Psychology & Marketing
Journal Details
Publisher:
Wiley Periodicals
Articles
Publications included in this journal
Anderson,
Rolph E.,
Srinivasan,
Srini S.
(2003):
E-satisfaction and e-loyalty: a contingency framework.
In
Psychology & Marketing,
20
(2)
pp. 123-138.
https://onlinelibrary.wiley.com/doi/10.1002/mar.10063/abstract
Park,
Jihye,
Lennon,
Sharron J.,
Stoel,
Leslie
(2005):
On-line product presentation: Effects on mood, perceived risk, and purchase intention.
In
Psychology & Marketing,
22
(9)
pp. 695-719.
https://onlinelibrary.wiley.com/doi/10.1002/mar.20080/abstract
Huang,
Ming-Hui
(2006):
Flow, enduring, and situational involvement in the Web environment: A tripartite second-or.
In
Psychology & Marketing,
23
(5)
pp. 383-411.
https://onlinelibrary.wiley.com/doi/10.1002/mar.20118/abstract