join us to make lifelong friendships over coffee and a shared love of design! ❤️
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What is an IxDF Local Group and why should I join one?
An IxDF Local Group is a meeting point for people with a passion for design in your city.
You don't need to be a designer, just passionate about great design and how it can improve your work and career.
Meetups are the heartbeat of IxDF Local Groups, whether we meet at a café, a creative space or a local company. There's nothing quite like the magic of meeting face-to-face to share ideas and inspiration.
We also host regular IxDF Design Dinners, where we enjoy great food and help each other learn and grow. Even a simple coffee meetup in a café can ignite collaborations and friendships that last a lifetime.
You'll also have a private and exclusive online forum where you can openly get help and career advice.
Simply put, we learn together and smile together.
You'll expand your career network, discover new skills, explore job opportunities, meet potential clients, or even find your next dedicated team member when you join an xDF Local Group.
Remember: Your network is your net worth.
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What goes on in an IxDF Local Group?
Your IxDF Local Group is led by an IxDF Local Leader and serves as a vibrant hub where you can network, learn and grow.
Here's what you can expect:
A community of professionals from all walks of life, who share a passion for great design and how it can benefit their career, their company, and society in general.
Meetups are the heartbeat of IxDF Local Groups, whether we meet at a café or a creative space. There's nothing quite like the magic of meeting face-to-face to share ideas and inspiration.
We also host regular IxDF Design Dinners, where we enjoy great food and help each other learn and grow. Even a simple coffee meetup in a cafe can ignite collaborations and friendships that last a lifetime.
You don't have to be a designer, just passionate about great design and how it can improve your work and career. Design skills make you valuable - in any job and any industry.
You'll also have a private and exclusive online forum where you can openly get help and career advice.
We help each other find new career opportunities and jobs.
We also host more formal workshops to share knowledge and learn from each other, e.g., case studies, success stories and practical experiences.
We have ongoing conversations about current design topics and local opportunities, which can help you stay ahead of industry developments and identify career opportunities.
And lastly, peer-led sessions focused on specific design challenges that will help you build expertise and sharpen your problem-solving skills.
In other words, we learn together and smile together. We lift each other up.
I'm not even a designer. Should I still join an IxDF Local Group?
Yes, absolutely!
IxDF Local Groups are for everyone, regardless of your professional background.
Design skills make you valuable. In any job and any industry. That's why our IxDF Local Groups are not just for professional designers. They're communities of professionals from all walks of life, who share a passion for great design and how it can benefit their career, their company, and society in general.
No matter what your job currently is, you'll find a supportive community to connect and grow with.
Each meetup is a chance to grow, learn, and connect with passionate professionals like yourself. Even small gatherings create big opportunities for personal and professional growth.
You don’t need to be a designer to have a seat at the table. IxDF Pune
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Everyone here learns from each other and grows together. IxDF Salvador
In a world that's getting more artificial, lonely, and competitive, IxDF brings the heart back.
We're a community with heart and soul, so you never have to face the job market alone. At IxDF, we lift each other up, learn together, and spark friendships that grow your career.
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IxDF Zagreb
IxDF Accra
IxDF Oslo
IxDF Santo Domingo
IxDF Stockholm
IxDF Quebec
IxDF London
You don’t need to be a designer to have a seat at the table. IxDF Pune
Curiosity and good coffee are the only requirements. IxDF Santo Domingo
From designers to business thinkers, every voice adds value. IxDF Bordeaux
You don’t need to be a designer to think creatively. IxDF Chennai
Everyone here learns from each other and grows together. IxDF Salvador
