Journal of Interactive Marketing
Journal Details
Publisher:
Elsevier
Articles
Publications included in this journal
Yoon,
Sung-Joon
(2002):
The antecedents and consequences of trust in online-purchase decisions.
In
Journal of Interactive Marketing,
16
(2)
pp. 47-63.
https://onlinelibrary.wiley.com/doi/10.1002/dir.10008/abstract
Lin,
Aleck,
Gregor,
Shirley,
Ewing,
Michael
(2008):
Developing a scale to measure the enjoyment of Web experiences.
In
Journal of Interactive Marketing,
22
(4)
pp. 40-57.
https://www.sciencedirect.com/science/article/pii/S1094996808700173