Charla: Cómo el UX potencia el valor comercial de startups, marcas, empresas y soluciones digitales
Online Meetup
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© Interaction Design Foundation, CC BY-SA 4.0
SOBRE LA CHARLA
El diseño de experiencia de usuario (UX) va mucho más allá de lo visual: es una herramienta estratégica que puede multiplicar el valor de tu producto, mejorar conversiones y generar crecimiento sostenible.
En esta charla descubrirás:
Qué es el UX y por qué es clave en el éxito comercial.
Casos reales donde el UX transformó productos y servicios.
Cómo aplicar UX desde etapas tempranas en startups o en productos digitales en marcha.
Consejos prácticos para alinear el diseño con los objetivos del negocio.
A QUIÉN VA DIRIGIDA
Ideal para fundadores, equipos de producto, marketers, diseñadores y toda persona que construya o gestione soluciones digitales.
INVITADO
Manuel Arteaga, CEO de Vality SAS, consultora líder en valuación de activos empresariales en Colombia, especializada en avalúos de software, marcas e infraestructura tecnológica.
Con más de 10 años de experiencia, ha sido consultor en innovación digital, mentor de startups y Project Manager en agencias reconocidas. Ha trabajado con empresas como Renault, Johnson & Johnson y Merck Sharp & Dohme.
Docente y conferencista en emprendimiento y tecnología. Organizador del Google Developer Group (GDG) en Armenia, Quindío. Experto en finanzas, desarrollo web y gestión de proyectos digitales.
https://www.linkedin.com/in/manuelarteaga/
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Some examples of what you'll find:
Presentations from local designers, followed by Q&A
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What stays consistent is the people. You'll find designers and professionals who ask good questions, share what they know, and show up for each other between meetups too.
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