Are you ready to reduce decision-making by assumption? Do you want to learn strategies to integrate customer feedback into the early design process? In this session, we’ll share strategies of how you can use user research insights to de-risk decision making earlier on, have better conversations with stakeholders and improve customer outcomes. Whether you’re a designer, product manager, content strategist, or adjacent role, you’ll benefit from this session!
About the speakers: Sara Logel and Libby Treinish are seasoned UX Researchers based in the Indianapolis area. They are both currently user research consultants, working with companies across industries and sizes with varying levels of UX maturity.
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Local Leader distinction: Take up the position of Local Leader in an IxDF Local Group to be awarded this distinction.
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Attending 10 IxDF Meetups shows you’ve built meaningful connections, contributed your voice, and become a recognized part of the IxDF community. This distinction honors your ongoing engagement and the real opportunities it creates for your growth, visibility, and impact.IxDF Connected Professional distinction: Attending 10 IxDF Meetups shows you’ve built meaningful connections, contributed your voice, and become a recognized part of the IxDF community. This distinction honors your ongoing engagement and the real opportunities it creates for your growth, visibility, and impact.
IxDF Meetups expand your perspective, grow your network, and unlock new career opportunities. Attend at least three to earn this distinction and show your commitment to connecting, contributing, and advancing within the IxDF community.IxDF
Community Explorer distinction: IxDF Meetups expand your perspective, grow your network, and unlock new career opportunities. Attend at least three to earn this distinction and show your commitment to connecting, contributing, and advancing within the IxDF community.
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Hi all! Please use this conversation thread to discuss De-Risk Early Design Decisions with UX Research held on Mar 11, 2025.
Feel free to ask questions about the place, date and time, agenda of the meeting, or anything else.
Take up the position of Local Leader in an IxDF Local Group to be awarded this distinction.IxDF
Local Leader distinction: Take up the position of Local Leader in an IxDF Local Group to be awarded this distinction.
Become an IxDF Local Leader, Country Manager, or Continent Manager to receive this distinction. As a community leader, you help members grow, amplify design education, and shape the future of your local and global design community.IxDF
Community Leader distinction: Become an IxDF Local Leader, Country Manager, or Continent Manager to receive this distinction. As a community leader, you help members grow, amplify design education, and shape the future of your local and global design community.
Attending 10 IxDF Meetups shows you’ve built meaningful connections, contributed your voice, and become a recognized part of the IxDF community. This distinction honors your ongoing engagement and the real opportunities it creates for your growth, visibility, and impact.IxDF Connected Professional distinction: Attending 10 IxDF Meetups shows you’ve built meaningful connections, contributed your voice, and become a recognized part of the IxDF community. This distinction honors your ongoing engagement and the real opportunities it creates for your growth, visibility, and impact.
IxDF Meetups expand your perspective, grow your network, and unlock new career opportunities. Attend at least three to earn this distinction and show your commitment to connecting, contributing, and advancing within the IxDF community.IxDF
Community Explorer distinction: IxDF Meetups expand your perspective, grow your network, and unlock new career opportunities. Attend at least three to earn this distinction and show your commitment to connecting, contributing, and advancing within the IxDF community.
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and 4 more IxDF Distinctions
View Meet up here https://www.meetup.com/ixdaindy/events/306220569/?utm_medium=referral&utm_campaign=share-btn_savedevents_share_modal&utm_source=link
Take up the position of Local Leader in an IxDF Local Group to be awarded this distinction.IxDF
Local Leader distinction: Take up the position of Local Leader in an IxDF Local Group to be awarded this distinction.
Become an IxDF Local Leader, Country Manager, or Continent Manager to receive this distinction. As a community leader, you help members grow, amplify design education, and shape the future of your local and global design community.IxDF
Community Leader distinction: Become an IxDF Local Leader, Country Manager, or Continent Manager to receive this distinction. As a community leader, you help members grow, amplify design education, and shape the future of your local and global design community.
Attending 10 IxDF Meetups shows you’ve built meaningful connections, contributed your voice, and become a recognized part of the IxDF community. This distinction honors your ongoing engagement and the real opportunities it creates for your growth, visibility, and impact.IxDF Connected Professional distinction: Attending 10 IxDF Meetups shows you’ve built meaningful connections, contributed your voice, and become a recognized part of the IxDF community. This distinction honors your ongoing engagement and the real opportunities it creates for your growth, visibility, and impact.
IxDF Meetups expand your perspective, grow your network, and unlock new career opportunities. Attend at least three to earn this distinction and show your commitment to connecting, contributing, and advancing within the IxDF community.IxDF
Community Explorer distinction: IxDF Meetups expand your perspective, grow your network, and unlock new career opportunities. Attend at least three to earn this distinction and show your commitment to connecting, contributing, and advancing within the IxDF community.
+4
and 4 more IxDF Distinctions
A huge thank you to Studio Science for hosting and to Sara Logel for her thought-provoking presentation on De-Risking Early Design Decisions with UX Research!
Sara shared valuable insights on the power of concept testing—using text-based methods to validate ideas early in the design process. By testing and refining concepts before investing in high-fidelity designs, teams can save time, reduce costs, and make more informed decisions.
It was an insightful session packed with practical takeaways. Thanks to everyone who joined—let’s keep learning and designing smarter!
We had an incredible turnout for this event, with designers, researchers, and product thinkers from across Indy’s UX community coming together to learn and connect. The room was buzzing with conversations as attendees shared their own experiences with concept testing, discussed real-world challenges, and explored new ways to improve early-stage design decisions.
It was amazing to see such a diverse group of professionals, from seasoned UX leaders to those just starting their journey in design, all eager to engage and exchange ideas. The enthusiasm in the room—truly showcased the strength of our growing design community.
Thank you to everyone who joined us—we can’t wait to see you at the next event!
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Take up the position of Local Leader in an IxDF Local Group to be awarded this distinction.IxDF
Local Leader distinction: Take up the position of Local Leader in an IxDF Local Group to be awarded this distinction.
Become an IxDF Local Leader, Country Manager, or Continent Manager to receive this distinction. As a community leader, you help members grow, amplify design education, and shape the future of your local and global design community.IxDF
Community Leader distinction: Become an IxDF Local Leader, Country Manager, or Continent Manager to receive this distinction. As a community leader, you help members grow, amplify design education, and shape the future of your local and global design community.
Attending 10 IxDF Meetups shows you’ve built meaningful connections, contributed your voice, and become a recognized part of the IxDF community. This distinction honors your ongoing engagement and the real opportunities it creates for your growth, visibility, and impact.IxDF Connected Professional distinction: Attending 10 IxDF Meetups shows you’ve built meaningful connections, contributed your voice, and become a recognized part of the IxDF community. This distinction honors your ongoing engagement and the real opportunities it creates for your growth, visibility, and impact.
IxDF Meetups expand your perspective, grow your network, and unlock new career opportunities. Attend at least three to earn this distinction and show your commitment to connecting, contributing, and advancing within the IxDF community.IxDF
Community Explorer distinction: IxDF Meetups expand your perspective, grow your network, and unlock new career opportunities. Attend at least three to earn this distinction and show your commitment to connecting, contributing, and advancing within the IxDF community.
Studio Science. (Make sure to arrive between 5:30 and 6pm so the lobby attendant can let you up to the 6th floor.)
111 Monument Circle, 6th Floor · Indianapolis, IN
Free to Join
Attendance is free.
No IxDF membership required.
Why Join?
Meet people who love design as much as you do. Together we learn new skills, grow our networks, and discover new job opportunities.
Join us to make lifelong friendships over coffee and a shared love of design! ❤️
Questions? We've Got Answers
What is an IxDF Local Group and why should I join one?
An IxDF Local Group is a meeting point for people with a passion for design in your city.
You don't need to be a designer, just passionate about great design and how it can improve your work and career.
Meetups are the heartbeat of IxDF Local Groups, whether we meet at a café, a creative space or a local company. There's nothing quite like the magic of meeting face-to-face to share ideas and inspiration.
We also host regular IxDF Design Dinners, where we enjoy great food and help each other learn and grow. Even a simple coffee meetup in a café can ignite collaborations and friendships that last a lifetime.
You'll also have a private and exclusive online forum where you can openly get help and career advice.
Simply put, we learn together and smile together.
You'll expand your career network, discover new skills, explore job opportunities, meet potential clients, or even find your next dedicated team member when you join an xDF Local Group.
Remember: Your network is your net worth.
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What goes on in an IxDF Local Group?
Your IxDF Local Group is led by an IxDF Local Leader and serves as a vibrant hub where you can network, learn and grow.
Here's what you can expect:
A community of professionals from all walks of life, who share a passion for great design and how it can benefit their career, their company, and society in general.
Meetups are the heartbeat of IxDF Local Groups, whether we meet at a café or a creative space. There's nothing quite like the magic of meeting face-to-face to share ideas and inspiration.
We also host regular IxDF Design Dinners, where we enjoy great food and help each other learn and grow. Even a simple coffee meetup in a cafe can ignite collaborations and friendships that last a lifetime.
You don't have to be a designer, just passionate about great design and how it can improve your work and career. Design skills make you valuable - in any job and any industry.
You'll also have a private and exclusive online forum where you can openly get help and career advice.
We help each other find new career opportunities and jobs.
We also host more formal workshops to share knowledge and learn from each other, e.g., case studies, success stories and practical experiences.
We have ongoing conversations about current design topics and local opportunities, which can help you stay ahead of industry developments and identify career opportunities.
And lastly, peer-led sessions focused on specific design challenges that will help you build expertise and sharpen your problem-solving skills.
In other words, we learn together and smile together. We lift each other up.
I'm not even a designer. Should I still join an IxDF Local Group?
Yes, absolutely!
IxDF Local Groups are for everyone, regardless of your professional background.
Design skills make you valuable. In any job and any industry. That's why our IxDF Local Groups are not just for professional designers. They're communities of professionals from all walks of life, who share a passion for great design and how it can benefit their career, their company, and society in general.
No matter what your job currently is, you'll find a supportive community to connect and grow with.
Each meetup is a chance to grow, learn, and connect with passionate professionals like yourself. Even small gatherings create big opportunities for personal and professional growth.
You don’t need to be a designer to have a seat at the table. IxDF Pune
Curiosity and good coffee are the only requirements. IxDF Santo Domingo
From designers to business thinkers, every voice adds value. IxDF Bordeaux
You don’t need to be a designer to think creatively. IxDF Chennai
Everyone here learns from each other and grows together. IxDF Salvador
In a world that's getting more artificial, lonely, and competitive, IxDF brings the heart back.
We're a community with heart and soul, so you never have to face the job market alone. At IxDF, we lift each other up, learn together, and spark friendships that grow your career.
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IxDF Zagreb
IxDF Accra
IxDF Oslo
IxDF Santo Domingo
IxDF Stockholm
IxDF Quebec
IxDF London
You don’t need to be a designer to have a seat at the table. IxDF Pune
Curiosity and good coffee are the only requirements. IxDF Santo Domingo
From designers to business thinkers, every voice adds value. IxDF Bordeaux
You don’t need to be a designer to think creatively. IxDF Chennai
Everyone here learns from each other and grows together. IxDF Salvador
