Journal of Consumer Behavior
Journal Details
Publisher:
John Wiley and Sons
Articles
Publications included in this journal
Moss,
Gloria,
Gunn,
Rod,
Heller,
Jonathan
(2006):
Some men like it black, some women like it pink: consumer implications of differences in m.
In
Journal of Consumer Behavior,
5
(4)
pp. 328-341.
https://onlinelibrary.wiley.com/doi/10.1002/cb.184/abstract